{"id":15356,"date":"2026-06-14T12:52:43","date_gmt":"2026-06-14T10:52:43","guid":{"rendered":"https:\/\/moodymedia.io\/blogg\/influencer-marketing\/"},"modified":"2026-06-14T12:52:53","modified_gmt":"2026-06-14T10:52:53","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/","title":{"rendered":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige"},"content":{"rendered":"<article>\n<div class=\"n24-wrap\">\n<p class=\"n24-p wp-block-paragraph\" itemprop=\"description\">Att se en influencer rekommendera en produkt i fl\u00f6det \u00e4r numera vardag f\u00f6r de flesta svenskar \u2013 men bakom klippet d\u00f6ljer sig en allt mer sofistikerad bransch med egna lagar, utbildningar och karri\u00e4rv\u00e4gar. Enligt <a href=\"https:\/\/iabsverige.se\/kurser\/this-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">IAB Sverige (branschorganisation)<\/a> anv\u00e4nder 60 procent av svenska marknadsf\u00f6rare influencer marketing, och genomsnittlig avkastning landar p\u00e5 5,20 kronor per satsad krona. Den h\u00e4r guiden reder ut vad influencer marketing egentligen inneb\u00e4r, vilka regler som g\u00e4ller i Sverige och hur du som f\u00f6retagare eller nyfiken kan ta de f\u00f6rsta stegen.<\/p>\n<p class=\"n24-stats-line\">\n  <strong>Andel marknadsf\u00f6rare som anv\u00e4nder influencer marketing i Sverige:<\/strong> 60 % enligt branschrapport 2025 &middot;<br \/>\n  <strong>Genomsnittlig avkastning per satsad krona:<\/strong> 5,20 kr (IAB Sverige) &middot;<br \/>\n  <strong>Antal lediga jobb inom influencer marketing i Sverige:<\/strong> 87 (Indeed, juni 2026) &middot;<br \/>\n  <strong>L\u00e4ngd p\u00e5 vanlig YH-utbildning:<\/strong> 14 veckor &middot;<br \/>\n  <strong>Vanligaste plattformen f\u00f6r samarbeten:<\/strong> Instagram\n<\/p>\n<section class=\"n24-snapshot-block\">\n<h2 class=\"n24-grid-heading\">Snabb\u00f6versikt<\/h2>\n<div class=\"n24-grid-wrap\">\n<div class=\"n24-grid\">\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">1<\/span><span class=\"n24-card-title\">Bekr\u00e4ftade fakta<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Influencer marketing \u00e4r ett strategiskt samarbete mellan f\u00f6retag och kreat\u00f6rer f\u00f6r att marknadsf\u00f6ra varum\u00e4rke eller produkt i sociala medier (<a href=\"https:\/\/www.coursera.org\/articles\/influencer-marketing\" target=\"_blank\" rel=\"noopener nofollow\">Coursera (utbildningsplattform)<\/a>)<\/li>\n<li>Globala marknaden ber\u00e4knas n\u00e5 n\u00e4stan 33 miljarder USD till slutet av 2025 (<a href=\"https:\/\/www.finnpartners.com\/news-insights\/influencer-marketing-101-a-complete-guide-for-brands\/\" target=\"_blank\" rel=\"noopener nofollow\">FINN Partners (kommunikationsbyr\u00e5)<\/a>)<\/li>\n<li>I Sverige omfattas influencer marketing av Marknadsf\u00f6ringslagen och kr\u00e4ver tydlig reklamm\u00e4rkning (<a href=\"https:\/\/www.dlapiper.com\/insights\/publications\/2025\/09\/influencer-marketing-guide\" target=\"_blank\" rel=\"noopener nofollow\">DLA Piper (global advokatbyr\u00e5)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">2<\/span><span class=\"n24-card-title\">Vad som \u00e4r oklart<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Exakt avkastning p\u00e5 investeringen varierar stort beroende p\u00e5 kampanjens utformning och m\u00e4tmetoder<\/li>\n<li>Genomsnittsl\u00f6n f\u00f6r specialistroller skiljer sig mellan olika branschk\u00e4llor och regioner<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">3<\/span><span class=\"n24-card-title\">Tidlinjesignal<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>2024 \u2013 IAB Sverige publicerar riktlinjer f\u00f6r influencer marketing (<a href=\"https:\/\/iabsverige.se\/kurser\/this-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">IAB Sverige<\/a>)<\/li>\n<li>5 juni 2026 \u2013 Start f\u00f6r YH-kurs i influencer marketing hos S\u00e4lj &#038; Marknadsh\u00f6gskolan (<a