{"id":23164,"date":"2026-06-26T01:59:51","date_gmt":"2026-06-25T23:59:51","guid":{"rendered":"https:\/\/moodymedia.io\/4p%e3%81%a8%e3%81%af-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%af-%e3%83%9f%e3%83%83%e3%82%af%e3%82%b9%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3\/"},"modified":"2026-06-26T02:00:01","modified_gmt":"2026-06-26T00:00:01","slug":"4p%e3%81%a8%e3%81%af-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%af-%e3%83%9f%e3%83%83%e3%82%af%e3%82%b9%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/ja\/blog\/4p%e3%81%a8%e3%81%af-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%af-%e3%83%9f%e3%83%83%e3%82%af%e3%82%b9%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3\/","title":{"rendered":"4P\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u5177\u4f53\u4f8b\u30fb3C\u30fb4C\u3068\u306e\u9055\u3044\u3011"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u805e\u3044\u3066\u3001\u982d\u306e\u4e2d\u3067\u300cProduct\u300d\u300cPrice\u300d\u300cPlace\u300d\u300cPromotion\u300d\u306e4\u3064\u306e\u5358\u8a9e\u304c\u6d6e\u304b\u3093\u3060\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u6709\u540d\u306a4P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f1960\u5e74\u306b\u5b66\u8005E. \u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u304c\u4f53\u7cfb\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u6642\u4ee3\u3068\u3068\u3082\u306b\u9867\u5ba2\u8996\u70b9\u306e4C\u3084\u74b0\u5883\u5206\u6790\u306e3C\u306a\u3069\u88dc\u5b8c\u7684\u306a\u8003\u3048\u65b9\u3082\u751f\u307e\u308c\u3066\u304a\u308a\u3001\u672c\u8a18\u4e8b\u3067\u306f4P\u306e\u57fa\u790e\u304b\u30893C\u30fb4C\u30fbSWOT\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u307e\u3067\u3092\u6574\u7406\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u7d10\u89e3\u304d\u307e\u3059\u3002<\/p>\n<p class=\"n24-stats-line\">\n  <strong>4P\u306e\u63d0\u5531\u8005:<\/strong> E. Jerome McCarthy\uff081960\u5e74\uff09 &middot;<br \/>\n  <strong>4P\u306e\u8981\u7d20\u6570:<\/strong> 4\uff08Product, Price, Place, Promotion\uff09 &middot;<br \/>\n  <strong>4C\u306e\u63d0\u5531\u8005:<\/strong> Robert Lauterborn\uff081990\u5e74\uff09 &middot;<br \/>\n  <strong>3C\u5206\u6790\u306e\u63d0\u5531\u8005:<\/strong> \u5927\u524d\u7814\u4e00\uff081982\u5e74\uff09 &middot;<br \/>\n  <strong>SWOT\u5206\u6790\u306e\u8d77\u6e90:<\/strong> Albert Humphrey\uff081960\u5e74\u4ee3\uff09\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">\u30af\u30a4\u30c3\u30af\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">\u78ba\u5b9a\u3057\u3066\u3044\u308b\u4e8b\u5b9f<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>4P\u306f1960\u5e74\u306bE. Jerome McCarthy\u304c\u300eBasic Marketing: A Managerial Approach\u300f\u3067\u4f53\u7cfb\u5316\uff08<a href=\"https:\/\/en.wikipedia.org\/wiki\/E._Jerome_McCarthy\" target=\"_blank\" rel=\"noopener nofollow\">Wikipedia\uff08\u767e\u79d1\u4e8b\u5178\uff09<\/a>\uff09<\/li>\n<li>4C\u306f1990\u5e74\u4ee3\u521d\u982d\u306bRobert Lauterborn\u304c\u63d0\u5531\uff08<a href=\"https:\/\/www.yoko-so.co.jp\/staff_column\/marketing-strategy-4p-4c\/\" target=\"_blank\" rel=\"noopener nofollow\">\u7a0e\u7406\u58eb\u6cd5\u4eba\u6a2a\u6d5c\u7dcf\u5408\u4e8b\u52d9\u6240\u30b3\u30e9\u30e0\uff08\u5c02\u9580\u4e8b\u52d9\u6240\uff09<\/a>\uff09<\/li>\n<li>3C\u5206\u6790\u306f\u5927\u524d\u7814\u4e00\u304c1982\u5e74\u306e\u8457\u66f8\u3067\u5e83\u3081\u305f\uff08<a href=\"https:\/\/getlucidity.com\/strategy-resources\/guide-to-ohmaes-3cs-model\/\" target=\"_blank\" rel=\"noopener nofollow\">Lucidity\uff08\u6226\u7565\u30ea\u30bd\u30fc\u30b9\u30b5\u30a4\u30c8\uff09<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">\u4e0d\u660e\u77ad\u306a\u70b9<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>SWOT\u5206\u6790\u306e\u6b63\u78ba\u306a\u63d0\u5531\u5e74\u306f\u8907\u6570\u8aac\u3042\u308a\uff081960\u5e74\u4ee3\uff5e1970\u5e74\u4ee3\uff09\uff08<a href=\"https:\/\/www.cross-m.co.jp\/column\/marketing\/mkc20250328\" target=\"_blank\" rel=\"noopener nofollow\">\u30af\u30ed\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u516c\u5f0f\u30b3\u30e9\u30e0\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u4f1a\u793e\uff09<\/a>\uff09<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u3044\u3046\u7528\u8a9e\u306e\u521d\u51fa\u306f1953\u5e74\u306eNeil Borden\u8b1b\u6f14\u3068\u3055\u308c\u308b\u304c\u3001\u8a73\u7d30\u306a\u8a18\u9332\u304c\u9650\u5b9a\u7684\uff08<a href=\"https:\/\/reiro.co.jp\/blog\/marketing-mix-4p\/\" target=\"_blank\" rel=\"noopener nofollow\">\u7a0e\u7406\u58eb\u6cd5\u4eba\u30ec\u30c7\u30a3\u30f3\u30b0\uff08\u5c02\u9580\u4e8b\u52d9\u6240\uff09<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u30b7\u30b0\u30ca\u30eb<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>1953\u5e74\uff1aNeil Borden\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u306e\u6982\u5ff5\u3092\u793a\u5506\uff08<a href=\"https:\/\/reiro.co.jp\/blog\/marketing-mix-4p\/\" target=\"_blank\" rel=\"noopener nofollow\">\u7a0e\u7406\u58eb\u6cd5\u4eba\u30ec\u30c7\u30a3\u30f3\u30b0\uff08\u5c02\u9580\u4e8b\u52d9\u6240\uff09<\/a>\uff09<\/li>\n<li>1960\u5e74\uff1aMcCarthy\u304c4P\u3092\u4f53\u7cfb\u5316\uff08<a href=\"https:\/\/en.wikipedia.org\/wiki\/E._Jerome_McCarthy\" target=\"_blank\" rel=\"noopener nofollow\">Wikipedia\uff08\u767e\u79d1\u4e8b\u5178\uff09<\/a>\uff09<\/li>\n<li>1982\u5e74\uff1a\u5927\u524d\u7814\u4e00\u304c3C\u5206\u6790\u3092\u7d39\u4ecb\uff08<a href=\"https:\/\/getlucidity.com\/strategy-resources\/guide-to-ohmaes-3cs-model\/\" target=\"_blank\" rel=\"noopener