{"id":25406,"date":"2026-06-29T13:30:49","date_gmt":"2026-06-29T11:30:49","guid":{"rendered":"https:\/\/moodymedia.io\/blog\/facebook-ad-library\/"},"modified":"2026-06-29T13:30:58","modified_gmt":"2026-06-29T11:30:58","slug":"facebook-ad-library","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/da\/blog\/facebook-ad-library\/","title":{"rendered":"Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\" role=\"main\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">De fleste, der nogensinde har k\u00f8rt en annonce p\u00e5 Facebook, ved, at konkurrenterne ogs\u00e5 er der \u2013 men hvad laver de pr\u00e6cist? Med Meta-annoncebiblioteket kan du f\u00e5 et gratis indblik i enhver aktiv annonce p\u00e5 tv\u00e6rs af Facebook, Instagram og Messenger og finde konkrete metoder til at s\u00f8ge, filtrere og analysere annoncer til b\u00e5de konkurrentanalyse og politisk gennemsigtighed.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Antal annoncer i biblioteket:<\/strong> Over 100 millioner aktive annoncer &middot;<br \/>\n  <strong>Tilg\u00e6ngelige platforme:<\/strong> Facebook, Instagram, Messenger, Meta Audience Network &middot;<br \/>\n  <strong>Lancerings\u00e5r:<\/strong> 2019 &middot;<br \/>\n  <strong>Gratis at bruge:<\/strong> Ja \u2013 kr\u00e6ver ikke login for grundl\u00e6ggende s\u00f8gning\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Hurtigt overblik<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Bekr\u00e6ftede fakta<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Ad Library er gratis og kr\u00e6ver ikke login for basiss\u00f8gning (<a href=\"https:\/\/www.jonloomer.com\/meta-ad-library\/\" target=\"_blank\" rel=\"noopener nofollow\">Jon Loomer Digital (Meta-annonceringsspecialist)<\/a>)<\/li>\n<li>Viser politiske annoncer fra de seneste 7 \u00e5r med finansieringsoplysninger (<a href=\"https:\/\/www.facebook.com\/government-nonprofits\/blog\/understanding-the-ad-library\" target=\"_blank\" rel=\"noopener nofollow\">Meta Government &#038; Nonprofits<\/a>)<\/li>\n<li>API&#8217;en kr\u00e6ver en Facebook-udviklerkonto og identitetsbekr\u00e6ftelse (<a href=\"https:\/\/admanage.ai\/blog\/facebook-ads-library-api\" target=\"_blank\" rel=\"noopener nofollow\">AdManage.ai (annonce-API-specialister)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Hvad der er uklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Meta angiver ikke en pr\u00e6cis opdateringsfrekvens for data i biblioteket (<a href=\"https:\/\/www.mida.so\/blog\/meta-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">Mida.so (Meta-annonceanalyse)<\/a>)<\/li>\n<li>Det samlede antal annoncer i biblioteket oplyses ikke officielt (<a href=\"https:\/\/www.mida.so\/blog\/meta-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">Mida.so<\/a>)<\/li>\n<li>Der er begr\u00e6nset dokumentation for, hvorvidt alle kommercielle annoncers m\u00e5lretning og forbrug vises (<a href=\"https:\/\/damonmccoy.com\/papers\/ad_library2020sp.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Damon McCoy (akademisk sikkerhedsforsker)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tidslinjesignal<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Maj 2018: Facebook lancerer Ads Archive for politiske og policy-annoncer (<a href=\"https:\/\/techcrunch.com\/2019\/03\/28\/facebook-ads-library\/\" target=\"_blank\" rel=\"noopener nofollow\">TechCrunch<\/a>)<\/li>\n<li>28. marts 2019: Udvidelse til alle aktive annoncer \u2013 Ad Library f\u00f8des (<a