{"id":35965,"date":"2026-07-15T01:56:35","date_gmt":"2026-07-14T23:56:35","guid":{"rendered":"https:\/\/moodymedia.io\/web%e9%9b%86%e5%ae%a2\/"},"modified":"2026-07-15T01:56:44","modified_gmt":"2026-07-14T23:56:44","slug":"web%e9%9b%86%e5%ae%a2","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/ja\/blog\/web%e9%9b%86%e5%ae%a2\/","title":{"rendered":"Web\u96c6\u5ba2\u3068\u306f\uff1f\u652f\u63f4\u30fb\u4e38\u6295\u3052\u30fb\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\" role=\"main\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">Web\u96c6\u5ba2\u306e\u8cbb\u7528\u76f8\u5834\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u8abf\u3079\u3066\u3044\u308b\u3068\u3001\u60c5\u5831\u304c\u591a\u3059\u304e\u3066\u3069\u308c\u3092\u4fe1\u3058\u308c\u3070\u3044\u3044\u304b\u8ff7\u3063\u3066\u3057\u307e\u3046\u3082\u306e\u3060\u3002\u7279\u306b\u300c\u4e38\u6295\u3052\u300d\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u3001\u6708\u984d20\u4e07\u5186\u304b\u3089100\u4e07\u5186\u3068\u3044\u3046\u91d1\u984d\u304c\u672c\u5f53\u306b\u59a5\u5f53\u306a\u306e\u304b\u3001\u5224\u65ad\u306b\u56f0\u308b\u7d4c\u55b6\u8005\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\u5b9f\u969b\u3001\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f2023\u5e74\u306b\u7d043\u51463,330\u5104\u5186\u306b\u9054\u3057\u3001\u7dcf\u5e83\u544a\u8cbb\u306e45.5%\u3092\u5360\u3081\u308b\u307e\u3067\u6210\u9577\u3057\u3066\u3044\u308b\uff08<a href=\"https:\/\/japan.cnet.com\/release\/30946920\/\" target=\"_blank\" rel=\"noopener nofollow\">CNET Japan\uff08\u96fb\u901a\u300c\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u30ea\u30ea\u30fc\u30b9\uff09<\/a>\uff09\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5de8\u984d\u5e02\u5834\u306e\u5b9f\u614b\u3092\u8e0f\u307e\u3048\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5224\u65ad\u57fa\u6e96\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Web\u96c6\u5ba2\u5e02\u5834\u898f\u6a21\uff08\u56fd\u5185\uff09:<\/strong> \u7d042\u5146\u5186\uff082024\u5e74\uff09 &middot;<br \/>\n  <strong>SEO\u30671\u4f4d\u8868\u793a\u306b\u5fc5\u8981\u306a\u5e73\u5747\u671f\u9593:<\/strong> 3\uff5e6\u30f6\u6708 &middot;<br \/>\n  <strong>Web\u96c6\u5ba2\u4ee3\u884c\u306e\u5e73\u5747\u6708\u984d\u8cbb\u7528:<\/strong> 20\u4e07\uff5e50\u4e07\u5186 &middot;<br \/>\n  <strong>SNS\u96c6\u5ba2\u3067\u6700\u3082\u52b9\u679c\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0:<\/strong> Instagram\uff08B2C\uff09\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">\u3072\u3068\u76ee\u3067\u308f\u304b\u308b<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">\u78ba\u8a8d\u6e08\u307f\u306e\u4e8b\u5b9f<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f2023\u5e74\u306b\u7d043\u51463,330\u5104\u5186\uff08<a href=\"https:\/\/japan.cnet.com\/release\/30946920\/\" target=\"_blank\" rel=\"noopener nofollow\">CNET Japan<\/a>\uff09<\/li>\n<li>Web\u96c6\u5ba2\u4ee3\u884c\u306e\u6708\u984d\u8cbb\u7528\u306f20\u4e07\u5186\u4ee5\u4e0a\u304c\u4e00\u822c\u7684\uff08<a href=\"https:\/\/enagic-inc.co.jp\/column\/detail\/web-marketing-cost\" target=\"_blank\" rel=\"noopener nofollow\">Enagic\u682a\u5f0f\u4f1a\u793e<\/a>\uff09<\/li>\n<li>SNS\u96c6\u5ba2\u3067\u306fInstagram\u304cB2C\u3067\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\uff08<a href=\"https:\/\/www.ownly.jp\/sslab\/sns-ad-cost\" target=\"_blank\" rel=\"noopener nofollow\">OWNLY Social Study Lab<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">\u4e0d\u660e\u306a\u70b9<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u6b63\u78ba\u306aROI\u306f\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\uff08<a href=\"https:\/\/lead-lab.jp\/unit-cpa-cp\/\" target=\"_blank\" rel=\"noopener nofollow\">LEAD LAB<\/a>\uff09<\/li>\n<li>\u4e38\u6295\u3052\u6210\u529f\u306e\u78ba\u7387\u306f\u696d\u8005\u9078\u5b9a\u306e\u8cea\u306b\u4f9d\u5b58\u3059\u308b\uff08<a href=\"https:\/\/enagic-inc.co.jp\/column\/detail\/web-marketing-cost\" target=\"_blank\" rel=\"noopener nofollow\">Enagic\u682a\u5f0f\u4f1a\u793e<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u30b7\u30b0\u30ca\u30eb<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>SEO\u3067\u4e0a\u4f4d\u8868\u793a\u306b\u8981\u3059\u308b\u671f\u9593\u306f3\uff5e6\u30f6\u6708\uff08<a href=\"https:\/\/www.seedinc.jp\/column\/listing-ads\/listing-ads-costaverage\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09<\/a>\uff09<\/li>\n<li>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u5373\u52b9\u6027\u304c\u3042\u308a\u3001\u6708\u984d20\u4e07\uff5e50\u4e07\u5186\u304b\u3089\u904b\u7528\u53ef\u80fd\uff08<a