href=\"https:\/\/www.utbildning.se\/kurser\/salj-marknadshogskolan\/arbeta-med-influencer-marketing-2008666\" target=\"_blank\" rel=\"noopener nofollow\">Utbildning.se (kursf\u00f6rmedling)<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"n24-card\">\n<div class=\"n24-card-header\"><span class=\"n24-card-num\">4<\/span><span class=\"n24-card-title\">Vad h\u00e4nder h\u00e4rn\u00e4st<\/span><\/div>\n<div class=\"n24-card-body\">\n<ul class=\"n24-list n24-list-tight\">\n<li>Kraven p\u00e5 tydlig och tidig reklamm\u00e4rkning \u00f6kar i takt med nya EU\u2011direktiv (<a href=\"https:\/\/www.dlapiper.com\/insights\/publications\/2025\/09\/influencer-marketing-guide\" target=\"_blank\" rel=\"noopener nofollow\">DLA Piper<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/section>\n<p>Sex nyckelfakta sammanfattar l\u00e4get f\u00f6r influencer marketing i Sverige.<\/p>\n<table class=\"n24-table\">\n<thead>\n<tr>\n<th>Aspekt<\/th>\n<th>V\u00e4rde<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Definition<\/td>\n<td>Strategiskt samarbete med kreat\u00f6rer f\u00f6r att n\u00e5 deras publik<\/td>\n<\/tr>\n<tr>\n<td>Reglering<\/td>\n<td>Marknadsf\u00f6ringslagen och Konsumentverkets riktlinjer<\/td>\n<\/tr>\n<tr>\n<td>Vanligaste plattform<\/td>\n<td>Instagram<\/td>\n<\/tr>\n<tr>\n<td>Genomsnittlig ROI<\/td>\n<td>5,20 kr per satsad krona (IAB Sverige)<\/td>\n<\/tr>\n<tr>\n<td>Antal lediga jobb<\/td>\n<td>87 (Indeed, juni 2026)<\/td>\n<\/tr>\n<tr>\n<td>Utbildningsl\u00e4ngd (YH)<\/td>\n<td>14 veckor<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Vad \u00e4r influencer marketing?<\/h2>\n<h3>Definition och grundprinciper<\/h3>\n<ul>\n<li>Influencer marketing inneb\u00e4r att ett f\u00f6retag samarbetar med en eller flera influencers f\u00f6r att marknadsf\u00f6ra varum\u00e4rke, produkt eller tj\u00e4nst i sociala medier som Instagram, TikTok eller YouTube (<a href=\"https:\/\/www.coursera.org\/articles\/influencer-marketing\" target=\"_blank\" rel=\"noopener nofollow\">Coursera (utbildningsplattform)<\/a>).<\/li>\n<li>Det r\u00e4knas som en form av sociala medier\u2011marknadsf\u00f6ring och \u00e4r normalt en del av en bredare digital marknadsf\u00f6ringsstrategi (<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/influencer-marketing-guide\" target=\"_blank\" rel=\"noopener nofollow\">Digital Marketing Institute (branschorganisation)<\/a>).<\/li>\n<li>Typiska m\u00e5l \u00e4r att n\u00e5 nya m\u00e5lgrupper, \u00f6ka produktk\u00e4nnedom och driva f\u00f6rs\u00e4ljning via direkttrafik eller rabattkoder (<a href=\"https:\/\/www.coursera.org\/articles\/influencer-marketing\" target=\"_blank\" rel=\"noopener nofollow\">Coursera<\/a>).<\/li>\n<\/ul>\n<p>Det centrala \u00e4r att bygga p\u00e5 f\u00f6rtroende och autenticitet \u2013 en rekommendation fr\u00e5n en person som f\u00f6ljarna litar p\u00e5 kan vara mer effektiv \u00e4n en traditionell annons.<\/p>\n<h3>Skillnad mot traditionell reklam<\/h3>\n<ul>\n<li>Traditionell reklam \u00e4r ofta env\u00e4gskommunikation medan influencer marketing bygger p\u00e5 en dialog och en relation mellan influencer och f\u00f6ljare.<\/li>\n<li>Inneh\u00e5llet skapas av influencern sj\u00e4lv, vilket ger en mer personlig och trov\u00e4rdig ton j\u00e4mf\u00f6rt med en producerad reklamfilm (<a href=\"https:\/\/www.finnpartners.com\/news-insights\/influencer-marketing-101-a-complete-guide-for-brands\/\" target=\"_blank\" rel=\"noopener nofollow\">FINN Partners (kommunikationsbyr\u00e5)<\/a>).<\/li>\n<\/ul>\n<div class=\"n24-tldr\"><strong>Slutsats:<\/strong> Influencer marketing \u00e4r en relationsbaserad kanal som kombinerar kreativt inneh\u00e5ll med kommersiella budskap. F\u00f6r svenska varum\u00e4rken inneb\u00e4r det en m\u00f6jlighet att n\u00e5 specifika m\u00e5lgrupper med h\u00f6g trov\u00e4rdighet \u2013 f\u00f6rutsatt att samarbetet upplevs som \u00e4kta.<\/div>\n<h2>Vilka lagar och regler g\u00e4ller f\u00f6r influencer marketing i Sverige?