{"id":15206,"date":"2026-06-14T01:57:24","date_gmt":"2026-06-13T23:57:24","guid":{"rendered":"https:\/\/moodymedia.io\/%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2\/"},"modified":"2026-06-14T01:57:30","modified_gmt":"2026-06-13T23:57:30","slug":"%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/ja\/blog\/%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u610f\u5473\u3084SNS\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\" role=\"main\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3057\u305f\u3053\u3068\u306f\u3042\u3063\u3066\u3082\u3001SNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u304c\u66d6\u6627\u306a\u307e\u307e\u904b\u7528\u3092\u59cb\u3081\u3066\u3057\u307e\u3063\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5b9a\u7fa9\uff082023\u5e74\u6642\u70b9\uff09\u3092\u660e\u78ba\u306b\u3057\u3001SNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3001\u305d\u3057\u3066M&#038;A\u306b\u3088\u308b\u5f37\u5316\u4e8b\u4f8b\u307e\u3067\u3092\u6574\u7406\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p class=\"n24-stats-line\">\n  <strong>\u5b9a\u7fa9:<\/strong> \u4f01\u696d\u304c\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2 &middot;<br \/>\n  <strong>\u4e3b\u306a\u5f62\u5f0f:<\/strong> Web\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u30e1\u30eb\u30de\u30ac\u3001SNS\u30a2\u30ab\u30a6\u30f3\u30c8 &middot;<br \/>\n  <strong>\u30e1\u30ea\u30c3\u30c8:<\/strong> \u9577\u671f\u7684\u306a\u96c6\u5ba2\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30b9\u30c8\u52b9\u7387 &middot;<br \/>\n  <strong>\u30c7\u30e1\u30ea\u30c3\u30c8:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u624b\u9593\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">\u30af\u30a4\u30c3\u30af\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">\u78ba\u8a8d\u3055\u308c\u305f\u4e8b\u5b9f<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u5168\u822c\u3092\u6307\u3059\uff08<a href=\"https:\/\/hubspot.100inc.co.jp\/what-is-owned-media\" target=\"_blank\" rel=\"noopener nofollow\">HubSpot Japan\u30d1\u30fc\u30c8\u30ca\u30fc\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u5927\u624b\uff09<\/a>\uff09<\/li>\n<li>\u5e83\u7fa9\u306b\u306f\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u30fbSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30e1\u30eb\u30de\u30ac\u306a\u3069\u304c\u542b\u307e\u308c\u308b\uff08<a href=\"https:\/\/hubspot.100inc.co.jp\/what-is-owned-media\" target=\"_blank\" rel=\"noopener nofollow\">\u540c\u4e0a<\/a>\uff09<\/li>\n<li>\u72ed\u7fa9\u3067\u306f\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308bWeb\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u6307\u3059\uff08<a href=\"https:\/\/seminars.jp\/media\/415\" target=\"_blank\" rel=\"noopener nofollow\">\u30bb\u30df\u30ca\u30fc\u30ba\uff08\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">\u4e0d\u660e\u70b9<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eROI\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u7d71\u4e00\u7684\u306a\u65b9\u6cd5\u306f\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u3044<\/li>\n<li>\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u610f\u5473\u306a\u3044\u300d\u3068\u3044\u3046\u6279\u5224\u306e\u6839\u62e0\u3068\u306a\u308b\u5b9f\u8a3c\u30c7\u30fc\u30bf\u306f\u9650\u5b9a\u7684<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u30b7\u30b0\u30ca\u30eb<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u7acb\u3061\u4e0a\u3052\u521d\u671f\u306fSEO\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\uff08<a href=\"https:\/\/www.pascaljp.com\/blog\/?p=2191\" target=\"_blank\" rel=\"noopener nofollow\">PASCAL\u30d6\u30ed\u30b0\uff08Web\u5236\u4f5c\u4f1a\u793e\uff09<\/a>\uff09<\/li>\n<li>\u9577\u671f\u7684\u306a\u6295\u8cc7\u3068\u3057\u30663\u301c6\u30f6\u6708\u3067\u691c\u7d22\u6d41\u5165\u304c\u5b89\u5b9a\u3057\u59cb\u3081\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044 (<a href=\"https:\/\/www.pascaljp.com\/blog\/?p=2191\" target=\"_blank\" rel=\"noopener