href=\"https:\/\/www.seedinc.jp\/column\/listing-ads\/listing-ads-costaverage\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09<\/a>\uff09<\/li>\n<li>SNS\u5e83\u544a\u306f\u67083\uff5e10\u4e07\u5186\u304b\u3089\u5c11\u984d\u30c6\u30b9\u30c8\u53ef\u80fd\uff08<a href=\"https:\/\/www.ownly.jp\/sslab\/sns-ad-cost\" target=\"_blank\" rel=\"noopener nofollow\">OWNLY Social Study Lab<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">\u4eca\u5f8c\u306e\u5c55\u958b<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>\u30c6\u30b9\u30c8\u4e88\u7b97\u3068\u3057\u3066\u6708\u984d10\u4e07\uff5e30\u4e07\u5186\u3092\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u914d\u5206\u3057\u3001ROI\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3078\u96c6\u4e2d\u6295\u8cc7\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u304c\u63a8\u5968\u3055\u308c\u308b\uff08<a href=\"https:\/\/enagic-inc.co.jp\/column\/detail\/web-marketing-cost\" target=\"_blank\" rel=\"noopener nofollow\">Enagic\u682a\u5f0f\u4f1a\u793e<\/a>\uff09<\/li>\n<li>\u52d5\u753b\u5e83\u544a\u306e\u4f38\u9577\u306b\u3088\u308a\u3001YouTube\u5e83\u544a\u306e\u6d3b\u7528\u304c\u5897\u52a0\u50be\u5411\uff08<a href=\"https:\/\/www.dentsudigital.co.jp\/content\/dam\/dentsudigitalincprogram\/japanese\/pressrelease\/2024\/0312-0136\/DD2024_136_0312.pdf\" target=\"_blank\" rel=\"noopener nofollow\">\u96fb\u901a\u30c7\u30b8\u30bf\u30eb<\/a>\uff09<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>Web\u96c6\u5ba2\u306e\u4e3b\u8981\u6307\u6a19\u3092\u3072\u3068\u3064\u306e\u8868\u306b\u307e\u3068\u3081\u305f\u3002\u5404\u6570\u5024\u306f2023\uff5e2024\u5e74\u306e\u65e5\u672c\u5e02\u5834\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3002<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>\u6307\u6a19<\/th>\n<th>\u6570\u5024<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u56fd\u5185Web\u5e83\u544a\u5e02\u5834\u898f\u6a21<\/td>\n<td>\u7d042\u5146\u5186\uff082024\u5e74\uff09<\/td>\n<\/tr>\n<tr>\n<td>SEO\u3067\u4e0a\u4f4d\u8868\u793a\u306b\u8981\u3059\u308b\u671f\u9593<\/td>\n<td>3\uff5e6\u30f6\u6708<\/td>\n<\/tr>\n<tr>\n<td>Web\u96c6\u5ba2\u4ee3\u884c\u306e\u5e73\u5747\u6708\u984d\u8cbb\u7528<\/td>\n<td>20\u4e07\uff5e50\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044SNS<\/td>\n<td>Instagram\uff08B2C\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Web\u96c6\u5ba2\u652f\u63f4\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<p>Web\u96c6\u5ba2\u652f\u63f4\u3068\u306f\u3001\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u304c\u4f01\u696d\u306b\u4ee3\u308f\u3063\u3066SEO\u3084\u5e83\u544a\u904b\u7528\u3001SNS\u904b\u7528\u306a\u3069\u306e\u96c6\u5ba2\u65bd\u7b56\u3092\u4f01\u753b\u30fb\u5b9f\u884c\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u6307\u3059\u3002\u81ea\u793e\u306b\u30ce\u30a6\u30cf\u30a6\u3084\u30ea\u30bd\u30fc\u30b9\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u30d7\u30ed\u306e\u77e5\u898b\u3092\u6d3b\u7528\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u9b45\u529b\u3060\u3002<\/p>\n<h3>Web\u96c6\u5ba2\u652f\u63f4\u306e\u7a2e\u985e<\/h3>\n<ul>\n<li><strong>SEO<\/strong>\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3068\u6280\u8853\u5bfe\u7b56\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u3092\u5897\u3084\u3059\u30021\u30da\u30fc\u30b8\u3042\u305f\u308a3\u4e07\uff5e10\u4e07\u5186\u306e\u5236\u4f5c\u8cbb\u304c\u4e00\u822c\u7684\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09\u3002<\/li>\n<li><strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong>\uff1a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u9023\u52d5\u3057\u305f\u5e83\u544a\u3092\u8868\u793a\u3002\u6708\u984d20\u4e07\uff5e50\u4e07\u5186\u304c\u4e2d\u5c0f\u4f01\u696d\u306e\u76ee\u5b89\uff08<a href=\"https:\/\/www.seedinc.jp\/column\/listing-ads\/listing-ads-costaverage\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09<\/a>\uff09\u3002<\/li>\n<li><strong>SNS\u904b\u7528<\/strong>\uff1aInstagram\u3084X\uff08\u65e7Twitter\uff09\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u3002Instagram\u5e83\u544a\u306eCPC\u306f50\uff5e150\u5186\u306e\u76f8\u5834\uff08<a href=\"https:\/\/www.ownly.jp\/sslab\/sns-ad-cost\" target=\"_blank\" rel=\"noopener nofollow\">OWNLY Social Study Lab<\/a>\uff09\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\uff1a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u30ea\u30fc\u30c9\u7372\u5f97\u3002BtoB\u306e\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9CPA\u306f8,000\uff5e20,000\u5186\uff08<a href=\"https:\/\/lead-lab.jp\/unit-cpa-cp\/\" target=\"_blank\" rel=\"noopener nofollow\">LEAD LAB<\/a>\uff09\u3002<\/li>\n<li><strong>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/strong>\uff1a\u6210\u679c\u5831\u916c\u578b\u3067\u30ea\u30b9\u30af\u3092\u6291\u3048\u3089\u308c\u308b\u3002CPA\u306f5,000\uff5e20,000\u5186\uff08<a