href=\"https:\/\/techcrunch.com\/2019\/03\/28\/facebook-ads-library\/\" target=\"_blank\" rel=\"noopener nofollow\">TechCrunch<\/a>)<\/li>\n<li>9. januar 2020: Opdatering med udvidet transparens for politiske annoncer (<a href=\"https:\/\/about.fb.com\/news\/2020\/01\/political-ads\/\" target=\"_blank\" rel=\"noopener nofollow\">Meta Newsroom<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Hvad der kommer n\u00e6st<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Forvent yderligere integration af transparensdata i EU som f\u00f8lge af nye lovkrav (<a href=\"https:\/\/www.mida.so\/blog\/meta-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">Mida.so<\/a>)<\/li>\n<li>Flere tredjepartsv\u00e6rkt\u00f8jer til automatiseret konkurrentanalyse baseret p\u00e5 Ad Library-data (<a href=\"https:\/\/www.trendtrack.io\/blog-post\/facebook-ad-library-search\" target=\"_blank\" rel=\"noopener nofollow\">Trendtrack.io (konkurrentanalysev\u00e6rkt\u00f8j)<\/a>)<\/li>\n<li>API-adgang for kommercielle annoncer i EU forventes at blive udvidet (<a href=\"https:\/\/adlibrary.com\/facebook-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">AdLibrary.com<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>Biblioteket rummer et par n\u00f8glefakta, der er v\u00e6rd at kende, f\u00f8r du dykker ned.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Egenskab<\/th>\n<th>V\u00e6rdi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lancerings\u00e5r<\/td>\n<td>2019<\/td>\n<\/tr>\n<tr>\n<td>Platforme<\/td>\n<td>Facebook, Instagram, Messenger, Meta Audience Network<\/td>\n<\/tr>\n<tr>\n<td>Annoncetyper<\/td>\n<td>Aktive annoncer og politiske annoncer (7 \u00e5r)<\/td>\n<\/tr>\n<tr>\n<td>Gratis<\/td>\n<td>Ja<\/td>\n<\/tr>\n<tr>\n<td>Krav<\/td>\n<td>Ingen login for basiss\u00f8gning<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Hvad er Facebook Ad Library?<\/h2>\n<p>Facebook Ad Library \u2013 officielt kaldet Meta-annoncebiblioteket \u2013 er en offentlig database, der viser alle aktive annoncer p\u00e5 tv\u00e6rs af Facebook, Instagram, Messenger og Meta Audience Network. V\u00e6rkt\u00f8jet blev lanceret i marts 2019 som en udvidelse af det tidligere Ads Archive og d\u00e6kker i dag b\u00e5de kommercielle annoncer og politiske reklamer (<a href=\"https:\/\/techcrunch.com\/2019\/03\/28\/facebook-ads-library\/\" target=\"_blank\" rel=\"noopener nofollow\">TechCrunch (teknologinyhedsmedie)<\/a>).<\/p>\n<h3>Form\u00e5let med Ad Library<\/h3>\n<p>If\u00f8lge Meta selv er biblioteket skabt som et gennemsigtighedsv\u00e6rkt\u00f8j, der skal give offentligheden indsigt i politiske og samfundsm\u00e6ssige annoncer med oplysninger om annonceforbrug, r\u00e6kkevidde og finansierende akt\u00f8rer (<a href=\"https:\/\/www.facebook.com\/government-nonprofits\/blog\/understanding-the-ad-library\" target=\"_blank\" rel=\"noopener nofollow\">Meta Government &#038; Nonprofits<\/a>). For kommercielle annoncer handler det om at give konkurrenter, journalister og forbrugere adgang til at se, hvem der annoncerer med hvad.<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Hvorfor det betyder noget<\/div>\n<p class=\"n24-p\">For danske virksomheder betyder det, at du kan kortl\u00e6gge konkurrenters annonceindsats uden at bruge dyre v\u00e6rkt\u00f8jer \u2013 alt er \u00e5bent, s\u00e5 l\u00e6nge du ved, hvordan du s\u00f8ger.<\/p>\n<\/div>\n<h3>Hvilke platforme d\u00e6kker det?