{"id":28131,"date":"2026-07-03T13:32:48","date_gmt":"2026-07-03T11:32:48","guid":{"rendered":"https:\/\/moodymedia.io\/blog\/cpm-hvad-star-det-for-og-hvordan-beregner\/"},"modified":"2026-07-03T13:32:56","modified_gmt":"2026-07-03T11:32:56","slug":"cpm-hvad-star-det-for-og-hvordan-beregner","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/da\/blog\/cpm-hvad-star-det-for-og-hvordan-beregner\/","title":{"rendered":"CPM: Hvad st\u00e5r det for, og hvordan beregner du det"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\" role=\"main\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">De f\u00e6rreste annonc\u00f8rer har tal p\u00e5, hvad de egentlig betaler for hver tusinde visninger \u2013 men CPM er den usynlige motor bag budgetterne. Du f\u00e5r her en grundig gennemgang af, hvad Cost Per Mille betyder, hvordan du selv beregner det, og hvilke priser du kan forvente p\u00e5 Instagram, YouTube og Facebook i Danmark. Vi tr\u00e6kker p\u00e5 data fra b\u00e5de danske bureauer og internationale kilder for at give dig et realistisk billede.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Annoncetype, der oftest bruger CPM:<\/strong> Display- og videoannoncer &middot;<br \/>\n  <strong>Typisk CPM-interval for danske kampagner:<\/strong> 50\u2013200 DKK &middot;<br \/>\n  <strong>CPM p\u00e5 Instagram (gennemsnit):<\/strong> 44,82 kr. &middot;<br \/>\n  <strong>YouTube CPM (danske kanaler):<\/strong> 120 kr. per 1.000 visninger\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Hurtigt overblik<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Bekr\u00e6ftede fakta<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>CPM st\u00e5r for Cost Per Mille \u2013 pris per 1.000 visninger (<a href=\"https:\/\/adjust.com\/glossary\/cost-per-mille\/\" target=\"_blank\" rel=\"noopener nofollow\">Adjust (marketingm\u00e5lingsplatform)<\/a>)<\/li>\n<li>Formel: CPM = (annonceomkostning \u00f7 visninger) \u00d7 1000 (<a href=\"https:\/\/adjust.com\/glossary\/cost-per-mille\/\" target=\"_blank\" rel=\"noopener nofollow\">Adjust<\/a>)<\/li>\n<li>Dansk Instagram-CPM: 44,82 kr. i gennemsnit (<a href=\"https:\/\/morningtrain.dk\/hvad-koster-marketing-paa-sociale-medier\/\" target=\"_blank\" rel=\"noopener nofollow\">Morningtrain (dansk marketingbureau)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Hvad der er uklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Pr\u00e6cise CPM-satser for 2025 er ikke offentliggjort af alle platforme<\/li>\n<li>Sammenh\u00e6ngen mellem CPM og specifikke m\u00e5lgruppers v\u00e6rdi er kontekstafh\u00e6ngig<\/li>\n<li>F\u00e5 \u00e5bne kilder sammenligner systematisk CPM p\u00e5 tv\u00e6rs af Instagram, YouTube og Facebook for Norden<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tidslinjesignal<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>1990&#8217;erne: CPM introduceres med bannerannoncer (<a href=\"https:\/\/bureauet.dk\/sociale-medier\/annoncering-paa-facebook-hvad-koster-det\/\" target=\"_blank\" rel=\"noopener nofollow\">Bureauet (dansk annoncebureau)<\/a>)<\/li>\n<li>2000&#8217;erne: Standardmetrik for displayannoncering (<a href=\"https:\/\/bureauet.dk\/sociale-medier\/annoncering-paa-facebook-hvad-koster-det\/\" target=\"_blank\" rel=\"noopener nofollow\">Bureauet (dansk annoncebureau)<\/a>)<\/li>\n<li>2010&#8217;erne: Udbredt p\u00e5 Facebook og Instagram (<a href=\"https:\/\/bureauet.dk\/sociale-medier\/annoncering-paa-facebook-hvad-koster-det\/\" target=\"_blank\" rel=\"noopener