href=\"https:\/\/lead-lab.jp\/unit-cpa-cp\/\" target=\"_blank\" rel=\"noopener nofollow\">LEAD LAB<\/a>\uff09\u3002<\/li>\n<\/ul>\n<h3>Web\u96c6\u5ba2\u652f\u63f4\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n<ul>\n<li>\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u30d7\u30ed\u304c\u65bd\u7b56\u3092\u8a2d\u8a08\u30fb\u5b9f\u884c\u3059\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u8fc5\u901f\u306b\u5c0e\u5165\u3067\u304d\u308b\u3002<\/li>\n<li>\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u3092\u30b3\u30a2\u696d\u52d9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3002<\/li>\n<li>\u52b9\u679c\u6e2c\u5b9a\u306e\u7cbe\u5ea6\u304c\u9ad8\u304f\u3001PDCA\u3092\u56de\u3057\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<h3>Web\u96c6\u5ba2\u652f\u63f4\u3068\u81ea\u793e\u904b\u7528\u306e\u9055\u3044<\/h3>\n<p>\u81ea\u793e\u904b\u7528\u306f\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b\u304c\u3001\u30ce\u30a6\u30cf\u30a6\u4e0d\u8db3\u3067\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b\u3002\u4e00\u65b9\u3001\u652f\u63f4\u3092\u5229\u7528\u3059\u308c\u3070\u521d\u671f\u8cbb\u7528\u306f\u304b\u304b\u308b\u304c\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306e\u671f\u9593\u3092\u77ed\u7e2e\u3067\u304d\u308b\u3002\u7279\u306bSEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6708\u984d\u8cbb\u7528\u306f10\u4e07\uff5e50\u4e07\u5186\u7a0b\u5ea6\u304c\u76f8\u5834\u3067\u3042\u308a\u3001\u5927\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u306f100\u4e07\u5186\u3092\u8d85\u3048\u308b\u3053\u3068\u3082\u3042\u308b\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09\u3002<\/p>\n<h3>Web\u96c6\u5ba2\u3092\u59cb\u3081\u308b\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n<ol>\n<li><strong>\u76ee\u6a19\u8a2d\u5b9a<\/strong>\uff1a\u81ea\u793e\u306e\u76ee\u6a19CPA\u3084LTV\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u76ee\u6a19CPA\u304b\u3089\u9006\u7b97\u3057\u305f\u4e88\u7b97\u8a2d\u5b9a\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\uff08\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09\uff09\u3002<\/li>\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u9078\u5b9a<\/strong>\uff1aB2C\u306a\u3089Instagram\u3001B2B\u306a\u3089\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068SEO\u304c\u6709\u52b9\u3002<\/li>\n<li><strong>\u30c6\u30b9\u30c8\u4e88\u7b97\u306e\u78ba\u4fdd<\/strong>\uff1a\u6708\u984d10\u4e07\uff5e30\u4e07\u5186\u3092\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u914d\u5206\u3057\u3001\u5c0f\u898f\u6a21\u691c\u8a3c\u3092\u884c\u3046\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09\u3002<\/li>\n<li><strong>\u904b\u7528\u3068\u6539\u5584<\/strong>\uff1a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066PDCA\u3092\u56de\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3078\u96c6\u4e2d\u6295\u8cc7\u3059\u308b\u3002<\/li>\n<li><strong>\u30b9\u30b1\u30fc\u30eb<\/strong>\uff1a\u6210\u679c\u304c\u51fa\u305f\u30c1\u30e3\u30cd\u30eb\u306e\u4e88\u7b97\u3092\u5897\u3084\u3057\u3001\u5168\u4f53\u306eROI\u3092\u6700\u5927\u5316\u3059\u308b\u3002<\/li>\n<\/ol>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">\u306a\u305c\u91cd\u8981\u304b<\/div>\n<p class=\"n24-p\">\u5916\u90e8\u652f\u63f4\u306b\u983c\u308b\u524d\u306b\u3001\u81ea\u793e\u306e\u76ee\u6a19CPA\u3068LTV\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u3001\u4e38\u6295\u3052\u6210\u529f\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308b\u3002\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u76ee\u6a19CPA\u304b\u3089\u9006\u7b97\u3057\u305f\u4e88\u7b97\u8a2d\u5b9a\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<div class=\"n24-tldr\">\u7d4c\u55b6\u8005\u306f\u652f\u63f4\u3092\u4f9d\u983c\u3059\u308b\u524d\u306b\u81ea\u793e\u306e\u76ee\u6a19CPA\u3068LTV\u3092\u5b9a\u7fa9\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u305d\u3046\u3057\u306a\u3051\u308c\u3070\u4e38\u6295\u3052\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u5927\u304d\u304f\u640d\u306a\u308f\u308c\u308b\u3002<\/div>\n<p class=\"n24-p\">The implication: Web\u96c6\u5ba2\u652f\u63f4\u306f\u5358\u306a\u308b\u5916\u6ce8\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u5bc6\u63a5\u306b\u9023\u643a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30c1\u30e3\u30cd\u30eb\u9078\u3073\u3068\u4e88\u7b97\u914d\u5206\u3092\u8aa4\u308b\u3068\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u5927\u304d\u304f\u640d\u306a\u308f\u308c\u308b\u3002<\/p>\n<h2>Web\u96c6\u5ba2\u4e38\u6295\u3052\u3063\u3066\u3069\u3046\u306a\u306e\uff1f<\/h2>\n<p>\u300c\u4e38\u6295\u3052\u300d\u3068\u306f\u3001Web\u96c6\u5ba2\u306e\u5168\u5de5\u7a0b\u3092\u5916\u90e8\u306e\u4ee3\u884c\u696d\u8005\u306b\u59d4\u8a17\u3059\u308b\u3053\u3068\u3092\u6307\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u9b45\u529b\u7684\u3060\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<h3>\u4e38\u6295\u3052\u306e\u8cbb\u7528\u76f8\u5834<\/h3>\n<p>\u4e38\u6295\u3052\u306e\u6708\u984d\u8cbb\u7528\u306f20\u4e07\uff5e100\u4e07\u5186\u304c\u4e00\u822c\u7684\u306a\u30ec\u30f3\u30b8\u3002\u5e83\u544a\u904b\u7528\u4ee3\u884c\u306e\u624b\u6570\u6599\u306f\u3001\u5e83\u544a\u8cbb\u306e\u7d0420%\u3092\u76ee\u5b89\u3068\u3059\u308b\u6599\u91d1\u4f53\u7cfb\u304c\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09\u3002SEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u542b\u3080\u30d5\u30eb\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u306f\u3001\u6708\u984d50\u4e07\u5186\u4ee5\u4e0a\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<h3>\u4e38\u6295\u3052\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<div class=\"n24-clarity\">\n<div class=\"n24-clarity-col\">\n<h3>\u30e1\u30ea\u30c3\u30c8<\/h3>\n<ul class=\"n24-list n24-checks\">\n<li>\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u3092\u89e3\u6d88\u3067\u304d\u308b<\/li>\n<li>\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u30d7\u30ed\u304c\u65bd\u7b56\u3092\u5b9f\u884c<\/li>\n<li>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u4efb\u305b\u3089\u308c\u308b<\/li>\n<\/ul><\/div>\n<div class=\"n24-clarity-col\">\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<ul class=\"n24-list n24-x\">\n<li>\u54c1\u8cea\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308a\u3001\u696d\u8005\u9078\u5b9a\u304c\u96e3\u3057\u3044<\/li>\n<li>\u81ea\u793e\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u306a\u3044<\/li>\n<li>\u6708\u984d\u8cbb\u7528\u304c\u9ad8\u984d\u306b\u306a\u308a\u304c\u3061<\/li>\n<\/ul><\/div>\n<\/div>\n<h3>\u4e38\u6295\u3052\u6210\u529f\u306e\u305f\u3081\u306e\u6761\u4ef6<\/h3>\n<ul>\n<li>KPI\uff08\u76ee\u6a19CPA\u3001CVR\u306a\u3069\uff09\u3092\u4e8b\u524d\u306b\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u3002<\/li>\n<li>\u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u3068\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u9032\u6357\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li>\u6700\u4f4e\u3067\u30823\u30f6\u6708\u306f\u7d99\u7d9a\u3057\u3066\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u3002<\/li>\n<\/ul>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">\u6ce8\u610f\u70b9<\/div>\n<p class=\"n24-p\">\u4e38\u6295\u3052\u306b\u983c\u308a\u304d\u308b\u3068\u3001\u81ea\u793e\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u306a\u3044\u3002\u9577\u671f\u7684\u306b\u306f\u3001\u5185\u88fd\u5316\u3092\u898b\u636e\u3048\u305f\u6bb5\u968e\u7684\u306a\u79fb\u884c\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3002<\/p>\n<\/div>\n<div class=\"n24-tldr\">\u7d4c\u55b6\u8005\u306f\u4e38\u6295\u3052\u306e\u5373\u52b9\u6027\u3092\u91cd\u8996\u3059\u308b\u4e00\u65b9\u3067\u3001\u696d\u8005\u9078\u5b9a\u306e\u8cea\u304c\u6210\u529f\u78ba\u7387\u3092\u5de6\u53f3\u3059\u308b\u305f\u3081\u3001\u8907\u6570\u793e\u306e\u6bd4\u8f03\u691c\u8a0e\u304c\u5fc5\u9808\u3067\u3042\u308b\u3002<\/div>\n<p class=\"n24-p\">The trade-off: \u4e38\u6295\u3052\u306f\u5373\u52b9\u6027\u3068\u624b\u9593\u306e\u8efd\u6e1b\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u308b\u304c\u3001\u30b3\u30b9\u30c8\u3068\u54c1\u8cea\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u6210\u529f\u78ba\u7387\u306f\u696d\u8005\u9078\u5b9a\u306e\u8cea\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3059\u308b\u305f\u3081\u3001\u8907\u6570\u793e\u306e\u6bd4\u8f03\u691c\u8a0e\u304c\u4e0d\u53ef\u6b20\u3060\u3002<\/p>\n<h2>\u6210\u529f\u3057\u305fWeb\u96c6\u5ba2\u4e8b\u4f8b\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/h2>\n<p>\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u898b\u3048\u3066\u304f\u308b\u3002\u4ee5\u4e0b\u306bB2B\u3001B2C\u3001\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u306e3\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>B2B\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n<p>\u3042\u308bB2B\u4f01\u696d\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068SEO\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u65bd\u7b56\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u309217,000\u5186\u7a0b\u5ea6\u306b\u6291\u3048\u306a\u304c\u3089\u6708\u959350\u4ef6\u306e\u554f\u3044\u5408\u308f\u305b\u3092\u9054\u6210\u3057\u305f\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eBtoB\u9818\u57df\u3067\u306fCPA\u76f8\u5834\u304c15,000\uff5e30,000\u5186\u3068\u3055\u308c\u3066\u3044\u308b\uff08LEAD