<\/h2>\n<h3>Marknadsf\u00f6ringslagen<\/h3>\n<ul>\n<li>All influencer marketing som utg\u00f6r marknadsf\u00f6ring m\u00e5ste vara tydligt m\u00e4rkt som reklam, s\u00e5 att genomsnittskonsumenten omedelbart f\u00f6rst\u00e5r att det \u00e4r ett betalt samarbete (<a href=\"https:\/\/www.dlapiper.com\/insights\/publications\/2025\/09\/influencer-marketing-guide\" target=\"_blank\" rel=\"noopener nofollow\">DLA Piper (global advokatbyr\u00e5)<\/a>).<\/li>\n<li>M\u00e4rkningen ska placeras i b\u00f6rjan av inl\u00e4gget, exempelvis med etiketten \u201dReklam\u201d eller \u201dSamarbete\u201d. Konsumentverket har s\u00e4rskilda krav p\u00e5 annonsm\u00e4rkning i sociala medier.<\/li>\n<li>\u00c4ven avs\u00e4ndaren m\u00e5ste framg\u00e5 \u2013 det ska vara klart vem som betalat f\u00f6r inneh\u00e5llet.<\/li>\n<\/ul>\n<p>Konsekvensen av bristande m\u00e4rkning kan bli vite eller marknadsst\u00f6rningsavgift enligt Marknadsf\u00f6ringslagen.<\/p>\n<h3>Rekommendationer fr\u00e5n Komm och IAB Sverige<\/h3>\n<ul>\n<li>Branschorganisationen Komm tillhandah\u00e5ller mallar och v\u00e4gledning f\u00f6r avtal och reklamm\u00e4rkning specifikt anpassade f\u00f6r svenska influencers.<\/li>\n<li>IAB Sveriges Task Force Influencer Marketing har tagit fram branschriktlinjer som t\u00e4cker allt fr\u00e5n etik till m\u00e4tning (<a href=\"https:\/\/iabsverige.se\/kurser\/this-is-influencer-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">IAB Sverige (branschorganisation)<\/a>).<\/li>\n<\/ul>\n<div class=\"n24-tip\">\n<div class=\"n24-tip-label\">Vad detta inneb\u00e4r<\/div>\n<p class=\"n24-p\">F\u00f6r svenska annons\u00f6rer \u00e4r det inte l\u00e4ngre frivilligt att m\u00e4rka influencer\u2011inneh\u00e5ll \u2013 det \u00e4r lag. Risken f\u00f6r sanktioner \u00f6kar i takt med att Konsumentverket sk\u00e4rper tillsynen.<\/p>\n<\/div>\n<p>Pattern: Tydlig reklamm\u00e4rkning minskar risken f\u00f6r juridiska sanktioner och \u00f6kar f\u00f6rtroendet hos konsumenterna.<\/p>\n<h2>Hur lyckas man med influencer marketing?<\/h2>\n<ol>\n<li><strong>Steg 1: V\u00e4lj r\u00e4tt influencer<\/strong>\n<ul>\n<li>Fokusera p\u00e5 relevans, r\u00e4ckvidd och resonans \u2013 d\u00e4r resonans handlar om engagemangsgrad och kvalitet i interaktionen med f\u00f6ljarna (Coursera).<\/li>\n<li>Engagemangsgrad och inneh\u00e5lls\u2011passform b\u00f6r v\u00e4ga tyngre \u00e4n ren f\u00f6ljarvolym (<a href=\"https:\/\/www.finnpartners.com\/news-insights\/influencer-marketing-101-a-complete-guide-for-brands\/\" target=\"_blank\" rel=\"noopener nofollow\">FINN Partners<\/a>).<\/li>\n<li>R\u00e4kna ut uppskattat CPM (kostnad per tusen visningar) f\u00f6r att j\u00e4mf\u00f6ra kostnadseffektivitet mellan olika influencers (FINN Partners).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Steg 2: S\u00e4tt upp m\u00e4tbara m\u00e5l<\/strong>\n<ul>\n<li>Definiera tydliga m\u00e5l f\u00f6re kampanjstart: nya m\u00e5lgrupper, \u00f6kad k\u00e4nnedom eller direkt f\u00f6rs\u00e4ljning.<\/li>\n<li>Anv\u00e4nd sp\u00e5rning via affiliate\u2011l\u00e4nkar eller UTM\u2011taggar f\u00f6r att m\u00e4ta klick, konverteringar och ROI per influencer (Coursera).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Steg 3: Skapa tydligt avtal<\/strong>\n<ul>\n<li>Avtalet ska reglera inneh\u00e5ll, publiceringstid, ers\u00e4ttning, r\u00e4ttigheter och reklamm\u00e4rkning.<\/li>\n<li>L\u00e5t influencern beh\u00e5lla kreativ kontroll inom \u00f6verenskomna ramar \u2013 deras trov\u00e4rdighet bygger p\u00e5 autentiskt inneh\u00e5ll i egen ton (Coursera).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Nine Agency rekommenderar att definiera m\u00e5lgrupp och budskap f\u00f6re kampanjstart samt att satsa p\u00e5 l\u00e5ngsiktiga samarbeten f\u00f6r att bygga genuin koppling mellan varum\u00e4rke och influencer.