{"id":26238,"date":"2026-06-30T18:30:49","date_gmt":"2026-06-30T16:30:49","guid":{"rendered":"https:\/\/moodymedia.io\/blog\/seo-optimalisering-2\/"},"modified":"2026-06-30T18:30:55","modified_gmt":"2026-06-30T16:30:55","slug":"seo-optimalisering-2","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/no\/blog\/seo-optimalisering-2\/","title":{"rendered":"Hva er SEO-optimalisering? Guide til s\u00f8kemotoroptimalisering"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">Har du noen gang lurt p\u00e5 hvorfor noen nettsider dukker opp p\u00e5 f\u00f8rste side av Google, mens andre blir gravlagt p\u00e5 side fem? Det er ikke tilfeldigheter \u2013 det er SEO-optimalisering i praksis, og denne guiden gir deg konkrete steg for \u00e5 komme i gang, uansett budsjett, med hele 93\u202f% av alle s\u00f8k som starter p\u00e5 Google og 75\u202f% av klikkene som g\u00e5r til de tre \u00f8verste resultatene.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Andel s\u00f8k som starter p\u00e5 Google:<\/strong> 93 % &middot;<br \/>\n  <strong>Prosent av klikk til topp 3 resultater:<\/strong> 75 % &middot;<br \/>\n  <strong>Gjennomsnittlig klikkrate for f\u00f8rsteplass:<\/strong> 27\u201330 % &middot;<br \/>\n  <strong>Antall rangeringsfaktorer Google bruker:<\/strong> over 200\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Rask oversikt<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Bekreftede fakta<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Google bel\u00f8nner mobilvennlighet og rask lastetid (<a href=\"https:\/\/devai.no\/blogg\/digital-markedsforing-sma-bedrifter-norge\" target=\"_blank\" rel=\"noopener nofollow\">DevAI (norsk teknologibyr\u00e5)<\/a>)<\/li>\n<li>Over 200 rangeringsfaktorer p\u00e5virker posisjonen (<a href=\"https:\/\/mementor.no\/blogg\/seo\/seo-for-nybegynnere\/\" target=\"_blank\" rel=\"noopener nofollow\">Mementor AS (SEO-spesialister)<\/a>)<\/li>\n<li>Organisk trafikk er gratis, i motsetning til betalte annonser (<a href=\"https:\/\/www.optimizely.com\/no\/optimization-glossary\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener nofollow\">Optimizely (markedsf\u00f8ringsplattform)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Hva som er uklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Den n\u00f8yaktige vektingen av hver faktor holdes hemmelig av Google<\/li>\n<li>Hvordan AI-generert innhold vil p\u00e5virke rangering p\u00e5 sikt er usikkert<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tidslinjesignal<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>F\u00f8rste tegn p\u00e5 bedring kan sees etter 3\u20136 m\u00e5neder (<a href=\"https:\/\/webvibe.no\/digital-markedsforing-for-sma-og-mellomstore-bedrifter-en-enkel-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">WebVibe AS (digitalt byr\u00e5)<\/a>)<\/li>\n<li>Vedvarende innsats over 12 m\u00e5neder gir ofte st\u00f8rst effekt (<a href=\"https:\/\/webvibe.no\/digital-markedsforing-for-sma-og-mellomstore-bedrifter-en-enkel-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">WebVibe AS (digitalt byr\u00e5)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Hva skjer videre<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Sett opp Google Search Console og Analytics for m\u00e5ling (<a href=\"https:\/\/visionmedia.no\/blog\/digital-markedsforing-guide\" target=\"_blank\" rel=\"noopener nofollow\">Visionmedia (markedsf\u00f8ringsbyr\u00e5)<\/a>)<\/li>\n<li>Begynn med s\u00f8keordsanalyse og optimaliser tjenestesidene (<a href=\"https:\/\/visionmedia.no\/blog\/digital-markedsforing-guide\" target=\"_blank\" rel=\"noopener nofollow\">Visionmedia (markedsf\u00f8ringsbyr\u00e5)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>F\u00f8lgende n\u00f8kkeltall illustrerer hvorfor SEO er avgj\u00f8rende for synlighet p\u00e5 Google.