Rickard Svedjestrand
I founded Moody Media in 2019 and I am responsible for the company, its editorial standards, and how we vet publishers across the Nordics, the UK, and globally.
About me
I am based in Stockholm and founded Moody Media AB in December 2019. My job is to keep Moody Media honest: I set the editorial standards, decide which publishers we list, and personally sign off on how we handle casino and iGaming campaigns.
I started Moody Media because I was tired of agencies and marketplaces that sold “backlinks” without explaining what was actually being sold. I wanted a Nordic-led link building company where buyers see the URL, the traffic, the anchor policy, and the replacement terms before they pay.
Outside of Moody I spend time at iGaming industry events, study how Nordic publisher networks evolve, and follow the changes in Google’s spam policies closely.
Facts
What I write about
- Buying backlinks for SEO without wrecking your link profile.
- Nordic publisher markets (SE, NO, FI, DK).
- Editorial vetting, anchor strategy, and link velocity.
- Casino and iGaming SEO from an editorial-first angle.
- How Google policy updates affect the link-buying market.
Experience
Founder & CEO at Moody Media AB
I run Moody Media end to end: editorial policy, publisher vetting, agency partnerships, and the marketplace product strategy. I sign off on what we accept and what we reject.
Education
Bachelor of Arts in Criminology
Studied criminology and research methodology. The training in evaluating sources and patterns turned out to be surprisingly useful when building an editorial vetting framework for publishers.
How I think about backlinks
I am explicit about risk. If a campaign needs aggressive anchor text or volume that we cannot justify, I would rather lose the order than ship something that hurts the client.
Latest articles
Get in touch
The easiest way to reach me is via LinkedIn. For commercial questions, use the contact details on our team page, or open Moody Marketplace directly.