<\/p>\n<div class=\"n24-clarity\">\n<div class=\"n24-clarity-col\">\n<h3>Upsides<\/h3>\n<ul class=\"n24-list n24-checks\">\n<li>H\u00f6g trov\u00e4rdighet och autenticitet j\u00e4mf\u00f6rt med traditionell reklam<\/li>\n<li>M\u00f6jlighet att n\u00e5 nischade m\u00e5lgrupper<\/li>\n<li>M\u00e4tbar och skalbars om r\u00e4tt strategi anv\u00e4nds<\/li>\n<\/ul><\/div>\n<div class=\"n24-clarity-col\">\n<h3>Downsides<\/h3>\n<ul class=\"n24-list n24-x\">\n<li>Sv\u00e5rkontrollerat budskap om influencer f\u00e5r f\u00f6r mycket frihet<\/li>\n<li>Risk f\u00f6r falska f\u00f6ljare eller l\u00e5gt engagemang<\/li>\n<li>Juridiska risker vid bristande reklamm\u00e4rkning<\/li>\n<\/ul><\/div>\n<\/div>\n<div class=\"n24-tldr\"><strong>Slutsats:<\/strong> Lyckad influencer marketing kr\u00e4ver noggrant urval, tydliga m\u00e5l och avtal. F\u00f6r svenska f\u00f6retag som investerar tid i strategin finns en genomsnittlig avkastning p\u00e5 5,20 kr per satsad krona \u2013 men fusket med otydlig m\u00e4rkning kan bli dyrt.<\/div>\n<h2>Utbildning och jobb inom influencer marketing i Sverige<\/h2>\n<h3>YH-utbildning p\u00e5 14 veckor<\/h3>\n<ul>\n<li>S\u00e4lj &#038; Marknadsh\u00f6gskolan erbjuder en YH\u2011kurs \u201dInfluencer Marketing\u201d p\u00e5 14 veckor, halvtid och p\u00e5 distans, med start 5 juni 2026 (<a href=\"https:\/\/influencereffect.se\/influencer-marketing-utbildning-bli-expert-pa-digital-paverkan\/\" target=\"_blank\" rel=\"noopener nofollow\">Influencer Effect (utbildningsblogg)<\/a>).<\/li>\n<li>Kursen anv\u00e4nder flipped\u2011classroom\u2011modell och \u00e4r riktad till yrkesverksamma inom marknadsf\u00f6ring.<\/li>\n<li>Priset f\u00f6r en liknande kurs (\u201dArbeta med influencer marketing\u201d) \u00e4r 12 000 SEK exklusive moms f\u00f6r f\u00f6retag och 15 000 SEK inklusive moms f\u00f6r privatpersoner (<a href=\"https:\/\/www.utbildning.se\/kurser\/salj-marknadshogskolan\/arbeta-med-influencer-marketing-2008666\" target=\"_blank\" rel=\"noopener nofollow\">Utbildning.se (kursf\u00f6rmedling)<\/a>).<\/li>\n<\/ul>\n<h3>Kurser fr\u00e5n IAB Sverige och andra<\/h3>\n<ul>\n<li>IAB Sverige erbjuder kursen \u201dThis is \u2013 Influencer Marketing\u201d med experter fr\u00e5n Task Force Influencer Marketing (IAB Sverige (branschorganisation)).<\/li>\n<li>IHM Business School har en YH\u2011utbildning \u201dSocial Commerce\u201d p\u00e5 18 veckor d\u00e4r influencer marketing ing\u00e5r som delomr\u00e5de (<a href=\"https:\/\/www.ihm.se\/utbildningar\/marknadsforing\/social-commerce\/\" target=\"_blank\" rel=\"noopener nofollow\">IHM Business School (utbildningsanordnare)<\/a>).<\/li>\n<li>Medieinstitutet l\u00e4r ut att identifiera micro\u2011 och macro\u2011influencers och f\u00f6rst\u00e5 hur samarbeten optimeras (<a href=\"https:\/\/medieinstitutet.se\/utbildningar\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">Medieinstitutet (utbildningsanordnare)<\/a>).<\/li>\n<\/ul>\n<h3>L\u00f6neniv\u00e5er och roller<\/h3>\n<ul>\n<li>Vanliga roller: koordinator, strateg, specialist och inneh\u00e5llsskapare.<\/li>\n<li>Genomsnittsl\u00f6n f\u00f6r en influencer marketing\u2011specialist varierar mellan 35 000 och 45 000 kronor per m\u00e5nad.<\/li>\n<li>Indeed listar 87 lediga jobb inom influencer marketing i Sverige (juni 2026).<\/li>\n<\/ul>\n<p>M\u00f6nstret: utbudet av utbildningar v\u00e4xer snabbt, men arbetsmarknaden \u00e4r fortfarande relativt smal. F\u00f6r den som kombinerar strategisk kompetens med juridisk medvetenhet finns goda chanser.<\/p>\n<div class=\"n24-warning\">\n<div class=\"n24-warning-label\">Paradoxen<\/div>\n<p class=\"n24-p\">Svenska utbildningar inom influencer marketing kostar ofta mellan 12 000 och 15 000 kronor, samtidigt som ing\u00e5ngsl\u00f6nerna \u00e4r os\u00e4kra. Investeringen kr\u00e4ver noggrant \u00f6verv\u00e4gande \u2013 s\u00e4rskilt f\u00f6r privatpersoner.<\/p>\n<\/div>\n<p>M\u00f6nstret: Utbildningskostnaden kan vara sv\u00e5r att r\u00e4kna hem utan tydlig karri\u00e4rv\u00e4g.<\/p>\n<h2>Hur p\u00e5verkar influencer marketing konsumenter?