LAB\uff09\u3002<\/p>\n<h3>B2C\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n<p>\u30a2\u30d1\u30ec\u30ebEC\u30b5\u30a4\u30c8\u306f\u3001Instagram\u5e83\u544a\u3092\u4e2d\u5fc3\u306b\u904b\u7528\u3057\u3001\u6708\u9593\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u30923\u500d\u306b\u5897\u52a0\u3055\u305b\u305f\u3002Instagram\u5e83\u544a\u306eCPC\u306f50\uff5e150\u5186\u306e\u76f8\u5834\u3067\u3042\u308a\u3001\u67083\uff5e10\u4e07\u5186\u306e\u4e88\u7b97\u304b\u3089\u51fa\u7a3f\u53ef\u80fd\uff08OWNLY Social Study Lab\uff09\u3002<\/p>\n<h3>\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u306e\u4e8b\u4f8b<\/h3>\n<p>\u5730\u57df\u5bc6\u7740\u578b\u306e\u98f2\u98df\u5e97\u304c\u3001LINE\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u3092\u884c\u3044\u3001\u6765\u5e97\u5ba2\u6570\u30922\u500d\u306b\u4f38\u3070\u3057\u305f\u3002LINE\u5e83\u544a\u306f\u30af\u30ea\u30c3\u30af\u5358\u4fa124\u5186\u304b\u3089\u3068\u4f4e\u30b3\u30b9\u30c8\u3067\u59cb\u3081\u3089\u308c\u3001\u56fd\u5185\u6708\u9593\u5229\u7528\u80059,700\u4e07\u4eba\u4ee5\u4e0a\uff082024\u5e743\u6708\u6642\u70b9\uff09\u306e\u30ea\u30fc\u30c1\u304c\u5f37\u307f\u3060\uff08OWNLY Social Study Lab\uff09\u3002<\/p>\n<div class=\"n24-tldr\">\u3044\u305a\u308c\u306e\u4e8b\u4f8b\u3082\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3073\u3001\u5c11\u984d\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u3066\u52b9\u679c\u3092\u691c\u8a3c\u3057\u305f\u70b9\u3067\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u6210\u529f\u306e\u9375\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6bb5\u968e\u7684\u306a\u6295\u8cc7\u306b\u3042\u308b\u3002<\/div>\n<p class=\"n24-p\">The pattern: \u3044\u305a\u308c\u306e\u4e8b\u4f8b\u3082\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3073\u3001\u5c11\u984d\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u3066\u52b9\u679c\u3092\u691c\u8a3c\u3057\u305f\u70b9\u3067\u5171\u901a\u3057\u3066\u3044\u308b\u3002\u6210\u529f\u306e\u9375\u306f\u3001\u521d\u671f\u304b\u3089\u5927\u304d\u306a\u4e88\u7b97\u3092\u6295\u3058\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6bb5\u968e\u7684\u306a\u6295\u8cc7\u306b\u3042\u308b\u3002<\/p>\n<h2>\u96c6\u5ba2\u306b\u5411\u3044\u3066\u3044\u308bSNS\u306f\uff1f<\/h2>\n<p>SNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u7279\u5fb4\u304c\u7570\u306a\u308a\u3001\u5f97\u610f\u306a\u696d\u7a2e\u3084\u8cbb\u7528\u76f8\u5834\u3082\u5927\u304d\u304f\u5909\u308f\u308b\u3002\u4ee5\u4e0b\u306e\u8868\u3067\u4e3b\u89814\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6bd4\u8f03\u3057\u305f\u3002<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th>\n<th>\u5f97\u610f\u306a\u696d\u7a2e<\/th>\n<th>CPC\u76f8\u5834<\/th>\n<th>CPM\u76f8\u5834<\/th>\n<th>\u6708\u984d\u4e88\u7b97\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>X\uff08\u65e7Twitter\uff09<\/td>\n<td>B2B\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u30a8\u30f3\u30bf\u30e1<\/td>\n<td>24\uff5e200\u5186<\/td>\n<td>400\uff5e650\u5186<\/td>\n<td>5\uff5e20\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>B2C\uff08\u30a2\u30d1\u30ec\u30eb\u3001\u7f8e\u5bb9\u3001\u98f2\u98df\uff09<\/td>\n<td>50\uff5e150\u5186<\/td>\n<td>500\uff5e3,000\u5186<\/td>\n<td>3\uff5e10\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>LINE<\/td>\n<td>B2C\uff08\u30ea\u30c6\u30fc\u30eb\u3001\u30b5\u30fc\u30d3\u30b9\uff09<\/td>\n<td>24\u5186\uff5e<\/td>\n<td>200\u5186\uff5e<\/td>\n<td>3\uff5e15\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>YouTube<\/td>\n<td>B2C\uff08\u52d5\u753b\u8aac\u660e\u304c\u5fc5\u8981\u306a\u5546\u6750\uff09<\/td>\n<td>3\uff5e100\u5186<\/td>\n<td>400\uff5e800\u5186<\/td>\n<td>5\uff5e30\u4e07\u5186<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5404\u6570\u5024\u306fOWNLY Social Study Lab\u306e2024\u5e74\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3002<\/p>\n<h3>Twitter(X)\u306e\u7279\u5fb4\u3068\u5411\u3044\u3066\u3044\u308b\u696d\u7a2e<\/h3>\n<p>X\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u304c\u9ad8\u304f\u3001\u30cb\u30e5\u30fc\u30b9\u3084\u30c8\u30ec\u30f3\u30c9\u767a\u4fe1\u306b\u5f37\u3044\u3002B2B\u4f01\u696d\u304c\u696d\u754c\u52d5\u5411\u3092\u767a\u4fe1\u3057\u305f\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u304c\u8a18\u4e8b\u3092\u62e1\u6563\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u308b\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u8ab2\u91d1\uff081\u4ef640\uff5e100\u5186\uff09\u3084\u30d5\u30a9\u30ed\u30fc\u8ab2\u91d1\uff081\u4ef640\uff5e100\u5186\uff09\u3082\u9078\u629e\u53ef\u80fd\uff08OWNLY Social Study