nofollow\">Lucidity\uff08\u6226\u7565\u30ea\u30bd\u30fc\u30b9\u30b5\u30a4\u30c8\uff09<\/a>\uff09<\/li>\n<li>1990\u5e74\uff1aLauterborn\u304c4C\u3092\u63d0\u5531\uff08<a href=\"https:\/\/www.yoko-so.co.jp\/staff_column\/marketing-strategy-4p-4c\/\" target=\"_blank\" rel=\"noopener nofollow\">\u7a0e\u7406\u58eb\u6cd5\u4eba\u6a2a\u6d5c\u7dcf\u5408\u4e8b\u52d9\u6240\u30b3\u30e9\u30e0\uff08\u5c02\u9580\u4e8b\u52d9\u6240\uff09<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">\u6b21\u306b\u898b\u308b\u3079\u304d\u3082\u306e<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6642\u4ee3\u306b\u304a\u3051\u308b4P\u306e\u9069\u7528\u9650\u754c\u30684C\u30fb7P\u306b\u3088\u308b\u88dc\u5b8c\u306e\u5177\u4f53\u4e8b\u4f8b<\/li>\n<li>BtoB\u696d\u754c\u306b\u304a\u3051\u308b4P\u30684C\u306e\u4f7f\u3044\u5206\u3051\u306e\u9032\u5c55<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<h2 id=\"h2-what-is-4p\" class=\"wp-block-heading\">4P\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>4P\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u306e\u6838\u5fc3\u3067\u3059\u3002\u4f01\u696d\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u53ef\u80fd\u306a4\u3064\u306e\u8981\u7d20<strong>Product\uff08\u88fd\u54c1\uff09<\/strong>\u3001<strong>Price\uff08\u4fa1\u683c\uff09<\/strong>\u3001<strong>Place\uff08\u6d41\u901a\uff09<\/strong>\u3001<strong>Promotion\uff08\u8ca9\u4fc3\uff09<\/strong>\u3067\u69cb\u6210\u3055\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5411\u3051\u305f\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\uff08<a href=\"https:\/\/www.salesforce.com\/jp\/blog\/jp-marketing-mix\/\" target=\"_blank\" rel=\"noopener nofollow\">Salesforce Japan\u516c\u5f0f\u30d6\u30ed\u30b0\uff08CRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4f01\u696d\uff09<\/a>\uff09\u3002<\/p>\n<p>\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u8d77\u6e90\u306f\u30011953\u5e74\u306b\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30b9\u30af\u30fc\u30eb\u306e\u30cb\u30fc\u30eb\u30fb\u30dc\u30fc\u30c7\u30f3\u304c\u8b1b\u6f14\u3067\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u3044\u3046\u6982\u5ff5\u3092\u63d0\u8d77\u3057\u305f\u3053\u3068\u306b\u3055\u304b\u306e\u307c\u308a\u307e\u3059\u3002\u305d\u306e\u5f8c\u30011960\u5e74\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u8005E. \u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u304c\u8457\u66f8\u300eBasic Marketing: A Managerial Approach\u300f\u30674P\u30e2\u30c7\u30eb\u3068\u3057\u3066\u4f53\u7cfb\u5316\u3057\u3001\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6559\u80b2\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>4P\u306f\u4f01\u696d\u8996\u70b9\u306b\u7acb\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u88fd\u54c1\u306e\u4ed5\u69d8\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306a\u3069\u3001\u4f01\u696d\u304c\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u5909\u6570\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\uff08<a href=\"https:\/\/bow-now.jp\/media\/column\/marketingmix\/\" target=\"_blank\" rel=\"noopener nofollow\">BowNow\u30b3\u30e9\u30e0\uff08MA\u30c4\u30fc\u30eb\u63d0\u4f9b\u4f01\u696d\uff09<\/a>\uff09\u3002\u3053\u306e\u305f\u3081\u300c\u3069\u306e\u5e02\u5834\u3067\u6226\u3046\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u72d9\u3063\u305f\u5e02\u5834\u3067\u3069\u3046\u6226\u3046\u304b\u300d\u3068\u3044\u3046\u6226\u8853\u8a2d\u8a08\u306b\u5411\u3044\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.lycbiz.com\/jp\/column\/ly-ads\/marketing\/what-is-4p\/\" target=\"_blank\" rel=\"noopener nofollow\">LYCBiz\u30b3\u30e9\u30e0\uff08\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u4f01\u696d\uff09<\/a>\uff09\u3002<\/p>\n<p>\u65e5\u672c\u4f01\u696d\u306e\u5b9f\u52d9\u3067\u306f\u30014P\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u304b\u3089\u4fa1\u683c\u6226\u7565\u3001\u30c1\u30e3\u30cd\u30eb\u8a2d\u8a08\u3001\u8ca9\u4fc3\u8a08\u753b\u307e\u3067\u3001\u5e45\u5e83\u3044\u5834\u9762\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.cross-m.co.jp\/column\/marketing\/mkc20250328\" target=\"_blank\" rel=\"noopener nofollow\">\u30af\u30ed\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u516c\u5f0f\u30b3\u30e9\u30e0\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u4f1a\u793e\uff09<\/a>\uff09\u3002\u305d\u306e\u6c4e\u7528\u6027\u306e\u9ad8\u3055\u304c\u3001\u534a\u4e16\u7d00\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u652f\u6301\u3055\u308c\u7d9a\u3051\u308b\u7406\u7531\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"h3-4p-history\" class=\"wp-block-heading\">4P\u306e\u6b74\u53f2\u3068\u80cc\u666f<\/h3>\n<ul>\n<li>1953\u5e74\uff1aNeil Borden\u304c\u30cf\u30fc\u30d0\u30fc\u30c9\u306e\u8b1b\u6f14\u3067\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u306e\u7528\u8a9e\u3092\u4f7f\u7528<\/li>\n<li>1960\u5e74\uff1aMcCarthy\u304c\u8457\u66f8\u30674P\u3092\u4f53\u7cfb\u5316<\/li>\n<li>\u305d\u306e\u5f8c\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u5411\u3051\u306bPeople, Process, Physical evidence\u3092\u52a0\u3048\u305f7P\u30e2\u30c7\u30eb\u3082\u767b\u5834\uff08<a href=\"https:\/\/www.ida-web.com\/rederisejapan\/remedia\/3c\/\" target=\"_blank\" rel=\"noopener nofollow\">ReDeRiSe JAPAN\uff08IDA\uff09\uff08WEB\u5236\u4f5c\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\uff09<\/a>\uff09<\/li>\n<\/ul>\n<h3 id=\"h3-4p-elements-overview\" class=\"wp-block-heading\">4P\u306e4\u3064\u306e\u8981\u7d20\u306e\u6982\u8981<\/h3>\n<p>4P\u306e\u5404\u8981\u7d20\u306f\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b\u969b\u306e\u57fa\u672c\u7684\u306a\u6c7a\u5b9a\u9818\u57df\u3092\u6574\u7406\u3057\u3066\u3044\u308b\u3002<\/p>\n<table