{"id":33213,"date":"2026-07-11T01:34:01","date_gmt":"2026-07-10T23:34:01","guid":{"rendered":"https:\/\/moodymedia.io\/blog\/keyword-planner\/"},"modified":"2026-07-11T01:34:10","modified_gmt":"2026-07-10T23:34:10","slug":"keyword-planner","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/da\/blog\/keyword-planner\/","title":{"rendered":"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\" role=\"main\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">De fleste virksomhedsejere har pr\u00f8vet det: du har brug for at finde de rigtige s\u00f8geord til din hjemmeside, men betalte SEO-v\u00e6rkt\u00f8jer koster hurtigt flere tusinde kroner om m\u00e5neden. Google Keyword Planner er Googles eget gratis v\u00e6rkt\u00f8j, der kan give dig pr\u00e6cis de data, du skal bruge til b\u00e5de annoncering og organisk s\u00f8gning \u2013 uden at du beh\u00f8ver at punge ud. Du f\u00e5r her en trin-for-trin gennemgang af, hvordan du bruger v\u00e6rkt\u00f8jet, hvad det koster, og hvordan du f\u00e5r mest muligt ud af det, selv uden annonceforbrug.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Antal s\u00f8gninger analyseret:<\/strong> Over 1 milliard m\u00e5nedlige Google-s\u00f8gninger &middot;<br \/>\n  <strong>Antal brugere:<\/strong> Millioner af annonc\u00f8rer og SEO-professionelle &middot;<br \/>\n  <strong>Pris:<\/strong> Gratis med Google Ads-konto &middot;<br \/>\n  <strong>Tilg\u00e6ngelighed:<\/strong> D\u00f8gnet rundt via Google Ads-brugerflade\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Hurtigt overblik<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Gratis s\u00f8geordsforskning<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Ingen betaling p\u00e5kr\u00e6vet (<a href=\"https:\/\/mettevo.com\/blog\/article\/google-keyword-planner-for-seo-cost-usage-and-free-features-explained\" target=\"_blank\" rel=\"noopener nofollow\">Mettevo, specialiseret SEO-blog<\/a>)<\/li>\n<li>Adgang via Google Ads-konto (<a href=\"https:\/\/support.google.com\/google-ads\/thread\/435559746\/how-do-i-access-the-keyword-planner-without-an-active-ads-account?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">Google Ads Community (Google supportforum)<\/a>)<\/li>\n<li>Data opdateres m\u00e5nedligt (<a href=\"https:\/\/support.google.com\/google-ads\/thread\/37427709\/by-when-does-the-keyword-planner-update-the-historical-data-for-last-month?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">Google Ads Community (supportforum)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Let integration med kampagner<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>S\u00f8geord kan gemmes direkte i annoncegrupper (<a href=\"https:\/\/www.logicalposition.com\/blog\/google-keyword-planner-tutorial-for-top-adwords-keywords\" target=\"_blank\" rel=\"noopener nofollow\">Logical Position, digitalt marketingbureau<\/a>)<\/li>\n<li>Estimater for budpriser og klikrate (<a href=\"https:\/\/www.logicalposition.com\/blog\/google-keyword-planner-tutorial-for-top-adwords-keywords\" target=\"_blank\" rel=\"noopener nofollow\">Logical Position, digitalt marketingbureau<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tilg\u00e6ngelig for alle<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Kr\u00e6ver kun en Google-konto (<a href=\"https:\/\/www.h2kinfosys.com\/blog\/how-to-use-google-keyword-planner-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">H2K Infosys, uddannelsesudbyder<\/a>)<\/li>\n<li>Brugerflade p\u00e5 dansk (<a href=\"https:\/\/www.h2kinfosys.com\/blog\/how-to-use-google-keyword-planner-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">H2K Infosys, uddannelsesudbyder<\/a>)<\/li>\n<li>Underst\u00f8tter flere sprog (<a href=\"https:\/\/www.h2kinfosys.com\/blog\/how-to-use-google-keyword-planner-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">H2K Infosys, uddannelsesudbyder<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Hvad der er uklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Hvor ofte data opdateres n\u00f8jagtigt (<a href=\"https:\/\/support.google.com\/google-ads\/thread\/37427709\/by-when-does-the-keyword-planner-update-the-historical-data-for-last-month?