nofollow\">Bureauet (dansk annoncebureau)<\/a>)<\/li>\n<li>2020-2024: Stigende satser pga. \u00f8get konkurrence (Bureauet (dansk annoncebureau))<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Hvad der kommer n\u00e6st<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Forvent flere nuancerede CPM-modeller med AI-m\u00e5lretning (<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/cpm-rates-by-country\" target=\"_blank\" rel=\"noopener nofollow\">World Population Review (dataanalysepublikation)<\/a>)<\/li>\n<li>Danske annonc\u00f8rer b\u00f8r forberede sig p\u00e5 h\u00f8jere CPM i takt med stigende eftersp\u00f8rgsel (<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/cpm-rates-by-country\" target=\"_blank\" rel=\"noopener nofollow\">World Population Review (dataanalysepublikation)<\/a>)<\/li>\n<li>Platforme som Instagram og YouTube justerer l\u00f8bende algoritmer, hvilket p\u00e5virker prisen (<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/cpm-rates-by-country\" target=\"_blank\" rel=\"noopener nofollow\">World Population Review (dataanalysepublikation)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Det store billede<\/div>\n<p class=\"n24-p\">Danmark ligger i den dyre ende af CPM-skalaen i Europa \u2013 en YouTube-CPM p\u00e5 17,49 USD placerer landet blandt de h\u00f8jest betalende (<a href=\"https:\/\/lenostube.com\/en\/youtube-cpm-rpm-rates\/\" target=\"_blank\" rel=\"noopener nofollow\">Lenostube (YouTube-analysev\u00e6rkt\u00f8j)<\/a>). For annonc\u00f8rer betyder det, at hver tusinde visninger koster mere, men m\u00e5lgruppen har ogs\u00e5 h\u00f8jere k\u00f8bekraft.<\/p>\n<\/div>\n<table class=\"n24-table\">\n<caption>N\u00f8glefakta om CPM<\/caption>\n<thead>\n<tr>\n<th>Fakta<\/th>\n<th>V\u00e6rdi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Forkortelse<\/td>\n<td>Cost Per Mille<\/td>\n<\/tr>\n<tr>\n<td>Dansk betydning<\/td>\n<td>Pris per tusinde visninger<\/td>\n<\/tr>\n<tr>\n<td>Typisk brug<\/td>\n<td>Display- og videoannoncering<\/td>\n<\/tr>\n<tr>\n<td>Formel<\/td>\n<td>(Annonceomkostning \/ Visninger) \u00d7 1000<\/td>\n<\/tr>\n<tr>\n<td>Eksempel CPM (Instagram)<\/td>\n<td>80\u2013150 DKK<\/td>\n<\/tr>\n<tr>\n<td>Eksempel CPM (YouTube)<\/td>\n<td>30\u2013100 DKK<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Hvad st\u00e5r CPM for?<\/h2>\n<p class=\"n24-p\">CPM er en forkortelse for <strong>Cost Per Mille<\/strong>, hvor &#8220;Mille&#8221; er det latinske ord for tusind. I digital annoncering angiver CPM, hvor meget en annonc\u00f8r betaler for 1.000 visninger (impressions) af en annonce (<a href=\"https:\/\/adjust.com\/glossary\/cost-per-mille\/\" target=\"_blank\" rel=\"noopener nofollow\">Adjust (marketingm\u00e5lingsplatform)<\/a>). Metrikken bruges p\u00e5 tv\u00e6rs af displayannoncer, videoannoncer og sociale medier.<\/p>\n<h3>Betydningen af Cost Per Mille<\/h3>\n<ul class=\"n24-list\">\n<li>Modellen er en ren prisingsmodel for eksponering \u2013 uanset om brugeren klikker eller ej (<a href=\"https:\/\/diib.com\/learn\/cpm-digital-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">Diib (digital marketing-analyse)<\/a>).<\/li>\n<li>CPM er s\u00e6rligt relevant for kampagnem\u00e5l som reach og awareness (<a href=\"https:\/\/oneday.agency\/blog\/what-is-cpm-marketing\" target=\"_blank\" rel=\"noopener nofollow\">One Day Agency (marketingbureau)<\/a>).