Lab\uff09\u3002<\/p>\n<h3>Instagram\u306e\u7279\u5fb4\u3068\u5411\u3044\u3066\u3044\u308b\u696d\u7a2e<\/h3>\n<p>\u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u7f8e\u5bb9\u3001\u98f2\u98df\u306a\u3069\u306eB2C\u696d\u7a2e\u306b\u52b9\u679c\u7684\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u5e83\u544a\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bf\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u76f4\u63a5\u3064\u306a\u3052\u3084\u3059\u3044\u3002CPC\u306f50\uff5e150\u5186\u3068\u6bd4\u8f03\u7684\u5b89\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>LINE\u306e\u7279\u5fb4\u3068\u5411\u3044\u3066\u3044\u308b\u696d\u7a2e<\/h3>\n<p>\u56fd\u5185\u6708\u9593\u5229\u7528\u80059,700\u4e07\u4eba\u4ee5\u4e0a\uff082024\u5e743\u6708\u6642\u70b9\uff09\u3068\u3044\u3046\u5727\u5012\u7684\u306a\u30ea\u30fc\u30c1\u3092\u8a87\u308b\u3002\u30af\u30ea\u30c3\u30af\u5358\u4fa124\u5186\u304b\u3089\u3068\u4f4e\u30b3\u30b9\u30c8\u3067\u59cb\u3081\u3089\u308c\u3001\u30ea\u30c6\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u306b\u6700\u9069\u3002\u53cb\u3060\u3061\u8ffd\u52a0\u3092\u4fc3\u3059\u65bd\u7b56\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u30ea\u30fc\u30c1\u304c\u53ef\u80fd\u3060\u3002<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8996\u70b9<\/div>\n<p class=\"n24-p\">LINE\u5e83\u544a\u306fCPC\u306e\u4e0b\u9650\u304c24\u5186\u3068\u6700\u3082\u4f4e\u304f\u3001\u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u6709\u529b\u306a\u9078\u629e\u80a2\u3068\u306a\u308b\u3002\u4e00\u65b9\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u91cd\u8996\u3059\u308b\u306a\u3089Instagram\u306e\u8996\u899a\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u52dd\u308b\u3002\u30c1\u30e3\u30cd\u30eb\u9078\u3073\u306f\u3001\u5358\u306a\u308b\u30b3\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u76ee\u7684\u3068\u306e\u4e00\u81f4\u304c\u91cd\u8981\u3060\u3002<\/p>\n<\/div>\n<div class=\"n24-tldr\">\u4f01\u696d\u306fSNS\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u51fa\u65b9\u3092\u7406\u89e3\u3057\u3001\u4e00\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u4f9d\u5b58\u305b\u305a\u8907\u6570\u3092\u30c6\u30b9\u30c8\u3057\u305f\u4e0a\u3067\u6700\u9069\u914d\u5206\u3092\u898b\u3064\u3051\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/div>\n<p class=\"n24-p\">The catch: SNS\u3054\u3068\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u51fa\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4e00\u3064\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u4f9d\u5b58\u305b\u305a\u3001\u8907\u6570\u3092\u30c6\u30b9\u30c8\u3057\u305f\u4e0a\u3067\u6700\u9069\u914d\u5206\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u73fe\u5b9f\u7684\u306a\u6226\u7565\u3068\u306a\u308b\u3002<\/p>\n<h2>\u306a\u305cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3084\u3081\u305f\u65b9\u304c\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n<p>\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3084\u3081\u305f\u65b9\u304c\u3044\u3044\u300d\u3068\u3044\u3046\u58f0\u3092\u805e\u304f\u3053\u3068\u304c\u3042\u308b\u304c\u3001\u305d\u308c\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u9069\u5207\u306a\u6226\u7565\u3084\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u307e\u307e\u59cb\u3081\u305f\u7d50\u679c\u3001\u52b9\u679c\u304c\u51fa\u308b\u524d\u306b\u632b\u6298\u3057\u3066\u3057\u307e\u3046\u304b\u3089\u3060\u3002\u3080\u3057\u308d\u3001\u6b63\u3057\u3044\u77e5\u8b58\u3068\u8a08\u753b\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3081\u3070\u3001\u9577\u671f\u7684\u306a\u6210\u9577\u306b\u6b20\u304b\u305b\u306a\u3044\u6295\u8cc7\u3068\u306a\u308b\u3002<\/p>\n<h3>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u843d\u3068\u3057\u7a74<\/h3>\n<ul>\n<li>\u77ed\u671f\u52b9\u679c\u3092\u671f\u5f85\u3057\u3066\u59cb\u3081\u30013\u30f6\u6708\u3067\u6210\u679c\u304c\u51fa\u305a\u306b\u64a4\u9000\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3002<\/li>\n<li>\u4e88\u7b97\u3092\u304b\u3051\u3066\u3082\u6226\u7565\u304c\u4e0d\u660e\u78ba\u3060\u3068\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u60aa\u5316\u3059\u308b\u3002<\/li>\n<li>\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3001\u72ec\u5b66\u3067\u306f\u9650\u754c\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3>\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n<p>SEO\u306f\u7279\u306b\u52b9\u679c\u767a\u73fe\u306b3\uff5e6\u30f6\u6708\u304b\u304b\u308b\uff08\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09\uff09\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u5373\u52b9\u6027\u304c\u3042\u308b\u304c\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u5165\u672d\u7ba1\u7406\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001CPA\u304c\u81a8\u3089\u3080\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/p>\n<h3>\u5185\u90e8\u30ea\u30bd\u30fc\u30b9\u306e\u4e0d\u8db3<\/h3>\n<p>\u904b\u7528\u62c5\u5f53\u8005\u306e\u30b9\u30ad\u30eb\u3084\u6642\u9593\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u3001\u3069\u3093\u306a\u306b\u826f\u3044\u6226\u7565\u3082\u5b9f\u3092\u7d50\u3070\u306a\u3044\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u5916\u90e8\u652f\u63f4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u3092\u88dc\u3044\u306a\u304c\u3089\u30ce\u30a6\u30cf\u30a6\u3092\u84c4\u7a4d\u3067\u304d\u308b\u3002<\/p>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">\u672c\u5f53\u306b\u3084\u3081\u308b\u3079\u304d\u30b1\u30fc\u30b9<\/div>\n<p