nofollow\">PASCAL\u30d6\u30ed\u30b0\uff08Web\u5236\u4f5c\u4f1a\u793e\uff09<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">\u4eca\u5f8c\u306e\u5c55\u958b<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>SNS\u3068\u306e\u9023\u643a\u5f37\u5316\u306b\u3088\u308a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u8a98\u5c0e\u52d5\u7dda\u304c\u3088\u308a\u91cd\u8981\u306b<\/li>\n<li>M&#038;A\u306b\u3088\u308b\u30e1\u30c7\u30a3\u30a2\u8cb7\u53ce\u3067\u65e2\u5b58\u30a2\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u304c\u5897\u52a0<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>\u30e9\u30d9\u30eb<\/th>\n<th>\u5024<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8d77\u6e90<\/td>\n<td>2000\u5e74\u4ee3\u521d\u982d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/td>\n<\/tr>\n<tr>\n<td>\u4ee3\u8868\u7684\u306a\u4f01\u696d<\/td>\n<td>\u30ea\u30af\u30eb\u30fc\u30c8\u3001\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001\u30e9\u30a4\u30d5\u30cd\u30c3\u30c8\u751f\u547d<\/td>\n<\/tr>\n<tr>\n<td>\u52b9\u679c\u306e\u4e00\u4f8b<\/td>\n<td>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u5168\u4f53\u306e30%\u3092\u5360\u3081\u308b\u4e8b\u4f8b\u3042\u308a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5b9a\u7fa9<\/h3>\n<p>\u4f01\u696d\u304c\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u3059\u3002\u76f4\u8a33\u3059\u308b\u3068\u300c\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001<a href=\"https:\/\/hubspot.100inc.co.jp\/what-is-owned-media\" target=\"_blank\" rel=\"noopener nofollow\">HubSpot Japan\u30d1\u30fc\u30c8\u30ca\u30fc\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u5927\u624b\uff09<\/a>\u306f\u300c\u4f01\u696d\u304c\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u5168\u822c\u300d\u3068\u5b9a\u7fa9\u3059\u308b\u3002\u5e83\u7fa9\u306b\u306f\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3001SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3082\u542b\u307e\u308c\u308b\u3002\u4e00\u65b9\u3001<a href=\"https:\/\/seminars.jp\/media\/415\" target=\"_blank\" rel=\"noopener nofollow\">\u30bb\u30df\u30ca\u30fc\u30ba\uff08\u30a4<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3046\u8a00\u8449\u3092\u8033\u306b\u3057\u305f\u3053\u3068\u306f\u3042\u3063\u3066\u3082\u3001SNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u304c\u66d6\u6627\u306a\u307e\u307e\u904b\u7528\u3092\u59cb\u3081\u3066\u3057\u307e\u3063\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u5b9a\u7fa9\uff082023\u5e74\u6642\u70b9\uff09\u3092\u660e\u78ba\u306b\u3057\u3001SNS\u3084\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3001\u305d\u3057\u3066M&#038;A\u306b\u3088\u308b\u5f37\u5316\u4e8b\u4f8b\u307e\u3067\u3092\u6574\u7406\u3057\u3066\u7d39\u4ecb\u3059\u308b\u3002 \u5b9a\u7fa9: \u4f01\u696d\u304c\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2 &middot; \u4e3b\u306a\u5f62\u5f0f: Web\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u30e1\u30eb\u30de\u30ac\u3001SNS\u30a2\u30ab\u30a6\u30f3\u30c8 &middot; \u30e1\u30ea\u30c3\u30c8: \u9577\u671f\u7684\u306a\u96c6\u5ba2\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30b3\u30b9\u30c8\u52b9\u7387 &middot; \u30c7\u30e1\u30ea\u30c3\u30c8: \u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u624b\u9593\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b \u30af\u30a4\u30c3\u30af\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8 1\u78ba\u8a8d\u3055\u308c\u305f\u4e8b\u5b9f \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u81ea\u793e\u3067\u6240\u6709\u30fb\u904b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u5168\u822c\u3092\u6307\u3059\uff08HubSpot Japan\u30d1\u30fc\u30c8\u30ca\u30fc\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u5927\u624b\uff09\uff09 \u5e83\u7fa9\u306b\u306f\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u30fbSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30e1\u30eb\u30de\u30ac\u306a\u3069\u304c\u542b\u307e\u308c\u308b\uff08\u540c\u4e0a\uff09 \u72ed\u7fa9\u3067\u306f\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308bWeb\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u6307\u3059\uff08\u30bb\u30df\u30ca\u30fc\u30ba\uff08\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\uff09 2\u4e0d\u660e\u70b9 \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eROI\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u7d71\u4e00\u7684\u306a\u65b9\u6cd5\u306f\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u3044 \u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u610f\u5473\u306a\u3044\u300d\u3068\u3044\u3046\u6279\u5224\u306e\u6839\u62e0\u3068\u306a\u308b\u5b9f\u8a3c\u30c7\u30fc\u30bf\u306f\u9650\u5b9a\u7684 3\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u30b7\u30b0\u30ca\u30eb &#8230; <a title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u610f\u5473\u3084SNS\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/ja\/blog\/%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2\/\" aria-label=\"Read more about \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\u610f\u5473\u3084SNS\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306e\u9055\u3044\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\">Read 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