<\/li>\n<\/ul>\n<h3>Historien bag forkortelsen<\/h3>\n<p class=\"n24-p\">Forkortelsen opstod i trykt medie, hvor annonc\u00f8rer betalte per tusinde eksemplarer. I 1990&#8217;erne blev CPM overf\u00f8rt til digitale bannerannoncer og er i dag standard p\u00e5 alle st\u00f8rre platforme (Adjust).<\/p>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> CPM er den \u00e6ldste og mest udbredte metrik til prisfasts\u00e6ttelse af r\u00e6kkevidde i annoncering. For annonc\u00f8rer giver det et direkte m\u00e5l for, hvor mange kroner du bruger p\u00e5 at n\u00e5 tusinde \u00f8jne. For indholdsskabere p\u00e5 YouTube og Instagram er det samtidig indt\u00e6gtsgrundlaget.<\/div>\n<p class=\"n24-p\">Konsekvensen: Har du awareness som m\u00e5l, er CPM det rette udgangspunkt \u2013 men det siger intet om, hvorvidt visningerne faktisk f\u00f8rer til handling.<\/p>\n<h2>Hvordan beregner jeg CPM?<\/h2>\n<p class=\"n24-p\">CPM kan beregnes med en simpel formel, som du selv kan anvende p\u00e5 enhver kampagne. Her er trinene:<\/p>\n<ol class=\"n24-list\">\n<li><strong>Find din samlede annonceomkostning<\/strong> \u2013 det bel\u00f8b, du har brugt p\u00e5 en given kampagne.<\/li>\n<li><strong>Find antallet af visninger (impressions)<\/strong> \u2013 hvor mange gange annoncen blev vist.<\/li>\n<li><strong>Anvend formlen:<\/strong> CPM = (annonceomkostning \u00f7 antal visninger) \u00d7 1000 (Adjust).<\/li>\n<li><strong>Brug en CPM-beregner<\/strong> til at automatisere processen \u2013 mange marketingv\u00e6rkt\u00f8jer inkluderer denne funktion (<a href=\"https:\/\/diib.com\/learn\/cpm-digital-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">Diib<\/a>).<\/li>\n<\/ol>\n<h3>Eksempel p\u00e5 CPM-udregning<\/h3>\n<ul class=\"n24-list\">\n<li>En kampagne til 500 USD med 100.000 impressions giver en CPM p\u00e5 5 USD (<a href=\"https:\/\/dashthis.com\/kpi-examples\/cost-per-thousand\/\" target=\"_blank\" rel=\"noopener nofollow\">DashThis (marketing-KPI-v\u00e6rkt\u00f8j)<\/a>).<\/li>\n<li>I danske kroner: 5.000 kr. for 100.000 visninger = CPM p\u00e5 50 kr.<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Hvad du skal vide<\/div>\n<p class=\"n24-p\">Hvis du kun optimerer efter CPM, risikerer du at f\u00e5 billige visninger fra en upr\u00e6cis m\u00e5lgruppe, der ikke konverterer (<a href=\"https:\/\/diib.com\/learn\/cpm-digital-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">Diib<\/a>). Kombiner altid CPM med andre metrikker som CPC eller CPA for at f\u00e5 et komplet billede.<\/p>\n<\/div>\n<p class=\"n24-p\">Det afg\u00f8rende: CPM alene er ikke nok. Det er samspillet med konverteringsdata, der afg\u00f8r, om kampagnen rent faktisk leverer v\u00e6rdi.<\/p>\n<h2>Hvad er en god CPM?<\/h2>\n<p class=\"n24-p\">En god CPM afh\u00e6nger af branche, m\u00e5lgruppe, platform og kampagnetype. Internationalt ligger CPM typisk mellem 3 og 10 USD per 1.000 visninger p\u00e5 tv\u00e6rs af formater (<a href=\"https:\/\/dashthis.com\/kpi-examples\/cost-per-thousand\/\" target=\"_blank\" rel=\"noopener nofollow\">DashThis<\/a>). I Danmark er niveauet h\u00f8jere.<\/p>\n<h3>Gennemsnitlig CPM p\u00e5 tv\u00e6rs af platforme<\/h3>\n<p class=\"n24-p\">Fire platforme, \u00e9t m\u00f8nster: danske CPM-priser ligger konsekvent over globale benchmarks p\u00e5 grund af h\u00f8j k\u00f8bekraft og st\u00e6rk eftersp\u00f8rgsel.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>CPM-interval (DKK)<\/th>\n<th>Kilde<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instagram<\/td>\n<td>44,82 kr. (gns.) \/ 30\u2013100 kr.