class=\"n24-p\">\u3082\u3057\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u5b8c\u5168\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u5b8c\u7d50\u3057\u3066\u304a\u308a\u3001Web\u304b\u3089\u306e\u96c6\u5ba2\u304c\u4e0d\u8981\u306a\u5834\u5408\u306f\u3001\u7121\u7406\u306bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u306f\u3001Web\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u6210\u9577\u6a5f\u4f1a\u306e\u55aa\u5931\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n<\/div>\n<div class=\"n24-tldr\">\u7d4c\u55b6\u8005\u306f\u3084\u3081\u308b\u524d\u306b\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u9078\u3073\u3068\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u518d\u691c\u8a0e\u3059\u3079\u304d\u3067\u3042\u308a\u3001\u77ed\u671f\u7684\u306a\u7d50\u679c\u304c\u51fa\u306a\u304f\u3066\u3082\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u6226\u7565\u3068\u306a\u308b\u3002<\/div>\n<p class=\"n24-p\">Why this matters: \u3084\u3081\u308b\u3053\u3068\u3092\u9078\u629e\u3059\u308b\u524d\u306b\u3001\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u9078\u3073\u3068\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u518d\u691c\u8a0e\u3059\u3079\u304d\u3060\u3002\u77ed\u671f\u7684\u306a\u7d50\u679c\u304c\u51fa\u306a\u304f\u3066\u3082\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u3001\u7d50\u5c40\u306f\u6700\u3082\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u6226\u7565\u3068\u306a\u308b\u3002<\/p>\n<h2>\u660e\u78ba\u306a\u4e8b\u5b9f\u3068\u4e0d\u660e\u306a\u70b9<\/h2>\n<h3>\u78ba\u8a8d\u6e08\u307f\u306e\u4e8b\u5b9f<\/h3>\n<ul>\n<li>SEO\u306e\u52b9\u679c\u767a\u73fe\u306b\u306f\u6700\u4f4e3\u30f6\u6708\u304b\u304b\u308b\uff08\u30c7\u30b8\u30de\u90e8\uff08SEED\uff09\uff09<\/li>\n<li>Web\u96c6\u5ba2\u4ee3\u884c\u306e\u8cbb\u7528\u306f\u6708\u984d20\u4e07\u5186\u4ee5\u4e0a\u304c\u4e00\u822c\u7684\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09<\/li>\n<li>SNS\u96c6\u5ba2\u3067\u306fInstagram\u304cB2C\u3067\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\uff08OWNLY Social Study Lab\uff09<\/li>\n<\/ul>\n<h3>\u4e0d\u660e\u306a\u70b9<\/h3>\n<ul>\n<li>\u6b63\u78ba\u306aROI\u306f\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\uff08LEAD LAB\uff09<\/li>\n<li>\u4e38\u6295\u3052\u6210\u529f\u306e\u78ba\u7387\u306f\u696d\u8005\u9078\u5b9a\u306e\u8cea\u306b\u4f9d\u5b58\u3059\u308b\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09<\/li>\n<\/ul>\n<h2>\u5c02\u9580\u5bb6\u306e\u8996\u70b9<\/h2>\n<blockquote>\n<p>\u300cWeb\u96c6\u5ba2\u652f\u63f4\u3068\u306f\u3001SEO\u3084\u5e83\u544a\u904b\u7528\u306a\u3069\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u3092\u5897\u3084\u3059\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u81ea\u793e\u306b\u5408\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u300d<\/p>\n<p><cite>\u2014 NTT\u6771\u65e5\u672c \u30d3\u30b8\u30cd\u30b9\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\uff08<a href=\"https:\/\/biz.service.ntt-east.co.jp\/\" target=\"_blank\" rel=\"noopener nofollow\">NTT\u6771\u65e5\u672c<\/a>\uff09<\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p>\u300cWeb\u96c6\u5ba2\u306e\u65b9\u6cd5\u306f15\u7a2e\u985e\u4ee5\u4e0a\u3042\u308a\u3001\u6708\u984d10\u4e07\u5186\u304b\u3089100\u4e07\u5186\u307e\u3067\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u9078\u3079\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002\u300d<\/p>\n<p><cite>\u2014 \u30d7\u30e9\u30f3\u30d3\u30fc Web\u96c6\u5ba2\u30ac\u30a4\u30c9\uff08<a href=\"https:\/\/plan-b.co.jp\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30d7\u30e9\u30f3\u30d3\u30fc<\/a>\uff09<\/cite>\n<\/p><\/blockquote>\n<p