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">Google Ads Community (supportforum)<\/a>)<\/li>\n<li>Hvorvidt nul s\u00f8gevolumen altid er korrekt (<a href=\"https:\/\/www.storegrowers.com\/google-keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\">StoreGrowers, marketingbureau\/blog<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>Tabellen her samler de centrale specifikationer for v\u00e6rkt\u00f8jet p\u00e5 \u00e9t sted.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Fakta<\/th>\n<th>V\u00e6rdi<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>V\u00e6rkt\u00f8jstype<\/td>\n<td>Gratis s\u00f8geordsplanl\u00e6gger<\/td>\n<\/tr>\n<tr>\n<td>Udbyder<\/td>\n<td>Google (<a href=\"https:\/\/www.coursera.org\/articles\/google-keyword-planner\" target=\"_blank\" rel=\"noopener nofollow\">Coursera, uddannelsesplatform<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>Platform<\/td>\n<td>Google Ads<\/td>\n<\/tr>\n<tr>\n<td>Pris<\/td>\n<td>Gratis (kr\u00e6ver Google Ads-konto) (<a href=\"https:\/\/mettevo.com\/blog\/article\/google-keyword-planner-for-seo-cost-usage-and-free-features-explained\" target=\"_blank\" rel=\"noopener nofollow\">Mettevo<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>Prim\u00e6r anvendelse<\/td>\n<td>S\u00f8geordsforskning til annoncekampagner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Er Google Keyword Planner gratis?<\/h2>\n<p>Det korte svar er ja \u2013 Google Keyword Planner er gratis at bruge, s\u00e5 l\u00e6nge du har en Google Ads-konto. V\u00e6rkt\u00f8jet er indbygget i Google Ads-platformen og kr\u00e6ver ikke et separat abonnement eller licens (Google Ads Hj\u00e6lp, officiel dokumentation). Oprettelse af en Google Ads-konto koster heller ikke noget.<\/p>\n<h3>Hvad koster det at bruge v\u00e6rkt\u00f8jet?<\/h3>\n<ul>\n<li>Der er ingen ekstra gebyrer for at bruge planneren (<a href=\"https:\/\/www.coursera.org\/articles\/google-keyword-planner\" target=\"_blank\" rel=\"noopener nofollow\">Coursera, uddannelsesplatform<\/a>)<\/li>\n<li>Du betaler kun, hvis du v\u00e6lger at oprette annoncekampagner \u2013 selve s\u00f8geordsforskningen er gratis<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Det afg\u00f8rende<\/div>\n<p class=\"n24-p\">Google kr\u00e6ver ikke aktivt annonceforbrug for grundl\u00e6ggende adgang til Keyword Planner. Brugere p\u00e5 nye eller inaktive konti kan dog opleve at se brede intervalv\u00e6rdier for s\u00f8gevolumen i stedet for eksakte tal (<a href=\"https:\/\/www.storegrowers.com\/google-keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\">StoreGrowers, marketingbureau\/blog<\/a>).<\/p>\n<\/div>\n<h3>Kr\u00e6ver det en Google Ads-konto?<\/h3>\n<p>Ja, v\u00e6rkt\u00f8jet findes ikke som et selvst\u00e6ndigt produkt uden for Google Ads. Der er ingen &#8220;standalone access&#8221; \u2013 du skal have en Google Ads-konto for at logge ind.<\/p>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">F\u00e6lden<\/div>\n<p class=\"n24-p\">Mange tror, at Keyword Planner er en selvst\u00e6ndig hjemmeside \u2013 det er det ikke. Du fors\u00f8ger at tilg\u00e5 den via Google S\u00f8gning, men ender altid i Ads-dashboardet.<\/p>\n<\/div>\n<p class=\"n24-p\">Implikationen: Forvekslingen koster tid, men selve adgangen er gratis, n\u00e5r du f\u00f8rst er inde i Google Ads.<\/p>\n<h2>Hvordan logger jeg ind p\u00e5 Google Keyword Planner?<\/h2>\n<p>Adgangen til Google Keyword Planner g\u00e5r gennem Google Ads-dashboardet. Log ind p\u00e5 din Google-konto, g\u00e5 til ads.google.com, og find v\u00e6rkt\u00f8jet via menuen.