<\/td>\n<td><a href=\"https:\/\/morningtrain.dk\/hvad-koster-marketing-paa-sociale-medier\/\" target=\"_blank\" rel=\"noopener nofollow\">Morningtrain (dansk bureau)<\/a>, <a href=\"https:\/\/side-walk.dk\/marketing\/instagram-annoncering\/\" target=\"_blank\" rel=\"noopener nofollow\">Sidewalk (dansk bureau)<\/a><\/td>\n<\/tr>\n<tr>\n<td>Facebook<\/td>\n<td>83,35 kr. (gns.) \/ 50\u2013150 kr.<\/td>\n<td><a href=\"https:\/\/www.citona.dk\/blog\/ppc\/hvad-koster-facebook-annoncering-i-2023\" target=\"_blank\" rel=\"noopener nofollow\">Citona (dansk PPC-bureau)<\/a>, Bureauet (dansk bureau)<\/td>\n<\/tr>\n<tr>\n<td>YouTube<\/td>\n<td>17,49 USD \u2248 120 kr. (gns.)<\/td>\n<td><a href=\"https:\/\/lenostube.com\/en\/youtube-cpm-rpm-rates\/\" target=\"_blank\" rel=\"noopener nofollow\">Lenostube (YouTube-analyse)<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Faktorer der p\u00e5virker CPM<\/h3>\n<ul class=\"n24-list\">\n<li><strong>S\u00e6son:<\/strong> H\u00f8jere priser i Q4 og ved Black Friday (Bureauet).<\/li>\n<li><strong>M\u00e5lgruppe:<\/strong> Smal, k\u00f8best\u00e6rk m\u00e5lgruppe giver h\u00f8jere CPM.<\/li>\n<li><strong>Format:<\/strong> Videoannoncer har typisk h\u00f8jere CPM end statiske billeder.<\/li>\n<\/ul>\n<p class=\"n24-p\">M\u00f8nsteret: H\u00f8j CPM er ikke n\u00f8dvendigvis d\u00e5rligt \u2013 det signalerer ofte en v\u00e6rdifuld m\u00e5lgruppe, der er sv\u00e6r at n\u00e5 billigt. Det afg\u00f8rende er, om visningerne f\u00f8rer til de \u00f8nskede handlinger.<\/p>\n<h2>Hvad er CPM p\u00e5 Instagram og YouTube?<\/h2>\n<p class=\"n24-p\">B\u00e5de Instagram og YouTube bruger CPM som central metrik, men prisniveauerne varierer markant. Her f\u00e5r du de konkrete tal for danske annonc\u00f8rer og indholdsskabere.<\/p>\n<h3>CPM p\u00e5 Instagram annoncering<\/h3>\n<ul class=\"n24-list\">\n<li><strong>Gennemsnit if\u00f8lge Morningtrain:<\/strong> 44,82 kr. per 1.000 eksponeringer (<a href=\"https:\/\/morningtrain.dk\/hvad-koster-marketing-paa-sociale-medier\/\" target=\"_blank\" rel=\"noopener nofollow\">Morningtrain (dansk marketingbureau)<\/a>).<\/li>\n<li><strong>Interval if\u00f8lge Sidewalk:<\/strong> 30\u2013100 kr. per 1.000 visninger (<a href=\"https:\/\/side-walk.dk\/marketing\/instagram-annoncering\/\" target=\"_blank\" rel=\"noopener nofollow\">Sidewalk (dansk bureau)<\/a>).<\/li>\n<li><strong>Globalt benchmark (Admanage.ai):<\/strong> 5,40 USD for reach-kampagner, 12,80 USD for konverteringskampagner i Q1 2026 (<a href=\"https:\/\/admanage.ai\/blog\/how-much-do-instagram-ads-cost\" target=\"_blank\" rel=\"noopener nofollow\">Admanage.ai (annonceanalyse)<\/a>).<\/li>\n<\/ul>\n<h3>YouTube-indt\u00e6gter per 1000 visninger<\/h3>\n<ul class=\"n24-list\">\n<li>Danmark har en gennemsnitlig YouTube-CPM p\u00e5 ca. 17,49 USD (<a href=\"https:\/\/lenostube.com\/en\/youtube-cpm-rpm-rates\/\" target=\"_blank\" rel=\"noopener nofollow\">Lenostube<\/a>).<\/li>\n<li>For danske indholdsskabere betyder det typisk 30\u2013100 DKK per 1.000 visninger, afh\u00e6ngigt af kanalens niche og m\u00e5lgruppe.<\/li>\n<li>CPM p\u00e5 YouTube varierer betydeligt mellem lande \u2013 nordiske lande som Danmark betaler i den h\u00f8je ende (Lenostube).<\/li>\n<\/ul>\n<p class=\"n24-p\">Konsekvensen: Instagram og YouTube er dyre platforme i Danmark, men til geng\u00e6ld f\u00e5r du en m\u00e5lgruppe med h\u00f8j k\u00f8bekraft og engagement. For annonc\u00f8rer med awareness-m\u00e5l er CPM et godt udgangspunkt \u2013 for performance-kampagner b\u00f8r du supplere med CPC eller CPA.<\/p>\n<h2>Hvad er en CPM-maskine, og hvad betyder KPM?