class=\"n24-table\">\n<caption>4\u3064\u306e\u8981\u7d20\u3068\u305d\u306e\u7126\u70b9\uff1a\u4f01\u696d\u304c\u6c7a\u3081\u308b\u9805\u76ee\u3068\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u306e\u5bfe\u5fdc\u95a2\u4fc2\u304c\u3001\u5f8c\u306b4C\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3078\u3068\u767a\u5c55\u3059\u308b\u571f\u53f0\u3068\u306a\u3063\u305f\u3002<\/caption>\n<thead>\n<tr>\n<th>\u8981\u7d20<\/th>\n<th>\u610f\u5473<\/th>\n<th>\u4f01\u696d\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3053\u3068<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Product<\/strong><\/td>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u6a5f\u80fd\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n<tr>\n<td><strong>Price<\/strong><\/td>\n<td>\u4fa1\u683c<\/td>\n<td>\u4fa1\u683c\u8a2d\u5b9a\u3001\u5272\u5f15\u3001\u652f\u6255\u6761\u4ef6\u3001\u4fa1\u683c\u6226\u7565<\/td>\n<\/tr>\n<tr>\n<td><strong>Place<\/strong><\/td>\n<td>\u6d41\u901a\u30fb\u30c1\u30e3\u30cd\u30eb<\/td>\n<td>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u7269\u6d41\u3001\u5728\u5eab\u7ba1\u7406\u3001\u7acb\u5730<\/td>\n<\/tr>\n<tr>\n<td><strong>Promotion<\/strong><\/td>\n<td>\u8ca9\u58f2\u4fc3\u9032<\/td>\n<td>\u5e83\u544a\u3001PR\u3001\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001SNS\u904b\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e4\u8981\u7d20\u306f\u72ec\u7acb\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u76f8\u4e92\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u5408\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\uff08Product\uff09\u306f\u9ad8\u4fa1\u683c\uff08Price\uff09\u3068\u9650\u5b9a\u30c1\u30e3\u30cd\u30eb\uff08Place\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u5e83\u544a\u6226\u7565\uff08Promotion\uff09\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u308b\u2015\u2015\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u5168\u4f53\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">\u306a\u305c\u91cd\u8981\u304b<\/div>\n<p class=\"n24-p\">4P\u306e\u771f\u4fa1\u306f\u300c\u90e8\u5206\u6700\u9069\u300d\u3067\u306f\u306a\u304f\u300c\u5168\u4f53\u6700\u9069\u300d\u306b\u3042\u308b\u3002\u4e00\u8981\u7d20\u3060\u3051\u3092\u5909\u66f4\u3057\u3066\u3082\u3001\u4ed6\u306e\u8981\u7d20\u304c\u8ffd\u3044\u3064\u3044\u3066\u3044\u306a\u3051\u308c\u3070\u52b9\u679c\u306f\u534a\u6e1b\u3059\u308b\u3002\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u304c1960\u5e74\u306b\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f53\u7cfb\u5316\u3057\u305f\u610f\u56f3\u3082\u3001\u307e\u3055\u306b\u3053\u306e\u76f8\u4e92\u4f9d\u5b58\u95a2\u4fc2\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u306b\u3042\u3063\u305f\u3002<\/p>\n<\/div>\n<h2 id=\"h2-4p-place-meaning\" class=\"wp-block-heading\">4P\u306eplace\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\u3067\u3059\u304b\uff1f<\/h2>\n<p>4P\u306e\u300cPlace\u300d\u306f\u3001\u5358\u306a\u308b\u7acb\u5730\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u3092\u5c4a\u3051\u308b\u305f\u3081\u306e\u7d4c\u8def\u5168\u4f53\u3092\u6307\u3057\u307e\u3059\u3002\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u7269\u6d41\u3001\u5728\u5eab\u7ba1\u7406\u3001\u3055\u3089\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8ca9\u58f2\u62e0\u70b9\u307e\u3067\u3092\u542b\u3080\u6982\u5ff5\u3067\u3059\u3002\u4fa1\u683c\u6226\u7565\u3084\u88fd\u54c1\u7279\u6027\u3068\u5bc6\u63a5\u306b\u95a2\u4fc2\u3059\u308b\u305f\u3081\u3001\u4f01\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5224\u65ad\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"h3-product-definition\" class=\"wp-block-heading\">Product\uff08\u88fd\u54c1\uff09\u306e\u5b9a\u7fa9<\/h3>\n<ul>\n<li>\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u6709\u5f62\u30fb\u7121\u5f62\u306e\u4fa1\u5024<\/li>\n<li>\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u6a5f\u80fd\u3001\u4fdd\u8a3c\u306a\u3069\u304c\u542b\u307e\u308c\u308b<\/li>\n<li>\u88fd\u54c1\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u88fd\u54c1\u304c\u3082\u305f\u3089\u3059\u4f53\u9a13\u3082\u5bfe\u8c61<\/li>\n<\/ul>\n<h3 id=\"h3-price-definition\" class=\"wp-block-heading\">Price\uff08\u4fa1\u683c\uff09\u306e\u5b9a\u7fa9<\/h3>\n<ul>\n<li>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u3001\u305d\u308c\u304c\u4f1d\u3048\u308b\u4fa1\u5024<\/li>\n<li>\u5272\u5f15\u3001\u652f\u6255\u6761\u4ef6\u3001\u4fa1\u683c\u6226\u7565\uff08\u9ad8\u7d1a\u8def\u7ddavs\u4f4e\u4fa1\u683c\u8def\u7dda\uff09<\/li>\n<li>\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u76f4\u7d50\u3059\u308b\u8981\u7d20<\/li>\n<\/ul>\n<h3 id=\"h3-place-definition\" class=\"wp-block-heading\">Place\uff08\u6d41\u901a\uff09\u306e\u5b9a\u7fa9<\/h3>\n<ul>\n<li>\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u7d4c\u8def\u5168\u4f53\uff08\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u7269\u6d41\u3001\u5728\u5eab\u7ba1\u7406\uff09<\/li>\n<li>\u5e97\u8217\u7acb\u5730\u3001EC\u30b5\u30a4\u30c8\u3001\u5378\u58f2\u696d\u8005\u306a\u3069\u304c\u8a72\u5f53<\/li>\n<li>\u8fd1\u5e74\u306fD2C\uff08\u30e1\u30fc\u30ab\u30fc\u76f4\u8ca9\uff09\u306e\u5897\u52a0\u306b\u3088\u308a\u3001Place\u306e\u9078\u629e\u80a2\u304c\u62e1\u5927<\/li>\n<\/ul>\n<h3 