{"id":16848,"date":"2026-06-16T13:31:24","date_gmt":"2026-06-16T11:31:24","guid":{"rendered":"https:\/\/moodymedia.io\/blog\/cmo-betydning-loen-og-rolle-alt-om-chief\/"},"modified":"2026-06-16T13:31:48","modified_gmt":"2026-06-16T11:31:48","slug":"cmo-betydning-loen-og-rolle-alt-om-chief","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/da\/blog\/cmo-betydning-loen-og-rolle-alt-om-chief\/","title":{"rendered":"CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">Du har sikkert set forkortelsen CMO flyve forbi i en jobannonce, en cykelklubfolder eller en pharma-artikel \u2013 og g\u00e6ttet forkert mindst \u00e9n gang. Faktisk d\u00e6kker de tre bogstaver over tre helt forskellige verdener: en topleder i marketing, en motionscykelklub i Odense og en kontraktproducent i medicinalindustrien \u2013 og denne guide giver dig styr p\u00e5 alle betydningerne, s\u00e5 du aldrig bliver i tvivl igen.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Gennemsnitlig m\u00e5nedsl\u00f8n for en CMO i Danmark:<\/strong> 92.492 kr. &middot;<br \/>\n  <strong>Antal CMO-stillinger i danske virksomheder:<\/strong> ca. 1.000 &middot;<br \/>\n  <strong>Medlemstal i Cyklemotion Odense (CMO):<\/strong> over 100 medlemmer &middot;<br \/>\n  <strong>Andel af CMO&#8217;er med en relevant kandidatgrad:<\/strong> 80%\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Hurtigt overblik<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Bekr\u00e6ftede fakta<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>CMO st\u00e5r for Chief Marketing Officer (<a href=\"https:\/\/dinero.dk\/ordbog\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">Dinero (erhvervsordbog)<\/a>)<\/li>\n<li>CMO bruges ogs\u00e5 om Cyklemotion Odense (<a href=\"https:\/\/cmo.dk\" target=\"_blank\" rel=\"noopener nofollow\">Cyklemotion Odense (klubbens hjemmeside)<\/a>)<\/li>\n<li>CMO i pharma betyder Contract Manufacturing Organization (<a href=\"https:\/\/loen.dk\/cmo\" target=\"_blank\" rel=\"noopener nofollow\">Loen.dk (l\u00f8nstatistik)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Hvad der er uklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Hvor udbredt er CMO-betegnelsen i danske SMV&#8217;er? (<a href=\"https:\/\/dinero.dk\/ordbog\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">Dinero (erhvervsordbog)<\/a>)<\/li>\n<li>Pr\u00e6cis l\u00f8nstatistik for CMO-stillinger i offentlig sektor (<a href=\"https:\/\/www.djoef.dk\/loen-og-loenforhandling\/din-loen-som-offentligt-ansat\" target=\"_blank\" rel=\"noopener nofollow\">Dj\u00f8f (fagforening)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tidslinjesignal<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>CMO-l\u00f8nnen er steget 32% fra 2013 til 2024 (<a href=\"https:\/\/loen.dk\/cmo\" target=\"_blank\" rel=\"noopener nofollow\">Loen.dk (l\u00f8nstatistik)<\/a>)<\/li>\n<li>Gennemsnitsl\u00f8n i 2024: 92.492 kr. om m\u00e5neden (<a href=\"https:\/\/loen.dk\/cmo\" target=\"_blank\" rel=\"noopener nofollow\">Loen.dk (l\u00f8nstatistik)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Hvad der kommer n\u00e6st<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Flere virksomheder ans\u00e6tter CMO&#8217;er med digital profil (<a href=\"https:\/\/techsavvy.media\/encyclopedia\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">TechSavvy (fagmedie)<\/a>)<\/li>\n<li>L\u00f8nforhandling b\u00f8r forberedes hele \u00e5ret (<a href=\"https:\/\/dm.dk\/media\/hq0d4fao\/dms-loenguide-for-kommunikatoerer-2025.pdf\" target=\"_blank\" rel=\"noopener nofollow\">DM (fagforening)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>De tre betydninger af CMO sp\u00e6nder vidt, som tabellen viser.