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>N\u00f8kkeltall<\/th>\n<th>Verdi<\/th>\n<th>Kilde<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Globale s\u00f8k per dag<\/td>\n<td>ca. 8,5 milliarder<\/td>\n<td>Optimizely<\/td>\n<\/tr>\n<tr>\n<td>Mobilbrukere i Norge<\/td>\n<td>60 %<\/td>\n<td>DevAI<\/td>\n<\/tr>\n<tr>\n<td>Tid f\u00f8r SEO gir resultater<\/td>\n<td>3\u20136 m\u00e5neder<\/td>\n<td>WebVibe<\/td>\n<\/tr>\n<tr>\n<td>Andel klikk til topp 3<\/td>\n<td>75 %<\/td>\n<td>American Marketing Association (<a href=\"https:\/\/www.ama.org\/marketing-news\/seo-vs-sem\/\" target=\"_blank\" rel=\"noopener nofollow\">AMA<\/a>)<\/td>\n<\/tr>\n<tr>\n<td>Anbefalt meta-beskrivelse lengde<\/td>\n<td>opptil 160 tegn<\/td>\n<td>Mementor AS<\/td>\n<\/tr>\n<tr>\n<td>Lavt budsjett for digital markedsf\u00f8ring<\/td>\n<td>under 10 000 kr\/mnd<\/td>\n<td>Visionmedia<\/td>\n<\/tr>\n<tr>\n<td>Gjennomsnittlig l\u00f8nn SEO-spesialist Norge<\/td>\n<td>600 000\u2013700 000 NOK<\/td>\n<td>WebVibe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Hva er SEO-optimalisering?<\/h2>\n<h3>Definisjon av SEO<\/h3>\n<ul>\n<li>SEO st\u00e5r for Search Engine Optimization, p\u00e5 norsk s\u00f8kemotoroptimalisering.<\/li>\n<li>M\u00e5let er \u00e5 \u00f8ke synligheten i organiske (gratis) s\u00f8keresultater.<\/li>\n<li>Google bruker algoritmer som vurderer relevans og autoritet (Optimizely).<\/li>\n<\/ul>\n<p>For norske sm\u00e5bedrifter handler SEO om \u00e5 forst\u00e5 hva potensielle kunder s\u00f8ker etter, lage gode sider som svarer p\u00e5 disse s\u00f8kene, og sikre at nettsiden er teknisk lett for Google \u00e5 forst\u00e5, forklarer WebVibe.<\/p>\n<h3>Hvordan s\u00f8kemotorer fungerer<\/h3>\n<ul>\n<li>S\u00f8kemotorer \u00abcrawler\u00bb nettsider og indekserer innholdet.<\/li>\n<li>Algoritmer rangerer sidene basert p\u00e5 hundrevis av faktorer.<\/li>\n<li>Mobilvennlighet og sidehastighet er avgj\u00f8rende \u2013 en score under 70 p\u00e5 mobiltest vurderes som kritisk d\u00e5rlig if\u00f8lge DevAI.<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Hvorfor dette betyr noe<\/div>\n<p class=\"n24-p\">For sm\u00e5bedrifter i Norge er konsekvensen klar: en treig eller ikke-mobilvennlig side mister kunder til konkurrenter som allerede har optimalisert \u2013 og Google straffer dem i s\u00f8keresultatene.<\/p>\n<\/div>\n<p>Dette betyr at sm\u00e5bedrifter som ignorerer mobilvennlighet, taper kunder allerede f\u00f8r de har en sjanse.<\/p>\n<h2>Hva er forskjellen p\u00e5 SEO og SEM?<\/h2>\n<p>Fire sentrale forskjeller, ett m\u00f8nster: SEO bygger sakte men stabilt, SEM gir raske resultater mot l\u00f8pende kostnad.