id=\"h3-promotion-definition\" class=\"wp-block-heading\">Promotion\uff08\u8ca9\u4fc3\uff09\u306e\u5b9a\u7fa9<\/h3>\n<ul>\n<li>\u88fd\u54c1\u306e\u5b58\u5728\u3068\u4fa1\u5024\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u4f1d\u3048\u308b\u6d3b\u52d5\u5168\u822c<\/li>\n<li>\u5e83\u544a\u3001PR\u3001\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001SNS\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a8d\u77e5\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u624b\u6cd5\u3092\u9078\u629e<\/li>\n<\/ul>\n<p>4P\u306e\u5404\u8981\u7d20\u306f\u72ec\u7acb\u3057\u3066\u5b58\u5728\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6709\u6a5f\u7684\u306b\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u9ad8\u7d1a\u30b9\u30ad\u30f3\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9ad8\u54c1\u8cea\u306a\u6210\u5206\uff08Product\uff09\u306b\u5bfe\u3057\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\uff08Price\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u767e\u8ca8\u5e97\u3084\u76f4\u55b6\u5e97\u306e\u307f\u3067\u8ca9\u58f2\uff08Place\uff09\u3057\u3001\u96d1\u8a8c\u5e83\u544a\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\uff08Promotion\uff09\u3092\u5c55\u958b\u3059\u308b\u2015\u2015\u3053\u306e\u4e00\u8cab\u6027\u3053\u305d\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u308b\u8981\u56e0\u3067\u3059\u3002\u9006\u306b\u3001\u540c\u3058\u88fd\u54c1\u3067\u3082\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30b9\u30c8\u30a2\u3067\u8ca9\u58f2\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\u640d\u306a\u308f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong>\u5404\u8981\u7d20\u306f\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306e\u95a2\u4fc2\u306b\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001\u5168\u4f53\u3068\u3057\u3066\u4e00\u8cab\u6027\u306e\u3042\u308b\u30df\u30c3\u30af\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"h2-4p-vs-4c\" class=\"wp-block-heading\">4P\u30684C\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\u3067\u3059\u304b\uff1f<\/h2>\n<p>4P\u304c\u4f01\u696d\u8996\u70b9\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u30014C\u306f\u305d\u308c\u3092\u9867\u5ba2\u8996\u70b9\u306b\u7f6e\u304d\u63db\u3048\u305f\u3082\u306e\u3067\u3059\u30021990\u5e74\u4ee3\u521d\u982d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b66\u8005\u30ed\u30d0\u30fc\u30c8\u30fbF\u30fb\u30e9\u30a6\u30bf\u30fc\u30dc\u30fc\u30f3\u304c\u63d0\u5531\u3057\u305f\u3053\u306e\u6982\u5ff5\u306f\u3001\u4f01\u696d\u304c\u6c7a\u3081\u308b4P\u3092\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b4C\u306b\u7ffb\u8a33\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.willgate.co.jp\/promonista\/4c-framework\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30a6\u30a3\u30eb\u30b2\u30fc\u30c8 Promonista\uff08WEB\u96c6\u5ba2\u652f\u63f4\u4f01\u696d\uff09<\/a>\uff09\u3002<\/p>\n<h3 id=\"h3-4c-elements\" class=\"wp-block-heading\">4C\u306e\u5404\u8981\u7d20<\/h3>\n<p>4P\u306e\u300c\u4f01\u696d\u306e\u6c7a\u5b9a\u9805\u76ee\u300d\u30924C\u306e\u300c\u9867\u5ba2\u306e\u77e5\u899a\u4fa1\u5024\u300d\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u8ee2\u63db\u304c\u660e\u78ba\u306b\u306a\u308b\u3002<\/p>\n<table class=\"n24-table\">\n<caption>\u4e00\u898b\u3059\u308b\u3068\u5358\u306a\u308b\u8a00\u3044\u63db\u3048\u306b\u898b\u3048\u308b\u304c\u3001\u3053\u306e\u5bfe\u5fdc\u95a2\u4fc2\u3053\u305d\u304c\u300c\u58f2\u308a\u624b\u8ad6\u7406\u304b\u3089\u8cb7\u3044\u624b\u8ad6\u7406\u3078\u306e\u8ee2\u63db\u70b9\u300d\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/caption>\n<thead>\n<tr>\n<th>4P\uff08\u4f01\u696d\u8996\u70b9\uff09<\/th>\n<th>4C\uff08\u9867\u5ba2\u8996\u70b9\uff09<\/th>\n<th>4C\u306e\u610f\u5473<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Product<\/td>\n<td><strong>Customer Value<\/strong><\/td>\n<td>\u9867\u5ba2\u304c\u611f\u3058\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u5168\u4f53\uff08\u6a5f\u80fd\u7684\u4fa1\u5024\u30fb\u60c5\u7dd2\u7684\u4fa1\u5024\u30fb\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\uff09\uff08<a href=\"https:\/\/blog.bizboost.co.jp\/marketing-four-c\" target=\"_blank\" rel=\"noopener nofollow\">BizBooster\u30b3\u30e9\u30e0\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u4f01\u696d\uff09<\/a>\uff09<\/td>\n<\/tr>\n<tr>\n<td>Price<\/td>\n<td><strong>Cost<\/strong><\/td>\n<td>\u8cfc\u5165\u4fa1\u683c\u306b\u52a0\u3048\u3001\u6642\u9593\u30fb\u624b\u9593\u30fb\u5fc3\u7406\u7684\u8ca0\u62c5\u30fb\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u8cbb\u7528\u3092\u542b\u3080\u9867\u5ba2\u306e\u7dcf\u30b3\u30b9\u30c8<\/td>\n<\/tr>\n<tr>\n<td>Place<\/td>\n<td><strong>Convenience<\/strong><\/td>\n<td>\u5e97\u8217\u7acb\u5730\u3001\u914d\u9001\u3001\u6c7a\u6e08\u65b9\u6cd5\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u306e\u3057\u3084\u3059\u3055\uff08<a href=\"https:\/\/bruceclay.jpn.com\/column\/4c-analysic\/\" target=\"_blank\" rel=\"noopener nofollow\">Bruce Clay Japan\u30b3\u30e9\u30e0\uff08SEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\uff09<\/a>\uff09<\/td>\n<\/tr>\n<tr>\n<td>Promotion<\/td>\n<td><strong>Communication<\/strong><\/td>\n<td>\u4e00\u65b9\u5411\u7684\u306a\u5e83\u544a\u3067\u306f\u306a\u304f\u3001SNS\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u53cc\u65b9\u5411\u306e\u3084\u308a\u53d6\u308a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u65e5\u672c\u4f01\u696d\u306e\u89e3\u8aac\u3067\u306f\u300c4P\u306f\u58f2\u308a\u624b\u8996\u70b9\u30014C\u306f\u8cb7\u3044\u624b\u8996\u70b9\u300d\u3068\u3044\u3046\u5bfe\u6bd4\u304c\u7e70\u308a\u8fd4\u3057\u8aac\u660e\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u4e2d\u5fc3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u30674C\u304c\u7d39\u4ecb\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u30014C\u3092\u5358\u306a\u308b4P\u306e\u8a00\u3044\u63db\u3048\u3068\u6349\u3048\u308b\u306e\u306f\u65e9\u8a08\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5143\u3005\u30e9\u30a6\u30bf\u30fc\u30dc\u30fc\u30f3\u306f\u30014P\u304c\u88fd\u9020\u696d\u4e2d\u5fc3\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6642\u4ee3\u306b\u6574\u5099\u3055\u308c\u305f\u3053\u3068\u3092\u6279\u5224\u7684\u306b\u518d\u5b9a\u7fa9\u3059\u308b\u610f\u56f3\u3092\u6301\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u3064\u307e\u308a4C\u306f\u5206\u6790\u624b\u6cd5\u3068\u3044\u3046\u3088\u308a\u3001\u8996\u70b9\u306e\u5207\u308a\u66ff\u3048\u305d\u306e\u3082\u306e\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3 