<\/p>\n<table class=\"n24-table\">\n<caption class=\"n24-table-caption\">Tre betydninger, \u00e9n forkortelse: hvad CMO d\u00e6kker over i dansk sammenh\u00e6ng.<\/caption>\n<thead>\n<tr>\n<th>Betydning<\/th>\n<th>Forklaring<\/th>\n<th>Branche\/omr\u00e5de<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Chief Marketing Officer<\/td>\n<td>\u00d8verste marketingansvarlig i en virksomhed, del af C-suiten (<a href=\"https:\/\/dinero.dk\/ordbog\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">Dinero (erhvervsordbog)<\/a>)<\/td>\n<td>Privat erhvervsliv<\/td>\n<\/tr>\n<tr>\n<td>Cyklemotion Odense<\/td>\n<td>Motionscykelklub med klubhus i Munke Mose, k\u00f8rer \u00e5ret rundt (<a href=\"https:\/\/cmo.dk\" target=\"_blank\" rel=\"noopener nofollow\">Cyklemotion Odense (klubbens hjemmeside)<\/a>)<\/td>\n<td>Sport og motion<\/td>\n<\/tr>\n<tr>\n<td>Contract Manufacturing Organization<\/td>\n<td>Kontraktproducent, der fremstiller l\u00e6gemidler for andre virksomheder (Loen.dk (l\u00f8nstatistik))<\/td>\n<td>Medicinalindustri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Hvad er CMO en forkortelse for?<\/h2>\n<h3>Hvad st\u00e5r CMO for?<\/h3>\n<ul>\n<li>CMO er en forkortelse for <strong>Chief Marketing Officer<\/strong> \u2013 den \u00f8verste marketingansvarlige i en virksomhed (Dinero (erhvervsordbog)).<\/li>\n<li>P\u00e5 dansk kaldes rollen ofte <strong>marketingchef<\/strong> eller <strong>marketingdirekt\u00f8r<\/strong> (<a href=\"https:\/\/searchmind.dk\/index\/cmo-chief-marketing-officer\/\" target=\"_blank\" rel=\"noopener nofollow\">Searchmind (digitalt bureau)<\/a>).<\/li>\n<li>CMO kan ogs\u00e5 st\u00e5 for <strong>Cyklemotion Odense<\/strong> (motionscykelklub) og <strong>Contract Manufacturing Organization<\/strong> (kontraktproducent i medicinalindustrien) (Loen.dk (l\u00f8nstatistik)).<\/li>\n<\/ul>\n<h3>Hvad betyder Chief Marketing Officer?<\/h3>\n<p>Chief Marketing Officer er en <strong>C-level lederrolle<\/strong>, der sidder i virksomhedens \u00f8verste ledelse (Dinero (erhvervsordbog)). Rollen indeb\u00e6rer ansvar for at planl\u00e6gge, udvikle og implementere virksomhedens markedsf\u00f8ringsaktiviteter og -strategier (Dinero (erhvervsordbog)).<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Hvorfor det betyder noget<\/div>\n<p class=\"n24-p\">For en virksomhed i v\u00e6kst er CMO&#8217;en den, der binder brand, digital tilstedev\u00e6relse og v\u00e6kststrategi sammen \u2013 uden \u00e9n risikerer marketing at blive fragmenteret og ineffektiv.<\/p>\n<\/div>\n<p>Det betyder, at CMO&#8217;en ikke bare er en marketingchef, men en strategisk beslutningstager, der rapporterer direkte til CEO&#8217;en og har indflydelse p\u00e5 virksomhedens overordnede retning (<a href=\"https:\/\/techsavvy.media\/encyclopedia\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">TechSavvy (fagmedie)<\/a>).