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Aspekt<\/th>\n<th>SEO (s\u00f8kemotoroptimalisering)<\/th>\n<th>SEM (s\u00f8kemotormarkedsf\u00f8ring)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Type trafikk<\/td>\n<td>Organisk (gratis)<\/td>\n<td>Betalt (PPC)<\/td>\n<\/tr>\n<tr>\n<td>Tid til resultater<\/td>\n<td>3\u20136 m\u00e5neder<\/td>\n<td>Umiddelbart<\/td>\n<\/tr>\n<tr>\n<td>Kostnad<\/td>\n<td>Tid og ressurser, ingen direkte klikkkostnad<\/td>\n<td>Budskap per klikk, budsjett fra 10 000 kr\/mnd<\/td>\n<\/tr>\n<tr>\n<td>Varighet<\/td>\n<td>Langsiktig, vedvarende effekt<\/td>\n<td>Stopper n\u00e5r annonseringen stopper<\/td>\n<\/tr>\n<tr>\n<td>Best egnet for<\/td>\n<td>Oppbygging av merkevare og varig synlighet<\/td>\n<td>Kampanjer, lanseringer, testing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Teknisk sett omfatter SEM b\u00e5de SEO og betalte annonser, men i praksis brukes sem ofte om betalte s\u00f8k (Optimizely). If\u00f8lge Saltech Systems (digitalt strategibyr\u00e5) (<a href=\"https:\/\/saltechsystems.com\/ultimate-seo-vs-sem-strategy-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">Saltech Systems<\/a>) er SEO den beste langsiktige strategien for de fleste bedrifter, mens SEM er nyttig for umiddelbar trafikk og testing.<\/p>\n<blockquote class=\"n24-blockquote\">\n<p>\u00abFor norske sm\u00e5bedrifter med lavt budsjett (under 10 000 kr\/mnd) anbefales det \u00e5 prioritere SEO kombinert med organisk sosiale medier, og f\u00f8rst deretter vurdere Google Ads.\u00bb<\/p>\n<p><cite>Visionmedia (markedsf\u00f8ringsbyr\u00e5)<\/cite>\n<\/p><\/blockquote>\n<p>Sammenhengen viser at SEO og SEM ikke er gjensidig utelukkende, men komplement\u00e6re verkt\u00f8y.<\/p>\n<h2>Hva gj\u00f8r en SEO-spesialist?<\/h2>\n<h3>Teknisk SEO<\/h3>\n<ul>\n<li>Analyserer sidestruktur, hastighet og mobilvennlighet.<\/li>\n<li>Sikrer HTTPS, schema.org-strukturert data og riktig indeksering (DevAI).<\/li>\n<\/ul>\n<h3>Innholdsoptimalisering<\/h3>\n<ul>\n<li>Identifiserer relevante s\u00f8keord og s\u00f8keintensjon.<\/li>\n<li>Optimaliserer tittel-tagger, meta-beskrivelser og URL-er (Optimizely).<\/li>\n<\/ul>\n<h3>Lenkebygging<\/h3>\n<ul>\n<li>Bygger autoritet gjennom eksterne lenker fra andre nettsteder (<a href=\"https:\/\/bonzer.no\/blogg\/seo-guide\" target=\"_blank\" rel=\"noopener nofollow\">Bonzer (norsk SEO-byr\u00e5)<\/a>).<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Konsekvensen<\/div>\n<p class=\"n24-p\">En dyktig SEO-spesialist kan doble den organiske trafikken i l\u00f8pet av et \u00e5r, men jobben krever kontinuerlig overv\u00e5king og tilpasning \u2013 ingen \u00abset it and forget it\u00bb.<\/p>\n<\/div>\n<p>Effekten av en spesialist kan alts\u00e5 v\u00e6re betydelig, men krever kontinuerlig innsats.<\/p>\n<h2>Hva koster s\u00f8kemotoroptimalisering?<\/h2>\n<p>Prisen varierer basert p\u00e5 konkurranse, bransje og m\u00e5l. Mange norske byr\u00e5er tilbyr m\u00e5nedlige abonnementer fra 5 000\u201320 000 NOK (WebVibe).<\/p>\n<ul>\n<li>Egeninnsats: grunnleggende SEO kan gj\u00f8res selv med gratis verkt\u00f8y som Google Search Console.<\/li>\n<li>Byr\u00e5: fra 5 000 kr\/mnd for sm\u00e5bedrifter, opp mot 30 000 kr\/mnd for st\u00f8rre konkurranseutsatte bransjer.<\/li>\n<\/ul>\n<blockquote class=\"n24-blockquote\">\n<p>\u00abSEO er en investering som gir avkastning over tid. For sm\u00e5 budsjetter b\u00f8r du starte med \u00e5 forbedre tjenestesidene og lage 3\u20135 artikler som svarer p\u00e5 kundesp\u00f8rsm\u00e5l.\u00bb<\/p>\n<p><cite>WebVibe AS (digitalt byr\u00e5)<\/cite>\n<\/p><\/blockquote>\n<p>Kostnaden m\u00e5 veies opp mot den potensielle avkastningen over tid.