<\/h3>\n<ul>\n<li>Facebook (alle typer sider og formater)<\/li>\n<li>Instagram (Feed, Stories, Reels)<\/li>\n<li>Messenger (sponsorerede beskeder)<\/li>\n<li>Meta Audience Network (annoncer p\u00e5 tredjepartsapps)<\/li>\n<\/ul>\n<p>Biblioteket d\u00e6kker ikke annoncer p\u00e5 TikTok, Google, LinkedIn eller Snapchat \u2013 det er rent Meta-\u00f8kosystemet.<\/p>\n<h3>Er Ad Library gratis?<\/h3>\n<p>Ja, helt gratis. Du beh\u00f8ver ikke at logge ind for at s\u00f8ge efter annoncer (<a href=\"https:\/\/www.jonloomer.com\/meta-ad-library\/\" target=\"_blank\" rel=\"noopener nofollow\">Jon Loomer Digital<\/a>). Dog kr\u00e6ver API-adgang og visse avancerede funktioner en Facebook-konto og bekr\u00e6ftelse.<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> For annonc\u00f8rer er Ad Library en gratis konkurrentanalysedatabase; for journalister et transparensv\u00e6rkt\u00f8j til politiske reklamer.<\/div>\n<p>Konsekvensen: Du kan kortl\u00e6gge konkurrenters strategi uden abonnementer, s\u00e5 l\u00e6nge du forst\u00e5r bibliotekets begr\u00e6nsninger.<\/p>\n<h2>Hvordan s\u00f8ger man i Facebook Ad Library?<\/h2>\n<p>Det tager under et minut at komme i gang med at s\u00f8ge, hvis du kender de rette filtre. Her er en trin-for-trin guide.<\/p>\n<h3>S\u00e5dan s\u00f8ger du efter annoncer<\/h3>\n<ol>\n<li>G\u00e5 til <a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noopener nofollow\">facebook.com\/ads\/library<\/a> i en almindelig browser.<\/li>\n<li>V\u00e6lg land\/region og annoncetype-kategori \u2013 typisk &#8220;Alle annoncer&#8221; for kommercielle eller &#8220;Samfundssp\u00f8rgsm\u00e5l, valg eller politik&#8221; for politiske (<a href=\"https:\/\/www.brandcampdigital.com\/post\/using-the-facebook-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">BrandCamp Digital (marketinganalyse)<\/a>).<\/li>\n<li>S\u00f8g efter en annonc\u00f8r (brandnavn eller Facebook-sidens navn), et n\u00f8gleord eller en kategori.<\/li>\n<li>Resultatlisten viser alle aktive annoncer med kreativ, tekst og metadata.<\/li>\n<\/ol>\n<h3>S\u00e5dan filtrerer du efter land og kategori<\/h3>\n<p>Du kan filtrere annoncer efter land, eksponeringer (impressions), visningsperiode og platform \u2013 nyttigt n\u00e5r du vil analysere, hvordan en konkurrent tilpasser budskaber p\u00e5 tv\u00e6rs af markeder (<a href=\"https:\/\/www.shopify.com\/dk\/blog\/meta-annoncebibliotek\" target=\"_blank\" rel=\"noopener nofollow\">Shopify (dk) (e-handelsplatform)<\/a>). For eksempel kan du s\u00f8ge p\u00e5 samme konkurrent i Danmark og Sverige for at se forskelle i tilbud og tone.<\/p>\n<h3>S\u00e5dan finder du politiske annoncer<\/h3>\n<p>V\u00e6lg kategorien &#8220;Samfundssp\u00f8rgsm\u00e5l, valg eller politik&#8221;. Biblioteket viser da ekstra oplysninger: annonceforbrug (spend), r\u00e6kkevidde og finansierende akt\u00f8r \u2013 data som if\u00f8lge Meta er p\u00e5kr\u00e6vet for at \u00f8ge gennemsigtigheden (Meta Government &#038; Nonprofits). I EU vises ogs\u00e5 leveringsregion og demografiske oplysninger som alder og k\u00f8n (Mida.so).<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Det store billede<\/div>\n<p class=\"n24-p\">For danske annonc\u00f8rer: politiske annoncer er det mest detaljerede datas\u00e6t i biblioteket. Hvis du vil benchmarke konkurrenters budgetter, er politiske kampagner det eneste sted, du kan f\u00e5 et (grovt) estimat af spend.<\/p>\n<\/div>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> For marketingfolk kr\u00e6ver s\u00f8gning i Ad Library et par klik \u2013 v\u00e6lg land og kategori, s\u00f8g p\u00e5 brand, og brug filtre til at grave dybere. Resultaterne er \u00f8jeblikkelige.