<\/p>\n<p>Hvad dette betyder: Hvis du s\u00f8ger en CMO-stilling, skal du forvente at arbejde t\u00e6t med den \u00f8verste ledelse og have ansvar for b\u00e5de strategi og eksekvering \u2013 ikke kun kampagner.<\/p>\n<h2>Hvad laver en CMO?<\/h2>\n<h3>Hvad er CMO&#8217;s ansvarsomr\u00e5der?<\/h3>\n<ul>\n<li>Styrer <strong>marketingstrategi<\/strong>, branding og kampagner (Dinero (erhvervsordbog)).<\/li>\n<li>Har det overordnede ansvar for al markedsf\u00f8ring, herunder branding, reklame og kundekommunikation (<a href=\"https:\/\/techsavvy.media\/encyclopedia\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">TechSavvy (fagmedie)<\/a>).<\/li>\n<li>Planl\u00e6gger og implementerer markedsf\u00f8ringsstrategier i virksomheden (Dinero (erhvervsordbog)).<\/li>\n<\/ul>\n<h3>Hvordan adskiller en CMO sig fra en marketingchef?<\/h3>\n<p>En CMO er <strong>den \u00f8verste marketingansvarlige<\/strong> i virksomheden og sidder i C-suiten, mens en marketingchef ofte refererer til en mellemlederrolle (Dinero (erhvervsordbog)). Forskellen ligger i niveauet af strategisk ansvar og placering i hierarkiet.<\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Det paradoksale<\/div>\n<p class=\"n24-p\">Mange virksomheder kalder deres marketingchef for CMO, selvom vedkommende ikke sidder i den \u00f8verste ledelse \u2013 titlen bruges ofte bredere end den formelle definition.<\/p>\n<\/div>\n<p>M\u00f8nsteret: Jo st\u00f8rre virksomhed, jo mere sandsynligt er det, at CMO&#8217;en har en egentlig C-level rolle med direkte reference til CEO&#8217;en. I SMV&#8217;er kan titlen d\u00e6kke over en mere operationel marketingchef.<\/p>\n<h2>Hvad f\u00e5r en CMO i l\u00f8n?<\/h2>\n<p>L\u00f8ntallene viser en tydelig spredning.<\/p>\n<table class=\"n24-table\">\n<caption class=\"n24-table-caption\">Fire l\u00f8ntal, \u00e9n historie: CMO-l\u00f8nnen sp\u00e6nder bredt, men medianen er solid.<\/caption>\n<thead>\n<tr>\n<th>M\u00e5l<\/th>\n<th>Bel\u00f8b<\/th>\n<th>Kilde<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Typisk m\u00e5nedsl\u00f8n (median)<\/td>\n<td>86.263 kr.<\/td>\n<td>Loen.dk (l\u00f8nstatistik)<\/td>\n<\/tr>\n<tr>\n<td>Gennemsnitlig m\u00e5nedsl\u00f8n<\/td>\n<td>92.492 kr.<\/td>\n<td>Loen.dk (l\u00f8nstatistik)<\/td>\n<\/tr>\n<tr>\n<td>Nedre kvartil (P25)<\/td>\n<td>65.346 kr.<\/td>\n<td>Loen.dk (l\u00f8nstatistik)<\/td>\n<\/tr>\n<tr>\n<td>\u00d8vre kvartil (P75)<\/td>\n<td>113.378 kr.<\/td>\n<td>Loen.dk (l\u00f8nstatistik)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Er 45.000 en god l\u00f8n for en CMO?<\/h3>\n<p>Nej, 45.000 kr. om m\u00e5neden ligger langt under den typiske CMO-l\u00f8n i Danmark. If\u00f8lge <a href=\"https:\/\/searchmind.dk\/index\/cmo-chief-marketing-officer\/\" target=\"_blank\" rel=\"noopener nofollow\">Searchmind (digitalt bureau)<\/a> tjente de lavest l\u00f8nnede CMO&#8217;er i 2020-data mellem 35.000 og 40.000 kr. om m\u00e5neden, men det var for entry-level eller mindre virksomheder. Dinero (erhvervsordbog) angiver et bruttol\u00f8ninterval p\u00e5 65.400-107.233 kr., hvilket peger p\u00e5, at 45.000 kr. er i underkanten for en reel CMO-stilling.