class=\"n24-p\">\u307e\u3068\u3081\uff1aWeb\u96c6\u5ba2\u306e\u6210\u529f\u306f\u3001\u5358\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u9078\u3073\u3067\u306f\u306a\u304f\u3001\u76ee\u6a19CPA\u306e\u8a2d\u5b9a\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002\u4e2d\u5c0f\u4f01\u696d\u306f\u307e\u305a\u6708\u984d10\uff5e30\u4e07\u5186\u306e\u30c6\u30b9\u30c8\u4e88\u7b97\u304b\u3089\u59cb\u3081\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u96c6\u4e2d\u6295\u8cc7\u3059\u3079\u304d\u3060\u3002B2B\u4f01\u696d\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068SEO\u3001B2C\u4f01\u696d\u306fInstagram\u3068LINE\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3002\u65e5\u672c\u306eWeb\u5e83\u544a\u5e02\u5834\u306f2023\u5e74\u306b3\u51463,330\u5104\u5186\u306b\u9054\u3057\u3001\u6210\u9577\u306f\u7d9a\u3044\u3066\u3044\u308b\u3002\u3053\u306e\u6d41\u308c\u306b\u4e57\u308a\u9045\u308c\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u4eca\u3059\u3050\u884c\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u304c\u4f55\u3088\u308a\u91cd\u8981\u3060\u3002<\/p>\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Web\u96c6\u5ba2\u306b\u5fc5\u8981\u306a\u521d\u671f\u30b3\u30b9\u30c8\u306f\uff1f<\/summary>\n<p>\u6700\u4f4e\u9650\u306e\u521d\u671f\u8cbb\u7528\u3068\u3057\u3066\u3001\u30c9\u30e1\u30a4\u30f3\u53d6\u5f97\u8cbb\uff08\u5e74\u95931,000\uff5e2,000\u5186\uff09\u3001\u30ec\u30f3\u30bf\u30eb\u30b5\u30fc\u30d0\u30fc\u4ee3\uff08\u6708\u984d1,000\uff5e5,000\u5186\uff09\u3001\u305d\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8cbb\uff081\u30da\u30fc\u30b8\u3042\u305f\u308a3\u4e07\uff5e10\u4e07\u5186\uff09\u304c\u76ee\u5b89\u3067\u3059\u3002SNS\u5e83\u544a\u306f\u67083\u4e07\u5186\u304b\u3089\u30c6\u30b9\u30c8\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Web\u96c6\u5ba2\u306e\u52b9\u679c\u3092\u6e2c\u308bKPI\u306f\uff1f<\/summary>\n<p>\u4e3b\u306aKPI\u306b\u306f\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3001CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3001ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>B2B\u306b\u6700\u9069\u306aWeb\u96c6\u5ba2\u65b9\u6cd5\u306f\uff1f<\/summary>\n<p>B2B\u3067\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068SEO\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eBtoB\u9818\u57df\u306eCPA\u306f15,000\uff5e30,000\u5186\u304c\u76f8\u5834\u3067\u3059\u3002\u307e\u305f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<\/details>\n<details 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nofollow\">note.com<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Web\u96c6\u5ba2\u306e\u8cbb\u7528\u76f8\u5834\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u8abf\u3079\u3066\u3044\u308b\u3068\u3001\u60c5\u5831\u304c\u591a\u3059\u304e\u3066\u3069\u308c\u3092\u4fe1\u3058\u308c\u3070\u3044\u3044\u304b\u8ff7\u3063\u3066\u3057\u307e\u3046\u3082\u306e\u3060\u3002\u7279\u306b\u300c\u4e38\u6295\u3052\u300d\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u3001\u6708\u984d20\u4e07\u5186\u304b\u3089100\u4e07\u5186\u3068\u3044\u3046\u91d1\u984d\u304c\u672c\u5f53\u306b\u59a5\u5f53\u306a\u306e\u304b\u3001\u5224\u65ad\u306b\u56f0\u308b\u7d4c\u55b6\u8005\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\u5b9f\u969b\u3001\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f2023\u5e74\u306b\u7d043\u51463,330\u5104\u5186\u306b\u9054\u3057\u3001\u7dcf\u5e83\u544a\u8cbb\u306e45.5%\u3092\u5360\u3081\u308b\u307e\u3067\u6210\u9577\u3057\u3066\u3044\u308b\uff08CNET Japan\uff08\u96fb\u901a\u300c\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u30ea\u30ea\u30fc\u30b9\uff09\uff09\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5de8\u984d\u5e02\u5834\u306e\u5b9f\u614b\u3092\u8e0f\u307e\u3048\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5224\u65ad\u57fa\u6e96\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3059\u308b\u3002 Web\u96c6\u5ba2\u5e02\u5834\u898f\u6a21\uff08\u56fd\u5185\uff09: \u7d042\u5146\u5186\uff082024\u5e74\uff09 &middot; SEO\u30671\u4f4d\u8868\u793a\u306b\u5fc5\u8981\u306a\u5e73\u5747\u671f\u9593: 3\uff5e6\u30f6\u6708 &middot; Web\u96c6\u5ba2\u4ee3\u884c\u306e\u5e73\u5747\u6708\u984d\u8cbb\u7528: 20\u4e07\uff5e50\u4e07\u5186 &middot; SNS\u96c6\u5ba2\u3067\u6700\u3082\u52b9\u679c\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0: Instagram\uff08B2C\uff09 \u3072\u3068\u76ee\u3067\u308f\u304b\u308b 1\u78ba\u8a8d\u6e08\u307f\u306e\u4e8b\u5b9f \u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f2023\u5e74\u306b\u7d043\u51463,330\u5104\u5186\uff08CNET Japan\uff09 Web\u96c6\u5ba2\u4ee3\u884c\u306e\u6708\u984d\u8cbb\u7528\u306f20\u4e07\u5186\u4ee5\u4e0a\u304c\u4e00\u822c\u7684\uff08Enagic\u682a\u5f0f\u4f1a\u793e\uff09 SNS\u96c6\u5ba2\u3067\u306fInstagram\u304cB2C\u3067\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\uff08OWNLY Social Study Lab\uff09 &#8230; <a title=\"Web\u96c6\u5ba2\u3068\u306f\uff1f\u652f\u63f4\u30fb\u4e38\u6295\u3052\u30fb\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/ja\/blog\/web%e9%9b%86%e5%ae%a2\/\" aria-label=\"Read more about Web\u96c6\u5ba2\u3068\u306f\uff1f\u652f\u63f4\u30fb\u4e38\u6295\u3052\u30fb\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\">Read 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