<\/h2>\n<h3>F\u00f6rtroende och autenticitet<\/h3>\n<ul>\n<li>Studier visar att konsumenter litar mer p\u00e5 rekommendationer fr\u00e5n influencers \u00e4n p\u00e5 traditionell reklam, s\u00e4rskilt bland yngre m\u00e5lgrupper (18\u201334 \u00e5r).<\/li>\n<li>Autenticitet \u00e4r avg\u00f6rande \u2013 samarbeten som upplevs som p\u00e5klistrade riskerar att skada b\u00e5de varum\u00e4rke och influencer (FINN Partners).<\/li>\n<\/ul>\n<h3>M\u00e4tbar effekt j\u00e4mf\u00f6rt med traditionell media<\/h3>\n<ul>\n<li>Influencer marketing ger i genomsnitt 5,20 kr i avkastning per satsad krona enligt IAB Sverige \u2013 en siffra som \u00e4r sv\u00e5r att uppn\u00e5 med traditionella medieinvesteringar.<\/li>\n<li>Effekten kan m\u00e4tas via engagemang, r\u00e4ckvidd och konvertering, men den exakta avkastningen varierar kraftigt beroende p\u00e5 kampanjens utformning (<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/influencer-marketing-guide\" target=\"_blank\" rel=\"noopener nofollow\">Digital Marketing Institute<\/a>).<\/li>\n<\/ul>\n<p>P\u00e5verkan \u00e4r st\u00f6rst n\u00e4r inneh\u00e5llet k\u00e4nns personligt och relevant \u2013 en insikt som f\u00e5 traditionella kanaler kan matcha.<\/p>\n<blockquote>\n<p>\u201dInfluencer marketing handlar inte om att n\u00e5 flest, utan om att n\u00e5 r\u00e4tt \u2013 med r\u00e4tt ton och r\u00e4tt budskap.\u201d<\/p>\n<p><cite>\u2013 IAB Sverige, branschorganisation<\/cite>\n<\/p><\/blockquote>\n<blockquote>\n<p>\u201dL\u00e5ngsiktiga samarbeten bygger starkare f\u00f6rtroende \u00e4n enstaka inl\u00e4gg. V\u00e5ra kunder ser tydligt h\u00f6gre engagemang efter tre m\u00e5nader.\u201d<\/p>\n<p><cite>\u2013 Nine Agency, reklambyr\u00e5<\/cite>\n<\/p><\/blockquote>\n<h2>Relaterad l\u00e4sning<\/h2>\n<ul>\n<li><a href=\"https:\/\/moodymedia.io\/blog\/online-marketing-courses\/\">Online Marketing Courses \u2013 f\u00f6rdjupning i digital marknadsf\u00f6ring<\/a><\/li>\n<li><a href=\"https:\/\/moodymedia.io\/blog\/seo-crash-course\/\">SEO Crash Course \u2013 grunderna i s\u00f6kmotoroptimering<\/a><\/li>\n<\/ul>\n<h2>Sammanfattning<\/h2>\n<p>Influencer marketing i Sverige \u00e4r en mogen men reglerad kanal som kr\u00e4ver b\u00e5de strategisk och juridisk kompetens. F\u00f6r svenska varum\u00e4rken som vill investera i autentiska samarbeten \u00e4r v\u00e4gen tydlig: v\u00e4lj influencers med omsorg, m\u00e4rk reklamen korrekt, och satsa p\u00e5 l\u00e5ngsiktiga relationer. Den som struntar i reglerna riskerar b\u00f6ter \u2013 den som g\u00f6r r\u00e4tt kan r\u00e4kna med en avkastning som f\u00e5 andra marknadsf\u00f6ringskanaler kan matcha.<\/p>\n<h2>Vanliga fr\u00e5gor<\/h2>\n<details class=\"n24-faq-item\">\n<summary>Vad \u00e4r skillnaden mellan influencer marketing och affiliate marketing?<\/summary>\n<p>Influencer marketing bygger p\u00e5 ett betalt samarbete d\u00e4r influencern skapar inneh\u00e5ll, medan affiliate marketing inneb\u00e4r att influencern f\u00e5r provision p\u00e5 f\u00f6rs\u00e4ljning via en unik l\u00e4nk. I praktiken kombineras ofta b\u00e5da modellerna.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>M\u00e5ste man betala skatt p\u00e5 int\u00e4kter fr\u00e5n influencer-samarbeten?<\/summary>\n<p>Ja, alla int\u00e4kter fr\u00e5n influencer-samarbeten r\u00e4knas som inkomst och ska deklareras. Skatteverket har s\u00e4rskilda riktlinjer f\u00f6r digitala kreat\u00f6rer.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Hur hittar man r\u00e4tt influencer f\u00f6r sitt varum\u00e4rke?<\/summary>\n<p>B\u00f6rja med att definiera m\u00e5lgrupp och budskap. Anv\u00e4nd plattformarnas s\u00f6kverktyg eller byr\u00e5er f\u00f6r att hitta influencers med r\u00e4tt demografi och engagemangsgrad. Verifiera f\u00f6ljarantal och autenticitet innan avtal.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Vilka plattformar \u00e4r b\u00e4st f\u00f6r B2B-f\u00f6retag?<\/summary>\n<p>LinkedIn \u00e4r mest relevant f\u00f6r B2B, men \u00e4ven YouTube och podcasts kan fungera om influencern har en professionell m\u00e5lgrupp. Instagram och TikTok \u00e4r fr\u00e4mst B2C-kanaler.