<\/h2>\n<p class=\"n24-p\">N\u00e5r du s\u00f8ger p\u00e5 CPM, dukker der ogs\u00e5 helt andre betydninger op \u2013 is\u00e6r i sundhedssektoren og regnskab. Her er forskellen.<\/p>\n<h3>CPM-maskine til genoptr\u00e6ning<\/h3>\n<p class=\"n24-p\">En CPM-maskine (Continuous Passive Motion) er et medicinsk apparat, der passivt bev\u00e6ger et led efter operation for at genoptr\u00e6ne bev\u00e6gelighed. Det har intet med markedsf\u00f8ring at g\u00f8re.<\/p>\n<h3>Forskellen mellem CPM og KPM<\/h3>\n<ul class=\"n24-list\">\n<li><strong>KPM<\/strong> st\u00e5r for <strong>kapacitetsomkostninger<\/strong> og er et regnskabsm\u00e6ssigt begreb, der d\u00e6kker faste omkostninger som husleje og afskrivninger.<\/li>\n<li><strong>CPM<\/strong> i marketing handler om annoncepris per visning \u2013 de to forkortelser har intet overlap.<\/li>\n<li>Forveksling opst\u00e5r, fordi bogstaverne ligner hinanden, og begge bruges i forretningssammenh\u00e6ng.<\/li>\n<\/ul>\n<p class=\"n24-p\">Det klare skel: Hvis du taler med en controller, er KPM relevant \u2013 med en marketings ansvarlig er det CPM, der t\u00e6ller.<\/p>\n<div class=\"n24-clarity\">\n<div class=\"n24-clarity-col\">\n<h3>Bekr\u00e6ftede fakta<\/h3>\n<ul class=\"n24-list n24-checks\">\n<li>CPM st\u00e5r for Cost Per Mille og bruges i digital annoncering.<\/li>\n<li>Formlen er (omkostning \/ visninger) \u00d7 1000.<\/li>\n<li>Dansk Instagram-CPM er i gennemsnit 44,82 kr (Morningtrain).<\/li>\n<\/ul><\/div>\n<div class=\"n24-clarity-col\">\n<h3>Hvad der er uklart<\/h3>\n<ul class=\"n24-list n24-x\">\n<li>Pr\u00e6cise CPM-satser for 2025 er ikke offentliggjort af alle platforme.<\/li>\n<li>Sammenh\u00e6ngen mellem CPM og m\u00e5lgruppekvalitet er kontekstafh\u00e6ngig.<\/li>\n<li>Der mangler offentligt tilg\u00e6ngelige danske CPM-data p\u00e5 tv\u00e6rs af brancher.<\/li>\n<li>H\u00f8j CPM kan if\u00f8lge World Population Review skyldes h\u00f8j k\u00f8bekraft, men dette er ikke endeligt dokumenteret (World Population Review).<\/li>\n<\/ul><\/div>\n<\/div>\n<blockquote>\n<p class=\"n24-p\">&#8220;CPM er en forkortelse, som betyder &#8216;Cost Per Mille&#8217; \u2013 alts\u00e5 prisen per 1.000 visninger. Det er en standardmetrik, du finder i alle annonceplatforme.&#8221;<\/p>\n<p>  <cite>\u2013 <a href=\"https:\/\/searchmind.dk\/\" target=\"_blank\" rel=\"noopener nofollow\">Searchmind (dansk marketingordbog)<\/a><\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p class=\"n24-p\">&#8220;CPM er en afregningsmodel, der handler om prisen for hver tusind visninger. Modellen er bedst til brandkampagner, hvor m\u00e5let er maksimal r\u00e6kkevidde.&#8221;<\/p>\n<p>  <cite>\u2013 <a href=\"https:\/\/texta.dk\/\" target=\"_blank\" rel=\"noopener nofollow\">Texta (dansk ordbog for markedsf\u00f8ring)<\/a><\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p class=\"n24-p\">&#8220;Vores unders\u00f8gelse viser en gennemsnitlig Instagram-CPM p\u00e5 44,82 kr. i danske kampagner. Det er et godt benchmark for nye annonc\u00f8rer.&#8221;<\/p>\n<p>  <cite>\u2013 Morningtrain (dansk marketingbureau)<\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p class=\"n24-p\">&#8220;Facebook CPM i Danmark ligger omkring 83,35 kr. per 1.000 eksponeringer i vores seneste gennemgang \u2013 en stigning p\u00e5 15 % siden 2023.