<\/p>\n<h3>Glemt adgangskode eller brugernavn<\/h3>\n<ul>\n<li>Nulstil din adgangskode via Googles standard login-side \u2013 det er samme konto som Gmail og YouTube<\/li>\n<li>Kontakt Google Ads support via dashboardet, hvis du ikke kan f\u00e5 adgang<\/li>\n<\/ul>\n<h3>Adgang via Google Ads-dashboard<\/h3>\n<ul>\n<li>Klik p\u00e5 &#8220;Tools and Settings&#8221; (skruen\u00f8gle-ikonet) i topmenuen (<a href=\"https:\/\/www.storegrowers.com\/google-keyword-planner\/\" target=\"_blank\" rel=\"noopener nofollow\">StoreGrowers, marketingbureau\/blog<\/a>)<\/li>\n<li>Under sektionen &#8220;Planning&#8221; finder du &#8220;Keyword Planner&#8221; (<a href=\"https:\/\/www.logicalposition.com\/blog\/google-keyword-planner-tutorial-for-top-adwords-keywords\" target=\"_blank\" rel=\"noopener nofollow\">Logical Position, digitalt marketingbureau<\/a>)<\/li>\n<\/ul>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Hurtig vej<\/div>\n<p class=\"n24-p\">Genvej: N\u00e5r du er inde i Google Ads, skriv &#8220;\/tools\/keyword-planner&#8221; i adressefeltet efter dit kontonummer \u2013 det sparer et par klik.<\/p>\n<\/div>\n<p class=\"n24-p\">M\u00f8nsteret er tydeligt: N\u00e5r du f\u00f8rst kender genvejen, tager loginfasen under 30 sekunder.<\/p>\n<h2>S\u00e5dan bruger du Google Keyword Planner<\/h2>\n<p>N\u00e5r du har adgang, byder v\u00e6rkt\u00f8jet p\u00e5 to hovedfunktioner: &#8220;Discover new keywords&#8221; til at finde nye id\u00e9er og &#8220;Get search volume and forecasts&#8221; til at f\u00e5 data for eksisterende s\u00f8geord (StoreGrowers, marketingbureau\/blog). F\u00f8lg disse trin for at komme i gang.<\/p>\n<ol>\n<li><strong>Indtast dit udgangspunkt.<\/strong> Skriv et produkt, en s\u00e6tning, et website eller en kategori i s\u00f8gefeltet (H2K Infosys, uddannelsesudbyder).<\/li>\n<li><strong>Just\u00e9r indstillinger for lokation og sprog.<\/strong> V\u00e6lg Danmark som land og dansk som sprog for at f\u00e5 relevante data (H2K Infosys, uddannelsesudbyder).<\/li>\n<li><strong>Gennemg\u00e5 forslagene.<\/strong> Google genererer automatisk relaterede s\u00f8geord baseret p\u00e5 relevans.<\/li>\n<li><strong>Analys\u00e9r data.<\/strong> V\u00e6rkt\u00f8jet viser gennemsnitligt m\u00e5nedligt antal s\u00f8gninger, konkurrence-niveau (&#8220;Low&#8221;, &#8220;Medium&#8221; eller &#8220;High&#8221;) og estimerede budpriser (CPC) (Logical Position, digitalt marketingbureau).<\/li>\n<li><strong>Filtr\u00e9r og sorter.<\/strong> Brug filtre til at fjerne irrelevante s\u00f8geord og priorit\u00e9r dem med lav konkurrence og moderat volumen.<\/li>\n<li><strong>Eksport\u00e9r til videre analyse.<\/strong> Download data som CSV eller Google Sheets til clustering og redaktionel planl\u00e6gning (H2K Infosys, uddannelsesudbyder).<\/li>\n<\/ol>\n<h3>Find nye s\u00f8geord<\/h3>\n<ul>\n<li>Indtast et produkt, en s\u00e6tning, et website eller en kategori som udgangspunkt (<a href=\"https:\/\/mettevo.com\/blog\/article\/google-keyword-planner-for-seo-cost-usage-and-free-features-explained\" target=\"_blank\" rel=\"noopener nofollow\">Mettevo, specialiseret SEO-blog<\/a>)<\/li>\n<li>Google genererer automatisk forslag baseret p\u00e5 relevans<\/li>\n<li>Brug filtre til at v\u00e6lge lokation (fx Danmark) og sprog (fx dansk)<\/li>\n<\/ul>\n<h3>F\u00e5 estimater for s\u00f8gevolumen og budpriser<\/h3>\n<ul>\n<li>V\u00e6rkt\u00f8jet viser gennemsnitligt m\u00e5nedligt antal s\u00f8gninger<\/li>\n<li>Konkurrence-niveau klassificeres som &#8220;Low&#8221;, &#8220;Medium&#8221; eller &#8220;High&#8221;<\/li>\n<li>Suggested bid\/CPC viser estimerede omkostninger per klik<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">SEO-tricket<\/div>\n<p class=\"n24-p\">Brug konkurrence-niveauet som indirekte indikator for SEO-sv\u00e6rhedsgrad. S\u00f8geord med &#8220;Low&#8221; competition har ofte mindre konkurrence i organisk s\u00f8gning (Mettevo, specialiseret SEO-blog).