<\/p>\n<\/details>\n<details class=\"n24-faq-item\">\n<summary>Kan sm\u00e5 f\u00f6retag anv\u00e4nda influencer marketing?<\/summary>\n<p>Absolut. Micro\u2011influencers (1 000\u201310 000 f\u00f6ljare) har ofta h\u00f6gre engagemangsgrad och l\u00e4gre priser, vilket g\u00f6r dem idealiska f\u00f6r sm\u00e5f\u00f6retag med begr\u00e4nsad budget.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"publisher\":{\"@type\":\"Organization\",\"name\":\"Moodymedia\",\"url\":\"https:\/\/moodymedia.io\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/moodymedia.io\/favicon.png\"}},\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"headline\": \"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige\",\n  \"description\":\"Allt du beh\u00f6ver veta om influencer marketing i Sverige: definition, lagar, utbildningar, jobb, l\u00f6n och praktiska steg f\u00f6r att lyckas med kampanjer.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Moody Media\"\n  },\n  \"datePublished\":\"2026-06-14\",\n  \"dateModified\":\"2026-06-14\",\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Moody Media\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/moodymedia.io\/logo.png\"\n    }\n  },\n  \"image\": \"https:\/\/moodymedia.io\/wp-content\/uploads\/2025\/04\/influencer-marketing-guide.jpg\",\n  \"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moodymedia.io\/influencer-marketing\"}\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Vad \u00e4r skillnaden mellan influencer marketing och affiliate marketing?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Influencer marketing bygger p\u00e5 ett betalt samarbete d\u00e4r influencern skapar inneh\u00e5ll, medan affiliate marketing inneb\u00e4r att influencern f\u00e5r provision p\u00e5 f\u00f6rs\u00e4ljning via en unik l\u00e4nk. I praktiken kombineras ofta b\u00e5da modellerna.\" }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"M\u00e5ste man betala skatt p\u00e5 int\u00e4kter fr\u00e5n influencer-samarbeten?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Ja, alla int\u00e4kter fr\u00e5n influencer-samarbeten r\u00e4knas som inkomst och ska deklareras. Skatteverket har s\u00e4rskilda riktlinjer f\u00f6r digitala kreat\u00f6rer.\" }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hur hittar man r\u00e4tt influencer f\u00f6r sitt varum\u00e4rke?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"B\u00f6rja med att definiera m\u00e5lgrupp och budskap. Anv\u00e4nd plattformarnas s\u00f6kverktyg eller byr\u00e5er f\u00f6r att hitta influencers med r\u00e4tt demografi och engagemangsgrad. Verifiera f\u00f6ljarantal och autenticitet innan avtal.\" }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Vilka plattformar \u00e4r b\u00e4st f\u00f6r B2B-f\u00f6retag?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"LinkedIn \u00e4r mest relevant f\u00f6r B2B, men \u00e4ven YouTube och podcasts kan fungera om influencern har en professionell m\u00e5lgrupp. Instagram och TikTok \u00e4r fr\u00e4mst B2C-kanaler.\" }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Kan sm\u00e5 f\u00f6retag anv\u00e4nda influencer marketing?\",\n      \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Absolut. Micro\u2011influencers (1 000\u201310 000 f\u00f6ljare) har ofta h\u00f6gre engagemangsgrad och l\u00e4gre priser, vilket g\u00f6r dem idealiska f\u00f6r sm\u00e5f\u00f6retag med begr\u00e4nsad budget.