<\/p>\n<p>Hvad dette betyder: Hvis du tilbydes 45.000 kr. for en CMO-titel, b\u00f8r du unders\u00f8ge, om rollen reelt er en marketingchef-stilling \u2013 eller om virksomheden undervurderer markedsv\u00e6rdien.<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> CMO-l\u00f8nnen i Danmark ligger typisk mellem 65.000 og 113.000 kr. om m\u00e5neden. For jobs\u00f8gende: brug l\u00f8nstatistik som forhandlingsv\u00e6rkt\u00f8j. For arbejdsgivere: v\u00e6r realistisk omkring markedsv\u00e6rdien, hvis du vil tiltr\u00e6kke de rette kandidater.<\/div>\n<h2>Hvad er forskellen p\u00e5 CCO og CEO?<\/h2>\n<h3>Hvad adskiller CMO fra CEO?<\/h3>\n<ul>\n<li><strong>CEO<\/strong> (Chief Executive Officer) er den \u00f8verste leder af virksomheden og har ansvar for hele organisationen (Dinero (erhvervsordbog)).<\/li>\n<li><strong>CMO<\/strong> er ansvarlig for marketing og rapporterer typisk til CEO&#8217;en (Dinero (erhvervsordbog)).<\/li>\n<li><strong>CCO<\/strong> (Chief Commercial Officer) fokuserer p\u00e5 kundeoplevelse og kommerciel strategi, ofte med et bredere ansvar end CMO&#8217;en (TechSavvy (fagmedie)).<\/li>\n<\/ul>\n<h3>Hvad er forskellen p\u00e5 CMO og COO?<\/h3>\n<p><strong>COO<\/strong> (Chief Operating Officer) st\u00e5r for drift og daglig ledelse, mens CMO&#8217;en fokuserer p\u00e5 marketing og brand (Dinero (erhvervsordbog)). Forskellen er grundl\u00e6ggende: COO&#8217;en holder maskineriet k\u00f8rende, CMO&#8217;en s\u00f8rger for, at kunderne ved, at maskineriet findes.<\/p>\n<p>Fire C-suite roller, \u00e9n oversigt: hvem g\u00f8r hvad i den \u00f8verste ledelse.<\/p>\n<table class=\"n24-table\">\n<caption class=\"n24-table-caption\">Fire C-suite roller, \u00e9n oversigt: hvem g\u00f8r hvad i den \u00f8verste ledelse.<\/caption>\n<thead>\n<tr>\n<th>Rolle<\/th>\n<th>Ansvarsomr\u00e5de<\/th>\n<th>Rapporterer til<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CEO<\/td>\n<td>Hele virksomheden<\/td>\n<td>Bestyrelsen<\/td>\n<\/tr>\n<tr>\n<td>CMO<\/td>\n<td>Marketing, brand, kommunikation<\/td>\n<td>CEO<\/td>\n<\/tr>\n<tr>\n<td>COO<\/td>\n<td>Drift og daglig ledelse<\/td>\n<td>CEO<\/td>\n<\/tr>\n<tr>\n<td>CCO<\/td>\n<td>Kundeoplevelse og kommerciel strategi<\/td>\n<td>CEO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Hvad dette betyder: Hvis du overvejer en C-suite karriere, er det afg\u00f8rende at forst\u00e5, hvor ansvarsomr\u00e5derne overlapper \u2013 is\u00e6r i mindre virksomheder, hvor rollerne ofte flyder sammen.<\/p>\n<h2>Hvad betyder CMO inden for cykling og medicinalindustrien?<\/h2>\n<h3>Hvad er CMO i cykling?<\/h3>\n<p>CMO st\u00e5r for <strong>Cyklemotion Odense<\/strong>, en motionscykelklub med klubhus i Munke Mose i Odense (<a href=\"https:\/\/cmo.dk\" target=\"_blank\" rel=\"noopener nofollow\">Cyklemotion Odense (klubbens hjemmeside)<\/a>). Klubben k\u00f8rer \u00e5ret rundt p\u00e5 racer- og gravelcykel og har over 100 medlemmer.<\/p>\n<h3>Hvad er CMO i pharma?<\/h3>\n<p>I medicinalindustrien st\u00e5r CMO for <strong>Contract Manufacturing Organization<\/strong> \u2013 en virksomhed, der producerer l\u00e6gemidler p\u00e5 kontrakt for andre medicinalvirksomheder (Loen.dk (l\u00f8nstatistik)). Det er en udbredt forretningsmodel i pharma-sektoren, hvor specialiserede producenter overtager fremstillingen.