<\/p>\n<\/div>\n<p class=\"n24-p\">Det smarte: Du f\u00e5r et gratis signal om, hvor sv\u00e6rt det bliver at rangere organisk, uden at betale for dyre SEO-v\u00e6rkt\u00f8jer.<\/p>\n<h2>Hvordan finder jeg kampagnes\u00f8geord med Keyword Planner?<\/h2>\n<p>At finde de rigtige s\u00f8geord til en kampagne handler om at segmentere efter m\u00e5lgruppe og bruge filtre til at forfine forslagene.<\/p>\n<h3>Segmentering efter m\u00e5lgruppe<\/h3>\n<ul>\n<li>V\u00e6rkt\u00f8jet grupperer forslag efter relevans baseret p\u00e5 dit seed-s\u00f8geord<\/li>\n<li>Brug lokationsindstillingen til at m\u00e5lrette data til Danmark specifikt (Logical Position, digitalt marketingbureau)<\/li>\n<li>V\u00e6lg sprogfeltet til &#8220;dansk&#8221; for at f\u00e5 data prim\u00e6rt fra dansksprogede s\u00f8gninger<\/li>\n<\/ul>\n<h3>Brug af filtre til at forfine forslag<\/h3>\n<ul>\n<li>Filtrer p\u00e5 gennemsnitlige m\u00e5nedlige s\u00f8gninger for at fjerne irrelevante s\u00f8geord<\/li>\n<li>Sorter efter konkurrence-niveau for at prioritere lavth\u00e6ngende frugter<\/li>\n<li>Eksporter data til CSV eller regneark for videre analyse og clustering (H2K Infosys, uddannelsesudbyder)<\/li>\n<\/ul>\n<p>M\u00f8nsteret er klart: jo mere du filtrerer p\u00e5 lokation og sprog, jo mere pr\u00e6cise bliver data for dit danske marked. S\u00f8geord med lav konkurrence og moderat volumen giver ofte bedst afkast for lokale virksomheder.<\/p>\n<blockquote>\n<p>\u201dGoogle Keyword Planner kan bruges til b\u00e5de betalt annoncering og SEO, selvom v\u00e6rkt\u00f8jets prim\u00e6re form\u00e5l fra Googles side er planl\u00e6gning af s\u00f8gekampagner.\u201d<\/p>\n<p>  <cite>\u2013 Mettevo, specialiseret SEO-blog<\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p>\u201dHistoriske s\u00f8gedata i Keyword Planner opdateres typisk i l\u00f8bet af den anden halvdel af m\u00e5neden for den foreg\u00e5ende m\u00e5ned, men Google har ikke offentliggjort en pr\u00e6cis, garanteret opdateringsdato.\u201d<\/p>\n<p>  <cite>\u2013 Google Ads Community (supportforum)<\/cite>\n<\/p><\/blockquote>\n<h2>Hvad er alternativerne til Google Keyword Planner?<\/h2>\n<p>Selvom Google Keyword Planner er gratis og kraftfuldt, har det begr\u00e6nsninger \u2013 is\u00e6r for sm\u00e5 sprog som dansk. Her er to st\u00e6rke alternativer.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>V\u00e6rkt\u00f8j<\/th>\n<th>Styrker<\/th>\n<th>Begr\u00e6nsninger<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Keyword Planner<\/td>\n<td>Gratis, direkte Google-data, integration med Ads<\/td>\n<td>Intervalv\u00e6rdier for nye konti, fokus p\u00e5 betalt s\u00f8gning<\/td>\n<\/tr>\n<tr>\n<td>KeywordTool.io<\/td>\n<td>Gratis version, long-tail-s\u00f8geord, Google Autocomplete-data (<a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener nofollow\">KeywordTool.io, SEO-v\u00e6rkt\u00f8j<\/a>)<\/td>\n<td>Begr\u00e6nset til basisdata i gratisversion<\/td>\n<\/tr>\n<tr>\n<td>SEMrush (gratis tier)<\/td>\n<td>Konkurrentanalyse, dybere SEO-metrics (<a href=\"https:\/\/www.milesbeckler.com\/google-keyword-planner-alternative-review\/\" target=\"_blank\" rel=\"noopener nofollow\">Miles Beckler, SEO-gennemgang<\/a>)<\/td>\n<td>Gratisversionen har lavt dagligt antal foresp\u00f8rgsler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">Kompromiset<\/div>\n<p class=\"n24-p\">For danske SMV&#8217;er: Google Keyword Planner d\u00e6kker basal s\u00f8geordsforskning helt fint. Men har du brug for konkurrentanalyse eller long-tail-s\u00f8geord, er en kombination med KeywordTool.io eller SEMrush gratis tier vejen frem.<\/p>\n<\/div>\n<p class=\"n24-p\">Konsekvensen: Du sparer penge p\u00e5 basisd\u00e6kning og investerer kun i specialv\u00e6rkt\u00f8jer, n\u00e5r behovet opst\u00e5r.