\" }\n    }\n  ]\n}\n<\/script><\/p>\n<div class=\"n24-note\">\n<div class=\"n24-note-label\">Fler k?llor<\/div>\n<p class=\"n24-p\"><a href=\"https:\/\/www.studentum.se\/utbildning\/influencer-marketing\" target=\"_blank\" rel=\"noopener nofollow\">studentum.se<\/a>, <a href=\"https:\/\/www.yhutbildningar.se\/utbildning\/influencer-marketing-sverige\/c4753-d247\" target=\"_blank\" rel=\"noopener nofollow\">yhutbildningar.se<\/a>, <a href=\"https:\/\/www.skillshare.com\/en\/classes\/influencer-marketing-for-beginners-the-ultimate-6-step-guide\/763333624\" target=\"_blank\" rel=\"noopener nofollow\">skillshare.com<\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Att se en influencer rekommendera en produkt i fl\u00f6det \u00e4r numera vardag f\u00f6r de flesta svenskar \u2013 men bakom klippet d\u00f6ljer sig &#8230; <a title=\"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige\" class=\"read-more\" href=\"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/\" aria-label=\"L\u00e4s mer om Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige\">L\u00e4s mer<\/a><\/p>\n","protected":false},"author":2,"featured_media":15367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-15356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media\" \/>\n<meta property=\"og:description\" content=\"Att se en influencer rekommendera en produkt i fl\u00f6det \u00e4r numera vardag f\u00f6r de flesta svenskar \u2013 men bakom klippet d\u00f6ljer sig ... L\u00e4s mer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Moody Media\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-14T10:52:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-14T10:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-28-apr.-2026-13_20_02.webp\" \/>\n<meta name=\"author\" content=\"Simon Gustafsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Gustafsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/\"},\"author\":{\"name\":\"Simon Gustafsson\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/#\\\/schema\\\/person\\\/edf4eb92cb12025dbaa67fb71e6613ea\"},\"headline\":\"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige\",\"datePublished\":\"2026-06-14T10:52:43+00:00\",\"dateModified\":\"2026-06-14T10:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/\"},\"wordCount\":1805,\"image\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/copertina-influencer-marketing.jpg\",\"articleSection\":[\"Blogg\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/\",\"name\":\"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/copertina-influencer-marketing.jpg\",\"datePublished\":\"2026-06-14T10:52:43+00:00\",\"dateModified\":\"2026-06-14T10:52:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/#\\\/schema\\\/person\\\/edf4eb92cb12025dbaa67fb71e6613ea\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/copertina-influencer-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/copertina-influencer-marketing.jpg\",\"width\":1344,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/blogg\\\/influencer-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/\",\"name\":\"Moody Media\",\"description\":\"Link building agency and publisher marketplace\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/#\\\/schema\\\/person\\\/edf4eb92cb12025dbaa67fb71e6613ea\",\"name\":\"Simon Gustafsson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Simon-avatar.png\",\"url\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Simon-avatar.png\",\"contentUrl\":\"https:\\\/\\\/moodymedia.io\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Simon-avatar.png\",\"caption\":\"Simon Gustafsson\"},\"description\":\"Simon Gustafsson is Head of Sales at Moody Media AB. He leads agency partnerships, Nordic enterprise accounts, and is the main contact for new clients and resellers. Simon writes about link building strategy, casino SEO, and how to scale outreach in competitive niches.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/simon-gustafsson-15190414b\\\/\"],\"url\":\"https:\\\/\\\/moodymedia.io\\\/sv\\\/author\\\/simon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/","og_locale":"sv_SE","og_type":"article","og_title":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media","og_description":"Att se en influencer rekommendera en produkt i fl\u00f6det \u00e4r numera vardag f\u00f6r de flesta svenskar \u2013 men bakom klippet d\u00f6ljer sig ... L\u00e4s mer","og_url":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/","og_site_name":"Moody Media","article_published_time":"2026-06-14T10:52:43+00:00","article_modified_time":"2026-06-14T10:52:53+00:00","og_image":[{"url":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/04\/ChatGPT-Image-28-apr.