id=\"h3-4p-4c-mapping\" class=\"wp-block-heading\">4P\u30684C\u306e\u5bfe\u5fdc\u95a2\u4fc2\u3068\u9055\u3044<\/h3>\n<ul>\n<li><strong>Product \u2192 Customer Value\uff1a<\/strong>\u88fd\u54c1\u6a5f\u80fd\u3060\u3051\u3067\u306a\u304f\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\u5168\u4f53\u3092\u8003\u3048\u308b<\/li>\n<li><strong>Price \u2192 Cost\uff1a<\/strong>\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u9867\u5ba2\u306e\u7dcf\u8ca0\u62c5\uff08\u6642\u9593\u30fb\u5fc3\u7406\u7684\u30b3\u30b9\u30c8\uff09\u3092\u8003\u616e<\/li>\n<li><strong>Place \u2192 Convenience\uff1a<\/strong>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u5229\u4fbf\u6027\u3092\u9867\u5ba2\u76ee\u7dda\u3067\u8a55\u4fa1<\/li>\n<li><strong>Promotion \u2192 Communication\uff1a<\/strong>\u53cc\u65b9\u5411\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u95a2\u4fc2\u69cb\u7bc9<\/li>\n<\/ul>\n<p><strong>\u5b9f\u8df5\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong>\u65e5\u672c\u306e\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u89e3\u8aac\u3067\u306f\u3001\u300c\u6700\u521d\u304b\u30894C\u3060\u3051\u3092\u8003\u3048\u308b\u3068\u793e\u5185\u3067\u4fa1\u683c\u30fb\u539f\u4fa1\u30fb\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u306e\u8b70\u8ad6\u304c\u6574\u7406\u3055\u308c\u306b\u304f\u3044\u306e\u3067\u3001\u307e\u305a4P\u3067\u6574\u7406\u3057\u3066\u304b\u30894C\u306b\u5909\u63db\u3059\u308b\u300d\u3068\u3044\u3046\u624b\u9806\u304c\u63a8\u5968\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308c\u3070\u3001\u4f01\u696d\u306e\u5185\u90e8\u8abf\u6574\u3068\u9867\u5ba2\u8996\u70b9\u306e\u4e21\u7acb\u304c\u56f3\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5<\/div>\n<p class=\"n24-p\">4P\u3092\u5148\u306b\u4f7f\u3046\u4f01\u696d\u306f\u3001\u3064\u3044\u81ea\u793e\u90fd\u5408\u306e\u88fd\u54c1\u8a2d\u8a08\u3084\u4fa1\u683c\u8a2d\u5b9a\u306b\u504f\u308a\u304c\u3061\u3060\u30024C\u3092\u5f8c\u304b\u3089\u304b\u3076\u305b\u308b\u3060\u3051\u3067\u306f\u300c\u9867\u5ba2\u8996\u70b9\u306e\u53d6\u308a\u5165\u308c\u300d\u3068\u3057\u3066\u306f\u4e0d\u5341\u5206\u3067\u3001\u3080\u3057\u308d4C\u3092\u5148\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u304b\u30894P\u306b\u843d\u3068\u3057\u8fbc\u3080\u9806\u5e8f\u306e\u65b9\u304c\u3001\u771f\u306e\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306b\u8fd1\u3065\u3051\u308b\u3068\u3044\u3046\u6307\u6458\u3082\u3042\u308b\u3002<\/p>\n<\/div>\n<h2 id=\"h2-3c-vs-4p\" class=\"wp-block-heading\">3C\u30684P\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<p>3C\u30684P\u3092\u540c\u3058\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3068\u3072\u3068\u304f\u304f\u308a\u306b\u3059\u308b\u3068\u6df7\u4e71\u3057\u307e\u3059\u3002\u4e21\u8005\u306f\u5f79\u5272\u304c\u6839\u672c\u7684\u306b\u7570\u306a\u308a\u307e\u3059\u30023C\u306f\u5e02\u5834\u3092\u300c\u5206\u6790\u3059\u308b\u300d\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u30014P\u306f\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u300c\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u300d\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3064\u307e\u308a\u30013C\u3067\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3066\u304b\u3089\u30014P\u3067\u884c\u52d5\u8a08\u753b\u3092\u7acb\u3066\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3 id=\"h3-3c-elements\" class=\"wp-block-heading\">3C\u5206\u6790\u306e\u8981\u7d20<\/h3>\n<ul>\n<li><strong>Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\uff1a<\/strong>\u5e02\u5834\u898f\u6a21\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u30c8\u30ec\u30f3\u30c9<\/li>\n<li><strong>Competitor\uff08\u7af6\u5408\uff09\uff1a<\/strong>\u7af6\u5408\u306e\u6226\u7565\u3001\u30b7\u30a7\u30a2\u3001\u5f37\u307f\u30fb\u5f31\u307f\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8<\/li>\n<li><strong>Company\uff08\u81ea\u793e\uff09\uff1a<\/strong>\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3001\u6280\u8853\u529b\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u7d44\u7e54\u80fd\u529b<\/li>\n<\/ul>\n<p>3C\u5206\u6790\u306f\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u5927\u524d\u7814\u4e00\u304c1982\u5e74\u306e\u8457\u66f8\u300eThe Mind of the Strategist\uff08\u4f01\u696d\u53c2\u8b00\uff09\u300f\u3067\u7d39\u4ecb\u3057\u305f\u3053\u3068\u3067\u5e83\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u304b\u3089\u666e\u53ca\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u4e8b\u696d\u6226\u7565\u5168\u822c\u306b\u3082\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"h3-3c-4p-relationship\" class=\"wp-block-heading\">3C\u30684P\u306e\u95a2\u4fc2\u6027<\/h3>\n<p>\u4e21\u8005\u306e\u95a2\u4fc2\u3092\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001<strong>3C\u304c\u300c\u5730\u56f3\u3092\u63cf\u304f\u300d\u30d5\u30a7\u30fc\u30ba\u306a\u3089\u30014P\u306f\u300c\u30eb\u30fc\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u300d\u30d5\u30a7\u30fc\u30ba<\/strong>\u3067\u3059\u30023C\u5206\u6790\u3067\u5e02\u5834\u306e\u69cb\u9020\u3084\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u4e0a\u30674P\u3092\u4f7f\u3063\u3066\u5177\u4f53\u7684\u306a\u88fd\u54c1\u6226\u7565\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u30c1\u30e3\u30cd\u30eb\u9078\u629e\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u8a08\u753b\u3092\u7d44\u307f\u7acb\u3066\u307e\u3059\u3002<\/p>\n<h3 