<\/p>\n<h2>Hvor mye tjener en SEO?<\/h2>\n<p>Gjennomsnittlig l\u00f8nn for en SEO-spesialist i Norge ligger p\u00e5 600 000\u2013700 000 NOK per \u00e5r, avhengig av erfaring og ansvar (WebVibe). Erfaring med verkt\u00f8y som Google Analytics og Search Console er spesielt verdifull.<\/p>\n<h2>Slik kommer du i gang med SEO \u2013 5 trinn<\/h2>\n<ol>\n<li><strong>Bli kjent med kunden og kundereisen.<\/strong> Kartlegg hva m\u00e5lgruppen s\u00f8ker etter.<\/li>\n<li><strong>Optimaliser landingssidene.<\/strong> Gj\u00f8r tjenestesidene tydelige og s\u00f8keordtilpasset.<\/li>\n<li><strong>Lag blogginnhold for fremtidige kunder.<\/strong> Svar p\u00e5 vanlige sp\u00f8rsm\u00e5l i bransjen.<\/li>\n<li><strong>Bygg lenkestrategi.<\/strong> F\u00e5 relevante nettsteder til \u00e5 lenke til ditt.<\/li>\n<li><strong>M\u00e5l og juster.<\/strong> Bruk Google Search Console og Analytics til \u00e5 f\u00f8lge utviklingen.<\/li>\n<\/ol>\n<p>Denne femstegsprosessen er hentet fra <a href=\"https:\/\/synlighet.no\/blogg\/b2b-sjefens-ultimate-guide-til-a-na-bedrifter-pa-google\/\" target=\"_blank\" rel=\"noopener nofollow\">Synlighet AS (norsk SEO-byr\u00e5)<\/a> og tilpasset norske B2B-bedrifter.<\/p>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Det lureste grepet<\/div>\n<p class=\"n24-p\">Start med Google Autocomplete: skriv inn begynnelsen av et s\u00f8k p\u00e5 google.no og noter forslagene. Dette gir deg gratis innsikt i hva nordmenn faktisk s\u00f8ker etter (DevAI).<\/p>\n<\/div>\n<p>Google Autocomplete gir en gratis start p\u00e5 s\u00f8keordsanalyse.<\/p>\n<h2>Bekreftede fakta og uklarheter<\/h2>\n<h3>Bekreftede fakta<\/h3>\n<ul class=\"n24-list n24-checks\">\n<li>Google bruker over 200 rangeringsfaktorer (Mementor AS)<\/li>\n<li>Lastehastighet p\u00e5virker rangering (DevAI)<\/li>\n<li>Mobilvennlighet er en viktig faktor (Google mobile-first indexing)<\/li>\n<li>Meta-beskrivelser b\u00f8r v\u00e6re opptil 160 tegn (Mementor AS)<\/li>\n<li>Schema.org strukturert data kan gi rich snippets (DevAI)<\/li>\n<\/ul>\n<h3>Hva som er uklart<\/h3>\n<ul class=\"n24-list n24-x\">\n<li>N\u00f8yaktig algoritmevekt per faktor \u2013 Google holder detaljene hemmelig<\/li>\n<li>Hvordan AI-generert innhold vil p\u00e5virke rangering fremover<\/li>\n<li>Hva som blir den neste store rangeringsfaktoren etter Core Web Vitals<\/li>\n<\/ul>\n<blockquote class=\"n24-blockquote\">\n<p>\u00abSEO for norske bedrifter handler om \u00e5 gj\u00f8re nettsiden relevant, teknisk rask og enkel \u00e5 forst\u00e5 for b\u00e5de brukere og s\u00f8kemotorer.\u00bb<\/p>\n<p><cite>Optigon (digitalt strategibyr\u00e5) (<a href=\"https:\/\/optigon.no\/blogg\/digital-markedsforing-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">Optigon<\/a>)<\/cite>\n<\/p><\/blockquote>\n<p class=\"n24-summary\">For norske sm\u00e5bedrifter med begrensede budsjetter er valget enkelt: start med grunnleggende SEO p\u00e5 tjenestesidene og noen f\u00e5 gode guider, f\u00f8r du eventuelt supplerer med betalte annonser. \u00c5 ignorere SEO er \u00e5 overlate kundene til konkurrentene.<\/p>\n<h2>Ofte stilte sp\u00f8rsm\u00e5l<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Hva er meta-beskrivelser og hvorfor er de viktige?