<\/div>\n<p>Det betyder: Du kan hurtigt f\u00e5 et overblik over konkurrenters aktive kampagner uden at investere i dyre v\u00e6rkt\u00f8jer.<\/p>\n<h2>Hvordan bruger man Facebook Ad Library API?<\/h2>\n<p>Har du brug for at hente annoncedata i st\u00f8rre skala, tilbyder Meta et API via Graph API&#8217;s <code>ads_archive<\/code>-endpoint (<a href=\"https:\/\/admanage.ai\/blog\/facebook-ads-library-api\" target=\"_blank\" rel=\"noopener nofollow\">AdManage.ai (annonce-API-specialister)<\/a>). Det kr\u00e6ver dog lidt ops\u00e6tning.<\/p>\n<h3>Hvad er Ad Library API?<\/h3>\n<p>API&#8217;en giver programmatisk adgang til annoncedata \u2013 prim\u00e6rt til politiske og issue-annoncer. For kommercielle annoncer uden for EU\/UK er API-adgangen if\u00f8lge tredjepartsanalyser begr\u00e6nset (<a href=\"https:\/\/adlibrary.com\/facebook-ads-library\" target=\"_blank\" rel=\"noopener nofollow\">AdLibrary.com (tredjepartsaggregator)<\/a>). I EU kan du dog hente ekstra transparensdata via API&#8217;en.<\/p>\n<h3>S\u00e5dan f\u00e5r du adgang<\/h3>\n<ol>\n<li>Opret en app i <a href=\"https:\/\/developers.facebook.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Meta for Developers<\/a>.<\/li>\n<li>Gennemf\u00f8r identitetsbekr\u00e6ftelse hos Facebook (upload ID).<\/li>\n<li>Gener\u00e9r et bruger-access token med de rette tilladelser.<\/li>\n<li>Anmod mod <code>\/ads_archive<\/code> med parametre som <code>search_terms<\/code>, <code>ad_type<\/code>, <code>ad_reached_countries<\/code>.<\/li>\n<\/ol>\n<p>Rate limits og databegr\u00e6nsninger g\u00e6lder \u2013 du kan maksimalt hente et vist antal annoncer pr. dag, afh\u00e6ngigt af din apps godkendelse (<a href=\"https:\/\/admanage.ai\/blog\/facebook-ads-library-api\" target=\"_blank\" rel=\"noopener nofollow\">AdManage.ai<\/a>).<\/p>\n<h3>Eksempel p\u00e5 API-anmodning<\/h3>\n<pre><code>GET \/ads_archive?search_terms=konkurrentnavn&ad_type=POLITICAL_AND_ISSUE_ADS&ad_reached_countries=['DK']<\/code><\/pre>\n<p>Se den fulde dokumentation hos <a href=\"https:\/\/developers.facebook.com\/docs\/\" target=\"_blank\" rel=\"noopener nofollow\">Meta Graph API Docs<\/a>.<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> For udviklere og dataanalytikere er API&#8217;en gratis, men kr\u00e6ver teknisk ops\u00e6tning og identitetsbekr\u00e6ftelse. Den bedste kilde til politiske annoncedata i skala.<\/div>\n<p>Konsekvens: Hvis du vil automatisere konkurrentanalyse, er API&#8217;en vejen, men du skal forberede dig p\u00e5 rate limits og begr\u00e6nset adgang til kommercielle data.<\/p>\n<h2>Sammenligning: Facebook Ad Library, TikTok Ads Library og Google Ads Library<\/h2>\n<p>Tre platforme, tre tilgange. Her er de v\u00e6sentligste forskelle.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Parameter<\/th>\n<th>Facebook Ad Library<\/th>\n<th>TikTok Ads Library<\/th>\n<th>Google Ads Library<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>D\u00e6kkede platforme<\/td>\n<td>Facebook, Instagram, Messenger, Audience Network<\/td>\n<td>Kun TikTok<\/td>\n<td>Google-s\u00f8gning, Display, YouTube, Shopping<\/td>\n<\/tr>\n<tr>\n<td>Gratis adgang<\/td>\n<td>Ja, uden login for basiss\u00f8gning<\/td>\n<td>Ja, men kr\u00e6ver TikTok-konto<\/td>\n<td>Ja, men kr\u00e6ver Google-konto<\/td>\n<\/tr>\n<tr>\n<td>Politisk transparens<\/td>\n<td>7 \u00e5rs data med spend, r\u00e6kkevidde, finansiering<\/td>\n<td>Begr\u00e6nset til valgrelateret indhold<\/td>\n<td>Transparensrapport for politiske annoncer (USA\/EU)<\/td>\n<\/tr>\n<tr>\n<td>API-adgang<\/td>\n<td>Ja, via Graph API (prim\u00e6rt politiske)<\/td>\n<td>Nej, ingen offentlig API<\/td>\n<td>Ja, via Google Ads API (kr\u00e6ver konto)<\/td>\n<\/tr>\n<tr>\n<td>Ekstra EU-data<\/td>\n<td>Leveringsregion, alder, k\u00f8n<\/td>\n<td>Ingen s\u00e6rlige EU-felter<\/td>\n<td>Begr\u00e6nset \u2013 regionale data i rapport<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Forskellen er tydelig: Facebook Ad Library er mest \u00e5bent for konkurrentanalyse og politisk gennemsigtighed, mens TikTok og Google kr\u00e6ver flere logins og giver mindre detaljerede data.<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> V\u00e6lg Facebook Ad Library til dybdeg\u00e5ende analyse af Meta-annoncer. Google Ads Library er bedst til s\u00f8ge- og displayannoncer. TikTok Ads Library er nyttigt, men langt mindre fleksibelt.<\/div>\n<p>Implikation: Dit valg af library afh\u00e6nger af, hvilke platforme dine konkurrenter dominerer \u2013 for de fleste danske marketingteams er Meta den prim\u00e6re kanal.<\/p>\n<h2>Hvordan downloader og fejlfinder man Facebook Ad Library?<\/h2>\n<p>Nogle gange skal du gemme annoncer til offline analyse, eller ogs\u00e5 oplever du problemer med adgangen. Her er l\u00f8sningerne.<\/p>\n<h3>S\u00e5dan downloader du annoncer<\/h3>\n<p>Meta tilbyder ikke en direkte download-knap, men der findes tredjepartsv\u00e6rkt\u00f8jer som <a href=\"https:\/\/adlibrary.com\/\" target=\"_blank\" rel=\"noopener nofollow\">AdLibrary.com<\/a>, der lader dig downloade annoncebilleder og metadata i bulk. Du kan ogs\u00e5 manuelt screengrabe eller bruge browser-udvidelser.<\/p>\n<h3>Hvad g\u00f8r du, n\u00e5r Ad Library er nede?<\/h3>\n<p>Nedetid er sj\u00e6lden, men kan skyldes vedligeholdelse. Tjek f\u00f8rst Metas <a href=\"https:\/\/metastatus.com\/\" target=\"_blank\" rel=\"noopener nofollow\">status-side<\/a>. Hvis det er et specifikt s\u00f8geproblem, s\u00e5 pr\u00f8v at rydde browser-cachen eller brug en anden browser. If\u00f8lge Mida.so rapporterer brugere j\u00e6vnligt midlertidige forsinkelser i dataindl\u00e6sning.<\/p>\n<h3>S\u00e5dan logger du ind<\/h3>\n<p>Login er ikke p\u00e5kr\u00e6vet for basiss\u00f8gning, men hvis du vil bruge API eller se detaljerede rapporter for politiske annoncer, skal du logge ind med din Facebook-konto. G\u00e5 til facebook.com\/ads\/library og klik p\u00e5 &#8220;Log ind&#8221; i \u00f8verste h\u00f8jre hj\u00f8rne.<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> For brugere, der har brug for offline analyse, kr\u00e6ver download tredjepartsv\u00e6rkt\u00f8jer. Nedetid er sj\u00e6lden, men tjek Metas status-side f\u00f8rst.<\/div>\n<p>Praktisk r\u00e5d: Brug altid en stabil browser og hold browser-cachen ren for at undg\u00e5 midlertidige fejl.<\/p>\n<section class=\"n24-clarity\">\n<h2>Bekr\u00e6ftede fakta vs. hvad der stadig er uvist<\/h2>\n<div class=\"n24-clarity-col\">\n<h3>Bekr\u00e6ftede fakta<\/h3>\n<ul class=\"n24-list n24-checks\">\n<li>Ad Library er gratis og tilg\u00e6ngeligt uden login (<a href=\"https:\/\/www.jonloomer.com\/meta-ad-library\/\" target=\"_blank\" rel=\"noopener nofollow\">Jon Loomer Digital<\/a>)<\/li>\n<li>Politisk annoncer vises med finansieringsoplysninger for 7 \u00e5r (Meta Government)<\/li>\n<li>EU-annoncer viser ekstra data: leveringsregion, alder, k\u00f8n (Mida.so)<\/li>\n<li>API&#8217;en bruger <code>ads_archive<\/code>-endpoint og kr\u00e6ver udviklerkonto (AdManage.ai)<\/li>\n<\/ul><\/div>\n<div class=\"n24-clarity-col\">\n<h3>Hvad der er uklart<\/h3>\n<ul class=\"n24-list n24-x\">\n<li>Pr\u00e6cis opdateringsfrekvens for data (Meta oplyser den ikke) (Mida.so)<\/li>\n<li>Om alle kommercielle annoncers budgetdata vises fuldt ud (Damon McCoy &#8211; sikkerhedsforsker)<\/li>\n<li>Hvor ofte databasen er ufuldst\u00e6ndig for mindre annonc\u00f8rer (Marin Software)<\/li>\n<\/ul><\/div>\n<\/section>\n<blockquote>\n<p>Ad Library er et sted, hvor du kan s\u00f8ge efter annoncer, der k\u00f8rer p\u00e5 Meta-produkter.