id=\"h3-3c-4p-swot-order\" class=\"wp-block-heading\">3C\u30014P\u3001SWOT\u306e\u9806\u756a<\/h3>\n<p>\u65e5\u672c\u4f01\u696d\u5411\u3051\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u89e3\u8aac\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u4e00\u9023\u306e\u6d41\u308c\u304c\u5178\u578b\u4f8b\u3068\u3057\u3066\u793a\u3055\u308c\u307e\u3059\uff08<a href=\"https:\/\/www.shanon.co.jp\/blog\/entry\/3c\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30b7\u30e3\u30ce\u30f3\u516c\u5f0f\u30d6\u30ed\u30b0\uff08MA\u30c4\u30fc\u30eb\u63d0\u4f9b\u4f01\u696d\uff09<\/a>\uff09\uff1a<\/p>\n<ol>\n<li><strong>3C\u5206\u6790\uff1a<\/strong>\u5e02\u5834\u74b0\u5883\u3092\u5206\u6790<\/li>\n<li><strong>SWOT\u5206\u6790\uff1a<\/strong>3C\u306e\u7d50\u679c\u3092\u57fa\u306b\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u3092\u6574\u7406<\/li>\n<li><strong>STP\uff1a<\/strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u5b9a<\/li>\n<li><strong>4P\uff1a<\/strong>\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08<\/li>\n<\/ol>\n<p><strong>\u3053\u306e\u9806\u756a\u306e\u610f\u5473\uff1a<\/strong>\u3044\u304d\u306a\u308a4P\u3092\u8003\u3048\u59cb\u3081\u308b\u3068\u3001\u88fd\u54c1\u3042\u308a\u304d\u306e\u767a\u60f3\u306b\u9665\u308a\u304c\u3061\u3067\u3059\u3002\u307e\u305a\u74b0\u5883\u5206\u6790\uff083C\u2192SWOT\uff09\u3067\u300c\u3069\u3053\u3067\u6226\u3046\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u3066\u304b\u3089\u30014P\u3067\u300c\u3069\u3046\u6226\u3046\u304b\u300d\u3092\u8a2d\u8a08\u3059\u308b\u2015\u2015\u3053\u306e\u9806\u5e8f\u3092\u5b88\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306e\u6574\u5408\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"h2-4p-examples\" class=\"wp-block-heading\">4P\u306e\u5177\u4f53\u4f8b\u306f\uff1f<\/h2>\n<p>4P\u3092\u3088\u308a\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u5f53\u3066\u306f\u3081\u3066\u8003\u3048\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e1\u30fc\u30ab\u30fc\u3068\u5730\u5143\u98f2\u98df\u5e97\u3068\u3044\u3046\u7570\u306a\u308b\u696d\u7a2e\u306e\u4e8b\u4f8b\u3067\u30014P\u306e\u5404\u8981\u7d20\u304c\u5177\u4f53\u7684\u306b\u3069\u3046\u9069\u7528\u3055\u308c\u308b\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"h3-product-example\" class=\"wp-block-heading\">\u88fd\u54c1\uff08Product\uff09\u306e\u4f8b<\/h3>\n<p>\u540c\u3058\u300c\u88fd\u54c1\u6226\u7565\u300d\u3067\u3082\u3001\u696d\u7a2e\u306b\u3088\u3063\u3066\u54c1\u8cea\u3068\u5229\u4fbf\u6027\u306e\u3069\u3061\u3089\u306b\u91cd\u304d\u3092\u7f6e\u304f\u304b\u304c\u5909\u308f\u308b\u3002<\/p>\n<table class=\"n24-table\">\n<caption>\u540c\u3058\u300c\u88fd\u54c1\u6226\u7565\u300d\u3067\u3082\u3001\u696d\u7a2e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u7126\u70b9\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/caption>\n<thead>\n<tr>\n<th>\u696d\u7a2e<\/th>\n<th>\u88fd\u54c1\u6226\u7565\u306e\u4f8b<\/th>\n<th>\u72d9\u3044<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e1\u30fc\u30ab\u30fc<\/td>\n<td>\u9ad8\u6027\u80fd\u30ab\u30e1\u30e9\u3001\u6709\u6a5fEL\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u9632\u6c34\u6a5f\u80fd<\/td>\n<td>\u6280\u8853\u7684\u5dee\u5225\u5316\u3067\u9ad8\u5358\u4fa1\u3092\u5b9f\u73fe<\/td>\n<\/tr>\n<tr>\n<td>\u98f2\u98df\u5e97<\/td>\n<td>\u5b63\u7bc0\u9650\u5b9a\u30e1\u30cb\u30e5\u30fc\u3001\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u5bfe\u5fdc\u3001\u30a2\u30ec\u30eb\u30ae\u30fc\u8868\u793a<\/td>\n<td>\u6765\u5e97\u983b\u5ea6\u3092\u9ad8\u3081\u3001\u5229\u4fbf\u6027\u3092\u63d0\u4f9b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"h3-price-example\" class=\"wp-block-heading\">\u4fa1\u683c\uff08Price\uff09\u306e\u4f8b<\/h3>\n<ul>\n<li><strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\uff1a<\/strong>\u30cf\u30a4\u30a8\u30f3\u30c9\u30e2\u30c7\u30eb\u306f10\u4e07\u5186\u4ee5\u4e0a\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u3001\u30df\u30c3\u30c9\u30ec\u30f3\u30b8\u306f3\uff5e5\u4e07\u5186\u306e\u30df\u30c9\u30eb\u4fa1\u683c\u5e2f\u3001\u30a8\u30f3\u30c8\u30ea\u30fc\u30e2\u30c7\u30eb\u306f2\u4e07\u5186\u672a\u6e80\u306e\u4f4e\u4fa1\u683c\u5e2f<\/li>\n<li><strong>\u98f2\u98df\u5e97\uff1a<\/strong>\u30e9\u30f3\u30c1\u30bf\u30a4\u30e0\u306e\u5272\u5f15\u30bb\u30c3\u30c8\u3001\u30c7\u30a3\u30ca\u30fc\u306e\u30b3\u30fc\u30b9\u6599\u91d1\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u6708\u984d\u5b9a\u98df\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n<h3 id=\"h3-place-example\" class=\"wp-block-heading\">\u6d41\u901a\uff08Place\uff09\u306e\u4f8b<\/h3>\n<ul>\n<li><strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\uff1a<\/strong>\u30ad\u30e3\u30ea\u30a2\u30b7\u30e7\u30c3\u30d7\u3001\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3001\u30e1\u30fc\u30ab\u30fc\u76f4\u55b6\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3001Amazon<\/li>\n<li><strong>\u98f2\u98df\u5e97\uff1a<\/strong>\u5b9f\u5e97\u8217\u306e\u7acb\u5730\u9078\u3073\u3001Uber Eats\u306a\u3069\u306e\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0<\/li>\n<\/ul>\n<h3 