<\/p>\n<h2>Bekr\u00e6ftede fakta<\/h2>\n<ul>\n<li>Google Keyword Planner er gratis (<a href=\"https:\/\/www.coursera.org\/articles\/google-keyword-planner\" target=\"_blank\" rel=\"noopener nofollow\">Coursera, uddannelsesplatform<\/a>)<\/li>\n<li>V\u00e6rkt\u00f8jet kr\u00e6ver en Google Ads-konto (Google Ads Community)<\/li>\n<li>Giver estimater for s\u00f8gevolumen og konkurrence (Logical Position)<\/li>\n<\/ul>\n<h2>Hvad der er uklart<\/h2>\n<ul>\n<li>Hvor ofte data opdateres n\u00f8jagtigt \u2013 typisk i anden halvdel af m\u00e5neden, men uden officiel dato (Google Ads Community)<\/li>\n<li>Hvorvidt nul s\u00f8gevolumen altid er korrekt for sm\u00e5 sprog som dansk (StoreGrowers)<\/li>\n<\/ul>\n<h2>Ofte stillede sp\u00f8rgsm\u00e5l<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Hvad betyder &#8216;nul s\u00f8gevolumen&#8217; i Keyword Planner?<\/summary>\n<p>Det betyder, at Google ikke har nok data til at vise et estimat for det p\u00e5g\u00e6ldende s\u00f8geord i den valgte periode. For sm\u00e5 sprog som dansk kan dette ske oftere end for engelsk.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan jeg bruge Keyword Planner uden at oprette en annonce?<\/summary>\n<p>Ja, du kan bruge v\u00e6rkt\u00f8jet til s\u00f8geordsforskning uden at oprette eller aktivere kampagner. Dog kan datadetaljeringsgraden v\u00e6re lavere uden annonceforbrug (StoreGrowers).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvordan eksporterer jeg s\u00f8geordsdata?<\/summary>\n<p>Brug download-knappen i Keyword Planner til at eksportere til CSV eller Google Sheets. V\u00e6lg de \u00f8nskede kolonner, og klik p\u00e5 &#8220;Download&#8221; (H2K Infosys).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Er Keyword Planner det samme som Google Trends?<\/summary>\n<p>Nej. Google Trends viser popularitet over tid, mens Keyword Planner giver konkrete s\u00f8gevolumen-estimater og budpriser til annoncering.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvilke lande underst\u00f8ttes af Keyword Planner?<\/summary>\n<p>Stort set alle lande med Google Ads-tilg\u00e6ngelighed. Du v\u00e6lger specifik lokation i indstillingerne for at f\u00e5 data for netop dit marked (H2K Infosys).<\/p>\n<\/details>\n<div class=\"n24-tldr\"><strong>Kort sagt:<\/strong> Google Keyword Planner er et gratis, kraftfuldt v\u00e6rkt\u00f8j, der kan erstatte betalte SEO-v\u00e6rkt\u00f8jer for mange sm\u00e5 virksomheder. For danske annonc\u00f8rer: brug det til basal s\u00f8geordsforskning, men suppler med andre v\u00e6rkt\u00f8jer, hvis du har brug for long-tail-data eller konkurrentanalyse.<\/div>\n<p>For danske virksomheder med begr\u00e6nset budget er konsekvensen klar: Google Keyword Planner d\u00e6kker 80% af dine behov for s\u00f8geordsdata uden omkostninger. Invester de sparede penge i kvalitetsindhold frem for dyre abonnementer, og brug alternativer som KeywordTool.io, n\u00e5r du har brug for ekstra r\u00e6kkevidde.<\/p>\n<h2>Relateret l\u00e6sning<\/h2>\n<ul>\n<li><a href=\"https:\/\/moodymedia.io\/blog\/choosing-best-keywords\/\">Choosing the Best Keywords<\/a> \u2013 guide til at v\u00e6lge de rigtige s\u00f8geord<\/li>\n<li><a href=\"https:\/\/moodymedia.io\/blog\/keyword-finder\/\">Keyword Finder<\/a> \u2013 alternativt v\u00e6rkt\u00f8j til s\u00f8geordsopdagelse<\/li>\n<\/ul>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer\",\n  \"description\":\"F\u00e5 styr p\u00e5 dine s\u00f8geord med Google Keyword Planner. L\u00e6r hvordan du bruger v\u00e6rkt\u00f8jet gratis til at finde kampagnes\u00f8geord og forbedre dine annoncer.\",\n  \"datePublished\":\"2026-07-10\",\n  \"dateModified\":\"2026-07-10\",\n  \"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moodymedia.io\/keyword-planner\"},\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Moody Media\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/moodymedia.io\/logo.png\"\n    }\n  }\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvad betyder 'nul s\u00f8gevolumen' i Keyword Planner?