<\/summary>\n<p>En meta-beskrivelse er en kort tekst (opptil 160 tegn) som vises under tittelen i s\u00f8keresultatene. Den p\u00e5virker klikkraten ved \u00e5 gi et klart signal om hva siden handler om (Mementor AS).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hva er en title-tag?<\/summary>\n<p>Title-taggen er sidens tittel som vises i s\u00f8keresultater og nettleserfanen. Den b\u00f8r inneholde hoveds\u00f8keordet og v\u00e6re under 60 tegn.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hvor lang tid tar det f\u00f8r SEO gir resultater?<\/summary>\n<p>Normalt 3\u20136 m\u00e5neder f\u00f8r du ser effekt, avhengig av konkurranse og innsats (WebVibe).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan jeg gj\u00f8re SEO selv uten byr\u00e5?<\/summary>\n<p>Ja, grunnleggende SEO som s\u00f8keordsanalyse, optimalisering av tjenestesider og bruk av Google Search Console kan gj\u00f8res selv.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hva er forskjellen p\u00e5 organisk og betalt s\u00f8k?<\/summary>\n<p>Organisk s\u00f8k er gratis treff basert p\u00e5 relevans; betalt s\u00f8k er annonser der du betaler per klikk (PPC).<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hva er en backlink?<\/summary>\n<p>En backlink er en lenke fra en annen nettside til din. Den fungerer som en tillitserkl\u00e6ring og styrker din autoritet i Googles \u00f8yne (Bonzer).<\/p>\n<\/details>\n<p>Disse sp\u00f8rsm\u00e5lene dekker de vanligste usikkerhetene for nybegynnere.<\/p>\n<div class=\"n24-related\">\n<h2>Relatert lesning<\/h2>\n<ul>\n<li><a href=\"https:\/\/bonzer.no\/blogg\/seo-guide\" target=\"_blank\" rel=\"noopener nofollow\">SEO-guide<\/a> \u2013 omfattende trinnvis veiledning fra Bonzer<\/li>\n<li><a href=\"https:\/\/mementor.no\/blogg\/seo\/seo-for-nybegynnere\/\" target=\"_blank\" rel=\"noopener nofollow\">SEO for nybegynnere<\/a> \u2013 nybegynnervennlig guide fra Mementor<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"Hva er SEO-optimalisering? 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Den fungerer som en tillitserkl\u00e6ring og styrker din autoritet i Googles \u00f8yne.\"}}\n  ]\n}\n<\/script><\/p>\n<p class=\"n24-p\">Relatert lesning: <a href=\"https:\/\/bonzer.no\/blogg\/seo-guide\">SEO-guide<\/a> ? <a href=\"https:\/\/mementor.no\/blogg\/seo\/seo-for-nybegynnere\/\">SEO for nybegynnere<\/a><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Flere kilder<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/www.godaddy.com\/resources\/skills\/the-difference-between-seo-and-sem\" target=\"_blank\" rel=\"noopener nofollow\">godaddy.com<\/a>, <a href=\"https:\/\/smartdigitalt.no\/seo-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">smartdigitalt.no<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Har du noen gang lurt p\u00e5 hvorfor noen nettsider dukker opp p\u00e5 f\u00f8rste side av Google, mens andre blir gravlagt p\u00e5 side &#8230; <a title=\"Hva er SEO-optimalisering? Guide til s\u00f8kemotoroptimalisering\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/no\/blog\/seo-optimalisering-2\/\" aria-label=\"Read more about Hva er SEO-optimalisering? Guide til s\u00f8kemotoroptimalisering\">Les mer<\/a><\/p>\n","protected":false},"author":2,"featured_media":26249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-26238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hva er SEO-optimalisering? 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