<\/p>\n<p><cite>\u2013 Kilde: Meta Hj\u00e6lpecenter (officiel vejledning)<\/cite><\/p><\/blockquote>\n<blockquote>\n<p>Man kan ogs\u00e5 tilg\u00e5 Ad Library fra en konkret Facebook-side via &#8216;About&#8217; -> &#8216;Page Transparency&#8217; -> &#8216;See All&#8217; -> &#8216;Go to Ad Library&#8217;.<\/p>\n<p><cite>\u2013 Kilde: Jon Loomer Digital (Meta-annonceringsspecialist)<\/cite><\/p><\/blockquote>\n<p>Hvad betyder det samlet set? For danske marketingteams er Facebook Ad Library det mest gennemsigtige og tilg\u00e6ngelige v\u00e6rkt\u00f8j til konkurrentanalyse p\u00e5 tv\u00e6rs af Meta-platforme. Men det er ikke fejlfrit: uvisheden om opdateringsfrekvens og datad\u00e6kning betyder, at du b\u00f8r krydstjekke med egne observationer og bruge de ekstra EU-data som en styrke, ikke en garanti. For journalister og forskere er Ad Library uden sammenligning den bedste offentlige kilde til politisk annonceoverv\u00e5gning.<\/p>\n<h2>Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Kan jeg se annoncer fra alle lande?<\/summary>\n<p>Ja, du kan v\u00e6lge ethvert land i s\u00f8gefilteret. V\u00e6lg &#8220;Alle lande&#8221; for at se globale annoncer.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvordan rapporterer jeg en annonce?<\/summary>\n<p>Klik p\u00e5 de tre prikker p\u00e5 annoncen i biblioteket og v\u00e6lg &#8220;Rapporter annonce&#8221;.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan jeg downloade annoncebilleder direkte?<\/summary>\n<p>Meta tilbyder ikke en download-knap, men du kan bruge tredjepartsv\u00e6rkt\u00f8jer som AdLibrary.com.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Er der en mobilapp til Ad Library?<\/summary>\n<p>Nej, der findes ingen officiel mobilapp. Du kan bruge browser-versionen p\u00e5 mobil.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvor lang tid tager det for en annonce at blive vist i biblioteket?<\/summary>\n<p>Der er ingen officiel tidsangivelse, men typisk vises annoncer inden for f\u00e5 timer efter lancering.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan jeg se organiske opslag i Ad Library?<\/summary>\n<p>Nej, kun betalte annoncer vises. Organiske opslag er ikke inkluderet.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvordan kontakter jeg Meta om fejl i Ad Library?<\/summary>\n<p>Brug &#8220;Rapporter et problem&#8221; i selve biblioteket eller kontakt Meta-support via hj\u00e6lpecentret.<\/p>\n<\/details>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> For danske annonc\u00f8rer og journalister er Facebook Ad Library en gratis, uundv\u00e6rlig ressource til at afd\u00e6kke konkurrenters strategier og politiske reklameforbrug. Brug det til at finde kreative m\u00f8nstre, benchmarke p\u00e5 tv\u00e6rs af lande og holde \u00f8je med gennemsigtighedskravene \u2013 men husk, at data ikke er perfekte. Kombiner med din egen markedsindsigt for det bedste resultat.