id=\"h3-promotion-example\" class=\"wp-block-heading\">\u8ca9\u4fc3\uff08Promotion\uff09\u306e\u4f8b<\/h3>\n<ul>\n<li><strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\uff1a<\/strong>\u30c6\u30ec\u30d3CM\u3001YouTuber\u3068\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u3001\u671f\u9593\u9650\u5b9a\u306e\u4e0b\u53d6\u308a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001SNS\u5e83\u544a<\/li>\n<li><strong>\u98f2\u98df\u5e97\uff1a<\/strong>Instagram\u3067\u306e\u6599\u7406\u5199\u771f\u6295\u7a3f\u3001\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u306e\u8a55\u4fa1\u7372\u5f97\u3001LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30af\u30fc\u30dd\u30f3\u914d\u4fe1<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u4f8b\u304b\u3089\u308f\u304b\u308b\u306e\u306f\u3001\u540c\u30584P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3082\u696d\u7a2e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u300c\u9069\u5207\u306a\u7d44\u307f\u5408\u308f\u305b\u300d\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u5404\u8981\u7d20\u3092\u8abf\u6574\u3057\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30df\u30c3\u30af\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<div class=\"n24-tldr\"><strong>\u307e\u3068\u3081\uff1a<\/strong>\u300c4P\u306e\u914d\u7f6e\u3092\u5909\u3048\u308c\u3070\u9867\u5ba2\u304c\u5909\u308f\u308b\u300d\u3068\u3044\u3046\u5358\u7d14\u306a\u8a71\u3067\u306f\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u81ea\u793e\u306e<strong>3C\u5206\u6790<\/strong>\u3067\u5f97\u305f\u5e02\u5834\u7406\u89e3\u3092\u57fa\u76e4\u306b\u30014P\u306e\u5404\u8981\u7d20\u3092<strong>\u76f8\u4e92\u306b\u6574\u5408\u3055\u305b\u306a\u304c\u3089<\/strong>\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u3002\u4f8b\u3048\u3070\u9ad8\u7d1a\u8def\u7dda\u306e\u88fd\u54c1\u306b\u306f\u9ad8\u4fa1\u683c\u30fb\u9650\u5b9a\u30c1\u30e3\u30cd\u30eb\u30fb\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u2015\u2015\u3053\u306e\u4e00\u8cab\u6027\u304c\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u5f37\u5316\u3059\u308b\u3002<\/div>\n<h2 id=\"h2-faq\" class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<details class=\"n24-faq-item\">\n<summary>4C\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/summary>\n<p>4C\u306f\u3001\u9867\u5ba2\u8996\u70b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001Customer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u3001Cost\uff08\u9867\u5ba2\u306e\u8ca0\u62c5\u30b3\u30b9\u30c8\uff09\u3001Convenience\uff08\u5165\u624b\u306e\u5229\u4fbf\u6027\uff09\u3001Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e4\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u30021990\u5e74\u4ee3\u521d\u982d\u306b\u30ed\u30d0\u30fc\u30c8\u30fbF\u30fb\u30e9\u30a6\u30bf\u30fc\u30dc\u30fc\u30f3\u304c4P\u3092\u9867\u5ba2\u8996\u70b9\u306b\u7f6e\u304d\u63db\u3048\u305f\u6982\u5ff5\u3067\u3059\u3002<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>3C\u6226\u7565\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/summary>\n<p>3C\u5206\u6790\u306f\u3001Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u8996\u70b9\u304b\u3089\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5c0e\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5927\u524d\u7814\u4e00\u304c1982\u5e74\u306e\u8457\u66f8\u3067\u5e83\u3081\u305f\u3068\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u4e8b\u696d\u6226\u7565\u5168\u822c\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>4C\u30683C\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/summary>\n<p>4C\u306f\u9867\u5ba2\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001Customer Value, Cost, Convenience, Communication\u306e4\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u4e00\u65b93C\u306f\u5e02\u5834\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001Customer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u8996\u70b9\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u30024C\u304c\u300c\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u65bd\u7b56\u8a2d\u8a08\u306b\u8fd1\u3044\u306e\u306b\u5bfe\u3057\u30013C\u306f\u300c\u3069\u306e\u3088\u3046\u306a\u5e02\u5834\u74b0\u5883\u306b\u3042\u308b\u304b\u300d\u3068\u3044\u3046\u72b6\u6cc1\u628a\u63e1\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>SWOT\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/summary>\n<p>SWOT\u5206\u6790\u306f\u3001\u7d44\u7e54\u306e\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30021960\u5e74\u4ee3\u306b\u30a2\u30eb\u30d0\u30fc\u30c8\u30fb\u30cf\u30f3\u30d5\u30ea\u30fc\u304c\u63d0\u5531\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6b63\u78ba\u306a\u63d0\u5531\u5e74\u306b\u306f\u8907\u6570\u8aac\u3042\u308a\u307e\u3059\u30023C\u5206\u6790\u306e\u7d50\u679c\u3092SWOT\u3067\u6574\u7406\u3057\u3001\u305d\u306e\u5f8c\u306b4P\u3067\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<\/details>\n<details 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\"SWOT\u5206\u6790\u306f\u3001\u7d44\u7e54\u306e\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u3092\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u30021960\u5e74\u4ee3\u306b\u30a2\u30eb\u30d0\u30fc\u30c8\u30fb\u30cf\u30f3\u30d5\u30ea\u30fc\u304c\u63d0\u5531\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u30023C\u5206\u6790\u306e\u7d50\u679c\u3092SWOT\u3067\u6574\u7406\u3057\u3001\u305d\u306e\u5f8c\u306b4P\u3067\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"4P\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"4P\u5206\u6790\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u30924\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u6700\u9069\u3092\u56f3\u308a\u3084\u3059\u304f\u306a\u308b\u70b9\u3067\u3059\u3002\u4f01\u696d\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u5909\u6570\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