&#8221;<\/p>\n<p>  <cite>\u2013 <a href=\"https:\/\/www.citona.dk\/blog\/ppc\/hvad-koster-facebook-annoncering-i-2023\" target=\"_blank\" rel=\"noopener nofollow\">Citona (dansk PPC-bureau)<\/a><\/cite>\n<\/p><\/blockquote>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Redaktionens note<\/div>\n<p class=\"n24-p\">CPM er en nyttig metrik, men den fort\u00e6ller ikke hele historien. For danske annonc\u00f8rer med sm\u00e5 budgetter kan en lav CPM p\u00e5 Instagram (fx 30 kr.) virke attraktiv, men hvis m\u00e5lgruppen ikke konverterer, er hver visning spildt. Omvendt kan en h\u00f8j CPM p\u00e5 YouTube (120 kr.) v\u00e6re en fornuftig investering, hvis seerne k\u00f8ber.<\/p>\n<\/div>\n<p class=\"n24-p\">Uanset om du annoncerer p\u00e5 Instagram, YouTube eller Facebook, er CPM et godt sted at starte. Men du b\u00f8r altid se det i sammenh\u00e6ng med kampagnens m\u00e5l. For danske virksomheder, der vil optimere r\u00e6kkevidde, er valget klart: brug CPM til awareness og suppler med CPC eller CPA, n\u00e5r du jagter salg eller leads.<\/p>\n<h2 id=\"faq\">Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Hvad er forskellen p\u00e5 CPM og CPC?<\/summary>\n<p class=\"n24-p\">CPM betaler du per 1.000 visninger (impressions), uanset om nogen klikker. CPC betaler du per klik. CPM bruges typisk til brandkampagner, CPC til performancekampagner (<a href=\"https:\/\/oneday.agency\/blog\/what-is-cpm-marketing\" target=\"_blank\" rel=\"noopener nofollow\">One Day Agency<\/a>).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvorfor er min CPM h\u00f8j p\u00e5 Instagram?<\/summary>\n<p class=\"n24-p\">H\u00f8j CPM kan skyldes smal og konkurrencepr\u00e6get m\u00e5lgruppe, h\u00f8j eftersp\u00f8rgsel i s\u00e6sonen, eller at du k\u00f8rer en konverteringskampagne, som Instagram priss\u00e6tter h\u00f8jere end reach (<a href=\"https:\/\/admanage.ai\/blog\/how-much-do-instagram-ads-cost\" target=\"_blank\" rel=\"noopener nofollow\">Admanage.ai<\/a>).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan CPM bruges til at m\u00e5le YouTube-indt\u00e6gter?<\/summary>\n<p class=\"n24-p\">Ja, for indholdsskabere er CPM en afg\u00f8rende metrik for indtjening. YouTube betaler creators en andel af annonceindt\u00e6gten baseret p\u00e5 CPM, men den reelle RPM (Revenue Per Mille) er ofte lavere efter YouTubes andel (Lenostube).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvordan s\u00e6nker jeg min CPM i annoncekampagner?<\/summary>\n<p class=\"n24-p\">Du kan s\u00e6nke CPM ved at udvide m\u00e5lgruppen, v\u00e6lge billigere formater (statisk frem for video), skrue ned for buddet eller teste andre tidspunkter p\u00e5 dagen. Pas dog p\u00e5 ikke at g\u00e5 p\u00e5 kompromis med relevansen (Bureauet).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Er CPM den bedste model for branding?<\/summary>\n<p class=\"n24-p\">Ja, CPM er ideel til branding, fordi m\u00e5let er maksimal r\u00e6kkevidde. Til direkte respons (salg, leads) er CPC eller CPA ofte bedre (<a href=\"https:\/\/oneday.agency\/blog\/what-is-cpm-marketing\" target=\"_blank\" rel=\"noopener nofollow\">One Day Agency<\/a>).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvad betyder lav CPM for min annoncering?<\/summary>\n<p class=\"n24-p\">Lav CPM betyder, at du f\u00e5r mange visninger for pengene. Men hvis m\u00e5lgruppen er upr\u00e6cis, kan lav CPM resultere i d\u00e5rlig ROI. Vurder altid CPM i kombination med klikrate og konverteringsrate (Diib).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvordan sammenligner jeg CPM p\u00e5 tv\u00e6rs af platforme?