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Det betyder, at Google ikke har nok data til at vise et estimat for det p\u00e5g\u00e6ldende s\u00f8geord i den valgte periode.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Kan jeg bruge Keyword Planner uden at oprette en annonce?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ja, du kan bruge v\u00e6rkt\u00f8jet til s\u00f8geordsforskning uden at oprette eller aktivere kampagner.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvordan eksporterer jeg s\u00f8geordsdata?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Brug download-knappen i Keyword Planner til at eksportere til CSV eller Google Sheets.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Er Keyword Planner det samme som Google Trends?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nej. Google Trends viser popularitet over tid, mens Keyword Planner giver konkrete s\u00f8gevolumen-estimater og budpriser.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvilke lande underst\u00f8ttes af Keyword Planner?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Stort set alle lande med Google Ads-tilg\u00e6ngelighed. Du v\u00e6lger specifik lokation i indstillingerne.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Flere kilder<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">support.google.com<\/a>, <a href=\"https:\/\/www.lunio.ai\/blog\/google-keyword-planner\" target=\"_blank\" rel=\"noopener nofollow\">lunio.ai<\/a>, <a href=\"https:\/\/keywordplanner.net\/\" target=\"_blank\" rel=\"noopener nofollow\">keywordplanner.net<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>De fleste virksomhedsejere har pr\u00f8vet det: du har brug for at finde de rigtige s\u00f8geord til din hjemmeside, men betalte SEO-v\u00e6rkt\u00f8jer koster &#8230; <a title=\"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/da\/blog\/keyword-planner\/\" aria-label=\"Read more about Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer\">L\u00e6s mere <\/a><\/p>\n","protected":false},"author":2,"featured_media":33224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-33213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/da\/blog\/keyword-planner\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer - Moody Media\" \/>\n<meta property=\"og:description\" content=\"De fleste virksomhedsejere har pr\u00f8vet det: du har brug for at finde de rigtige s\u00f8geord til din hjemmeside, men betalte SEO-v\u00e6rkt\u00f8jer koster ... L\u00e6s mere\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodymedia.io\/da\/blog\/keyword-planner\/\" \/>\n<meta property=\"og:site_name\" content=\"Moody Media\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T23:34:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T23:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-28-apr.-2026-13_20_02.webp\" \/>\n<meta name=\"author\" content=\"Simon Gustafsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Gustafsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/\"},\"author\":{\"name\":\"Simon Gustafsson\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/#\\\/schema\\\/person\\\/edf4eb92cb12025dbaa67fb71e6613ea\"},\"headline\":\"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer\",\"datePublished\":\"2026-07-10T23:34:01+00:00\",\"dateModified\":\"2026-07-10T23:34:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/\"},\"wordCount\":1691,\"image\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/copertina-keyword-planner-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/da\\\/blog\\\/keyword-planner\\\/\",\"name\":\"Google Keyword Planner \u2013 Gratis s\u00f8geordsv\u00e6rkt\u00f8j til annonc\u00f8rer - 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