u307f\u3084\u3059\u304f\u3001\u793e\u5185\u3067\u306e\u5f79\u5272\u5206\u62c5\u3082\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"4P\u306f\u3044\u3064\u4f7f\u3046\u3079\u304d\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"4P\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u5f8c\u306e\u300c\u5177\u4f53\u7684\u306a\u65bd\u7b56\u8a2d\u8a08\u300d\u306e\u6bb5\u968e\u3067\u4f7f\u3046\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305a3C\u5206\u6790\u3084SWOT\u5206\u6790\u3067\u74b0\u5883\u3092\u628a\u63e1\u3057\u3001STP\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u305f\u4e0a\u3067\u30014P\u3067\u5b9f\u884c\u8a08\u753b\u3092\u7acb\u3066\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"4P\u5206\u6790\u306e\u6ce8\u610f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"4P\u306f\u4f01\u696d\u8996\u70b9\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u8996\u70b9\u304c\u4e0d\u8db3\u3057\u304c\u3061\u3067\u3059\u3002\u3053\u306e\u5f31\u70b9\u3092\u88dc\u3046\u305f\u3081\u306b4C\u3068\u4f75\u7528\u3059\u308b\u3001\u307e\u305f\u30b5\u30fc\u30d3\u30b9\u696d\u3084\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u306f\u5f93\u6765\u306e4P\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u306a\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u30017P\uff08People, Process, Physical evidence\u3092\u8ffd\u52a0\uff09\u306a\u3069\u62e1\u5f35\u30e2\u30c7\u30eb\u3082\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\"\n      }\n    }\n  ]\n}\n<\/script><br \/>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u805e\u3044\u3066\u3001\u982d\u306e\u4e2d\u3067\u300cProduct\u300d\u300cPrice\u300d\u300cPlace\u300d\u300cPromotion\u300d\u306e4\u3064\u306e\u5358\u8a9e\u304c\u6d6e\u304b\u3093\u3060\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u6709\u540d\u306a4P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f1960\u5e74\u306b\u5b66\u8005E. \u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u304c\u4f53\u7cfb\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u6642\u4ee3\u3068\u3068\u3082\u306b\u9867\u5ba2\u8996\u70b9\u306e4C\u3084\u74b0\u5883\u5206\u6790\u306e3C\u306a\u3069\u88dc\u5b8c\u7684\u306a\u8003\u3048\u65b9\u3082\u751f\u307e\u308c\u3066\u304a\u308a\u3001\u672c\u8a18\u4e8b\u3067\u306f4P\u306e\u57fa\u790e\u304b\u30893C\u30fb4C\u30fbSWOT\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u307e\u3067\u3092\u6574\u7406\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u7d10\u89e3\u304d\u307e\u3059\u3002 4P\u306e\u63d0\u5531\u8005: E. Jerome McCarthy\uff081960\u5e74\uff09 &middot; 4P\u306e\u8981\u7d20\u6570: 4\uff08Product, Price, Place, Promotion\uff09 &middot; 4C\u306e\u63d0\u5531\u8005: Robert Lauterborn\uff081990\u5e74\uff09 &middot; 3C\u5206\u6790\u306e\u63d0\u5531\u8005: \u5927\u524d\u7814\u4e00\uff081982\u5e74\uff09 &middot; SWOT\u5206\u6790\u306e\u8d77\u6e90: Albert &#8230; <a title=\"4P\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u5177\u4f53\u4f8b\u30fb3C\u30fb4C\u3068\u306e\u9055\u3044\u3011\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/ja\/blog\/4p%e3%81%a8%e3%81%af-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%af-%e3%83%9f%e3%83%83%e3%82%af%e3%82%b9%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3\/\" aria-label=\"Read more about 4P\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u5177\u4f53\u4f8b\u30fb3C\u30fb4C\u3068\u306e\u9055\u3044\u3011\">Read more<\/a><\/p>\n","protected":false},"author":623,"featured_media":23175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-23164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4P\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u5177\u4f53\u4f8b\u30fb3C\u30fb4C\u3068\u306e\u9055\u3044\u3011 - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/ja\/blog\/4p%e3%81%a8%e3%81%af-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%af-%e3%83%9f%e3%83%83%e3%82%af%e3%82%b9%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84%e3%81%99%e3%81%8f%e8%a7%a3\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4P\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3010\u5177\u4f53\u4f8b\u30fb3C\u30fb4C\u3068\u306e\u9055\u3044\u3011 - Moody Media\" \/>\n<meta property=\"og:description\" content=\"\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u805e\u3044\u3066\u3001\u982d\u306e\u4e2d\u3067\u300cProduct\u300d\u300cPrice\u300d\u300cPlace\u300d\u300cPromotion\u300d\u306e4\u3064\u306e\u5358\u8a9e\u304c\u6d6e\u304b\u3093\u3060\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u6709\u540d\u306a4P\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f1960\u5e74\u306b\u5b66\u8005E. \u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u304c\u4f53\u7cfb\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u6642\u4ee3\u3068\u3068\u3082\u306b\u9867\u5ba2\u8996\u70b9\u306e4C\u3084\u74b0\u5883\u5206\u6790\u306e3C\u306a\u3069\u88dc\u5b8c\u7684\u306a\u8003\u3048\u65b9\u3082\u751f\u307e\u308c\u3066\u304a\u308a\u3001\u672c\u8a18\u4e8b\u3067\u306f4P\u306e\u57fa\u790e\u304b\u30893C\u30fb4C\u30fbSWOT\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u307e\u3067\u3092\u6574\u7406\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u7d10\u89e3\u304d\u307e\u3059\u3002 4P\u306e\u63d0\u5531\u8005: E. Jerome McCarthy\uff081960\u5e74\uff09 &middot; 4P\u306e\u8981\u7d20\u6570: 4\uff08Product, Price, Place, Promotion\uff09 &middot; 4C\u306e\u63d0\u5531\u8005: Robert Lauterborn\uff081990\u5e74\uff09 &middot; 3C\u5206\u6790\u306e\u63d0\u5531\u8005: \u5927\u524d\u7814\u4e00\uff081982\u5e74\uff09 &middot; SWOT\u5206\u6790\u306e\u8d77\u6e90: Albert ... 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