<\/summary>\n<p class=\"n24-p\">Brug en tabel som den ovenfor, men husk at sammenligne samme formater og m\u00e5lgrupper. Instagram, YouTube og Facebook bruger forskellige algoritmer, s\u00e5 direkte sammenligning kr\u00e6ver ensartede kampagneindstillinger.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvad er KPM i \u00f8konomi?<\/summary>\n<p class=\"n24-p\">KPM st\u00e5r for kapacitetsomkostninger \u2013 faste omkostninger som husleje, l\u00f8n og afskrivninger. Det er et regnskabsbegreb og har intet med CPM i markedsf\u00f8ring at g\u00f8re.<\/p>\n<\/details>\n<h2 id=\"related\">Relateret l\u00e6sning<\/h2>\n<ul class=\"n24-list\">\n<li><a href=\"https:\/\/moodymedia.io\/blog\/advertise-my-website\/\">Advertise My Website \u2013 tips til annoncering<\/a><\/li>\n<li><a href=\"https:\/\/moodymedia.io\/blog\/online-marketing-courses\/\">Online Marketing Courses \u2013 l\u00e6r mere om metrikker<\/a><\/li>\n<\/ul>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"CPM: Betydning, beregning og anvendelse i markedsf\u00f8ring\",\n  \"description\":\"F\u00e5 en komplet guide til CPM (Cost Per Mille): hvad det betyder, hvordan du beregner prisen, og hvad en god CPM er p\u00e5 Instagram, YouTube og i displayannoncering.\",\n  \"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moodymedia.io\/cpm-hvad-star-det-for-og-hvordan-beregner\"},\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Moody Media\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/moodymedia.io\/logo.png\"\n    }\n  },\n  \"datePublished\":\"2026-07-03\",\n  \"dateModified\":\"2026-07-03\",\n  \"image\": \"\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvad er forskellen p\u00e5 CPM og CPC?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"CPM betaler du per 1.000 visninger (impressions), uanset om nogen klikker. 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Det er et regnskabsbegreb og har intet med CPM i markedsf\u00f8ring at g\u00f8re.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Flere kilder<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/www.adjust.com\/glossary\/cost-per-mille\/\" target=\"_blank\" rel=\"noopener nofollow\">adjust.com<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=p-jIqK6cngU\" target=\"_blank\" rel=\"noopener nofollow\">youtube.com<\/a>, <a href=\"https:\/\/lebesgue.io\/facebook-ads\/facebook-cpm-by-country\" target=\"_blank\" rel=\"noopener nofollow\">lebesgue.io<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>De f\u00e6rreste annonc\u00f8rer har tal p\u00e5, hvad de egentlig betaler for hver tusinde visninger \u2013 men CPM er den usynlige motor bag &#8230; <a title=\"CPM: Hvad st\u00e5r det for, og hvordan beregner du det\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/da\/blog\/cpm-hvad-star-det-for-og-hvordan-beregner\/\" aria-label=\"Read more about CPM: Hvad st\u00e5r det for, og hvordan beregner du det\">L\u00e6s mere <\/a><\/p>\n","protected":false},"author":2,"featured_media":28142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-28131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM: Hvad st\u00e5r det for, og hvordan beregner du det - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/da\/blog\/cpm-hvad-star-det-for-og-hvordan-beregner\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM: Hvad st\u00e5r det for, og hvordan beregner du det - Moody Media\" \/>\n<meta property=\"og:description\" content=\"De f\u00e6rreste annonc\u00f8rer har tal p\u00e5, hvad de egentlig betaler for hver tusinde visninger \u2013 men CPM er den usynlige motor bag ... 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