<\/p>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">Hvad du skal v\u00e6re opm\u00e6rksom p\u00e5<\/div>\n<p class=\"n24-p\">Hvis du s\u00f8ger efter &#8220;CMO&#8221; i en dansk kontekst, kan du f\u00e5 resultater fra tre helt forskellige verdener. Brug altid konteksten \u2013 jobannonce, cykelklub eller pharma-artikel \u2013 til at afg\u00f8re, hvilken betydning der er relevant.<\/p>\n<\/div>\n<p>M\u00f8nsteret: Jo mere specialiseret branchen, jo mere sandsynligt er det, at CMO har en anden betydning end Chief Marketing Officer. I cykelverdenen er det en klub, i pharma en kontraktproducent.<\/p>\n<h2>Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Hvad er en CMO&#8217;s dagligdag?<\/summary>\n<p>En CMO&#8217;s dagligdag best\u00e5r af m\u00f8der med marketingteamet, strategiplanl\u00e6gning, budgetopf\u00f8lgning og samarbejde med CEO og andre C-level ledere (Dinero (erhvervsordbog)).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvor mange timer arbejder en CMO typisk om ugen?<\/summary>\n<p>En CMO arbejder ofte 45-55 timer om ugen, is\u00e6r i perioder med kampagner eller strategiprocesser (TechSavvy (fagmedie)).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvilken uddannelse kr\u00e6ves for at blive CMO?<\/summary>\n<p>De fleste CMO&#8217;er har en relevant kandidatgrad inden for marketing, kommunikation eller business \u2013 omkring 80% if\u00f8lge brancheestimater (Dinero (erhvervsordbog)).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan en CMO arbejde i en non-profit organisation?<\/summary>\n<p>Ja, non-profit organisationer ans\u00e6tter ogs\u00e5 CMO&#8217;er til at styre branding, fundraising og kommunikation, men l\u00f8nnen ligger typisk lavere end i det private erhvervsliv (<a href=\"https:\/\/www.djoef.dk\/loen-og-loenforhandling\/din-loen-som-offentligt-ansat\" target=\"_blank\" rel=\"noopener nofollow\">Dj\u00f8f (fagforening)<\/a>).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvad er forskellen p\u00e5 en CMO og en marketingdirekt\u00f8r?<\/summary>\n<p>I praksis bruges titlerne ofte synonymt, men CMO signalerer typisk en C-level rolle med plads i den \u00f8verste ledelse, mens marketingdirekt\u00f8r kan v\u00e6re en mere operationel stilling (<a href=\"https:\/\/searchmind.dk\/index\/cmo-chief-marketing-officer\/\" target=\"_blank\" rel=\"noopener nofollow\">Searchmind (digitalt bureau)<\/a>).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvad tjener en nyuddannet CMO i Danmark?<\/summary>\n<p>En nyuddannet CMO findes sj\u00e6ldent \u2013 rollen kr\u00e6ver typisk flere \u00e5rs erfaring. Til sammenligning f\u00e5r en nyuddannet kommunikat\u00f8r i gennemsnit 37.685 kr. om m\u00e5neden if\u00f8lge <a href=\"https:\/\/dm.dk\/media\/hq0d4fao\/dms-loenguide-for-kommunikatoerer-2025.pdf\" target=\"_blank\" rel=\"noopener nofollow\">DM (fagforening)<\/a>.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Er CMO-stillingen p\u00e5 vej til at forsvinde?<\/summary>\n<p>Nej, men rollen er i forandring. Flere virksomheder ans\u00e6tter CMO&#8217;er med st\u00e6rk digital profil, og nogle steder fusioneres rollen med CCO eller CDO (Chief Digital Officer) (TechSavvy (fagmedie)).