-2026-13_20_02.webp","type":"","width":"","height":""}],"author":"Simon Gustafsson","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Simon Gustafsson","Ber\u00e4knad l\u00e4stid":"9 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/"},"author":{"name":"Simon Gustafsson","@id":"https:\/\/moodymedia.io\/sv\/#\/schema\/person\/edf4eb92cb12025dbaa67fb71e6613ea"},"headline":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige","datePublished":"2026-06-14T10:52:43+00:00","dateModified":"2026-06-14T10:52:53+00:00","mainEntityOfPage":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/"},"wordCount":1805,"image":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/06\/copertina-influencer-marketing.jpg","articleSection":["Blogg"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/","url":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/","name":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige - Moody Media","isPartOf":{"@id":"https:\/\/moodymedia.io\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/06\/copertina-influencer-marketing.jpg","datePublished":"2026-06-14T10:52:43+00:00","dateModified":"2026-06-14T10:52:53+00:00","author":{"@id":"https:\/\/moodymedia.io\/sv\/#\/schema\/person\/edf4eb92cb12025dbaa67fb71e6613ea"},"breadcrumb":{"@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#primaryimage","url":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/06\/copertina-influencer-marketing.jpg","contentUrl":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/06\/copertina-influencer-marketing.jpg","width":1344,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/moodymedia.io\/sv\/blogg\/influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/moodymedia.io\/sv\/"},{"@type":"ListItem","position":2,"name":"Influencer marketing \u2013 guide till lagar, jobb, l\u00f6n och utbildning i Sverige"}]},{"@type":"WebSite","@id":"https:\/\/moodymedia.io\/sv\/#website","url":"https:\/\/moodymedia.io\/sv\/","name":"Moody Media","description":"Link building agency and publisher marketplace","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moodymedia.io\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Person","@id":"https:\/\/moodymedia.io\/sv\/#\/schema\/person\/edf4eb92cb12025dbaa67fb71e6613ea","name":"Simon Gustafsson","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/05\/Simon-avatar.png","url":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/05\/Simon-avatar.png","contentUrl":"https:\/\/moodymedia.io\/wp-content\/uploads\/2026\/05\/Simon-avatar.png","caption":"Simon Gustafsson"},"description":"Simon Gustafsson is Head of Sales at Moody Media AB. He leads agency partnerships, Nordic enterprise accounts, and is the main contact for new clients and resellers. Simon writes about link building strategy, casino SEO, and how to scale outreach in competitive niches.","sameAs":["https:\/\/www.linkedin.com\/in\/simon-gustafsson-15190414b\/"],"url":"https:\/\/moodymedia.io\/sv\/author\/simon\/"}]}},"_links":{"self":[{"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/posts\/15356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/comments?post=15356"}],"version-history":[{"count":1,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/posts\/15356\/revisions"}],"predecessor-version":[{"id":15385,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/posts\/15356\/revisions\/15385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/media\/15367"}],"wp:attachment":[{"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/media?parent=15356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/categories?post=15356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moodymedia.io\/sv\/wp-json\/wp\/v2\/tags?post=15356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}