<\/p>\n<p>Relateret l\u00e6sning: <a href=\"https:\/\/moodymedia.io\/blog\/competitor-analysis-tools\/\">Competitor Analysis Tools<\/a> &middot; <a href=\"https:\/\/moodymedia.io\/blog\/market-research-tools\/\">Market Research Tools<\/a><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"Facebook Ad Library: Komplet guide til Metas annoncebibliotek\",\n  \"description\":\"L\u00e6r at bruge Facebook Ad Library til at s\u00f8ge efter annoncer, analysere konkurrenter og f\u00e5 indsigt i politisk reklame. Komplet guide med tips til API og\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Moody Media\"\n  },\n  \"datePublished\":\"2026-06-29\",\n  \"dateModified\":\"2026-06-29\",\n  \"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moodymedia.io\/facebook-ad-library\"}\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Kan jeg se annoncer fra alle lande?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ja, du kan v\u00e6lge ethvert land i s\u00f8gefilteret. 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Organiske opslag er ikke inkluderet.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvordan kontakter jeg Meta om fejl i Ad Library?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Brug \\\"Rapport\u00e9r et problem\\\" i selve biblioteket eller kontakt Meta-support via hj\u00e6lpecentret.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Flere kilder<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/www.marinsoftware.com\/blog\/how-to-use-the-facebook-ad-library-for-competitive-analysis\" target=\"_blank\" rel=\"noopener nofollow\">marinsoftware.com<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>De fleste, der nogensinde har k\u00f8rt en annonce p\u00e5 Facebook, ved, at konkurrenterne ogs\u00e5 er der \u2013 men hvad laver de pr\u00e6cist? &#8230; <a title=\"Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/da\/blog\/facebook-ad-library\/\" aria-label=\"Read more about Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket\">L\u00e6s mere <\/a><\/p>\n","protected":false},"author":1,"featured_media":25417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-25406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/da\/blog\/facebook-ad-library\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket - Moody Media\" \/>\n<meta property=\"og:description\" content=\"De fleste, der nogensinde har k\u00f8rt en annonce p\u00e5 Facebook, ved, at konkurrenterne ogs\u00e5 er der \u2013 men hvad laver de pr\u00e6cist? ... L\u00e6s mere\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodymedia.io\/da\/blog\/facebook-ad-library\/\" \/>\n<meta property=\"og:site_name\" content=\"Moody Media\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T11:30:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T11:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-28-apr.-2026-13_20_02.webp\" \/>\n<meta name=\"author\" content=\"Rickard Svedjestrand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rickard Svedjestrand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/\"},\"author\":{\"name\":\"Rickard Svedjestrand\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/#\\\/schema\\\/person\\\/61e5e50bad220716241f139ff1a1acb2\"},\"headline\":\"Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket\",\"datePublished\":\"2026-06-29T11:30:49+00:00\",\"dateModified\":\"2026-06-29T11:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/\"},\"wordCount\":1969,\"image\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/copertina-facebook-ad-library-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/facebook-ad-library\\\/\",\"name\":\"Facebook Ad Library: Guide til s\u00f8gning og brug af annoncebiblioteket - 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