<\/p>\n<\/details>\n<p>For den jobs\u00f8gende i Danmark er implikationen klar: Uanset om du sigter mod en CMO-stilling i marketing, overvejer at melde dig ind i Cyklemotion Odense eller arbejder i medicinalindustrien, s\u00e5 er forkortelsen v\u00e6rd at kende \u2013 og v\u00e6rd at dobbelttjekke, f\u00f8r du antager noget.<\/p>\n<\/div>\n<blockquote class=\"n24-quote\">\n<p>&#8220;En CMO (chief marketing officer) har det \u00f8verste ansvar for al marketing i virksomheden \u2014 brand, digital, kommunikation, PR og v\u00e6kststrategi.&#8221;<\/p>\n<p><cite>&#8211; <a href=\"https:\/\/loen.dk\/cmo\" target=\"_blank\" rel=\"noopener nofollow\">Loen.dk, l\u00f8nstatistiksite<\/a><\/cite><\/p><\/blockquote>\n<blockquote class=\"n24-quote\">\n<p>&#8220;CMO betyder Chief Marketing Officer, som i daglig tale kaldes marketingchef.&#8221;<\/p>\n<p><cite>&#8211; <a href=\"https:\/\/dinero.dk\/ordbog\/cmo\/\" target=\"_blank\" rel=\"noopener nofollow\">Dinero, erhvervs-\/regnskabsmedie<\/a><\/cite><\/p><\/blockquote>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer\",\n  \"description\":\"Hvad er en CMO? F\u00e5 svar p\u00e5 hvad CMO st\u00e5r for, hvad en CMO laver, l\u00f8n, og hvad CMO betyder inden for cykling og pharma. 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Til sammenligning f\u00e5r en nyuddannet kommunikat\u00f8r i gennemsnit 37.685 kr. om m\u00e5neden.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Er CMO-stillingen p\u00e5 vej til at forsvinde?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nej, men rollen er i forandring. Flere virksomheder ans\u00e6tter CMO'er med st\u00e6rk digital profil, og nogle steder fusioneres rollen med CCO eller CDO.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<p class=\"n24-p\">Relateret l?sning: <a href=\"https:\/\/moodymedia.io\/blog\/online-marketing-courses\/\">**Online Marketing Courses**<\/a><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Flere kilder<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/www.hk.dk\/raadogstoette\/loen\/loen-kommune-region\" target=\"_blank\" rel=\"noopener nofollow\">hk.dk<\/a>, <a href=\"https:\/\/www.jobindex.dk\/tjek-din-loen\/cmo\" target=\"_blank\" rel=\"noopener nofollow\">jobindex.dk<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Du har sikkert set forkortelsen CMO flyve forbi i en jobannonce, en cykelklubfolder eller en pharma-artikel \u2013 og g\u00e6ttet forkert mindst \u00e9n &#8230; <a title=\"CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/da\/blog\/cmo-betydning-loen-og-rolle-alt-om-chief\/\" aria-label=\"Read more about CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer\">L\u00e6s mere <\/a><\/p>\n","protected":false},"author":1,"featured_media":16859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-16848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/da\/blog\/cmo-betydning-loen-og-rolle-alt-om-chief\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO \u2013 Betydning, l\u00f8n og rolle | Alt om Chief Marketing Officer - Moody Media\" \/>\n<meta property=\"og:description\" content=\"Du har sikkert set forkortelsen CMO flyve forbi i en jobannonce, en cykelklubfolder eller en pharma-artikel \u2013 og g\u00e6ttet forkert mindst \u00e9n ... 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