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Simon Gustafsson

Simon Gustafsson
Head of Sales

Simon Gustafsson

I lead sales at Moody Media. After 12 years in Swedish B2B sales, I now help agencies, brands and iGaming operators get vetted backlinks placed across the Nordics and globally.

LinkedIn → Team page →

About me

I joined Moody Media in January 2023 to lead sales and partnerships. I am the main contact for agencies, in-house SEO teams, and iGaming operators who want a transparent way to buy backlinks rather than dealing with anonymous marketplaces.

Before SEO I spent 12 years in Swedish B2B sales: machine rental at HLL Hyreslandslaget, account management at BAUHAUS, and building materials sales at Beijer. That background taught me that long-term clients come from being straight about scope, pricing and limits — the same rules apply to link building.

I work closely with Rickard on every iGaming campaign and review what we publish so it stays inside our editorial policy.

Facts

TitleHead of Sales
CompanyMoody Media AB
Based inStockholm, Sweden
At Moody sinceJanuary 2023
Total sales experience14+ years
LanguagesSwedish, English

What I write about

  • Link building strategy in competitive niches.
  • Casino and iGaming SEO from a sales-and-operations angle.
  • How to evaluate backlink vendors before signing.
  • Agency partnerships and reseller programs.
  • Nordic market dynamics for SEO teams.

Experience

Head of Sales at Moody Media AB

Jan 2023 · Present · Stockholm

I run sales, agency partnerships, and reseller relationships. I also work directly with iGaming operators where stricter vetting is required.

SalesPartnershipsiGamingAccount management

Regional sales at HLL Hyreslandslaget AB

Sep 2019 · Jun 2025 · Akalla, Stockholm

I built up the regional sales function at Sweden’s largest equipment rental operator. Managing depot accounts taught me how to handle long sales cycles and recurring B2B customers.

Field salesAccount managementB2B

Account Manager at BAUHAUS & Co KB

Oct 2017 · Sep 2019 · Stockholm

I managed key business accounts in the construction and retail segment. Strong focus on long-term relationships and pricing discipline.

Project Coordinator at BAUHAUS & Co KB

Jan 2017 · Oct 2017

Project coordination across sales, logistics and store operations.

Sales at BAUHAUS & Co KB

Feb 2013 · Dec 2016

Frontline retail and B2B sales across the construction and home segments.

Sales at Beijer Byggmaterial AB

Jul 2012 · Feb 2013

Building materials sales: lumber, machines and tools for private and business customers.

Apprenticeship at Småa AB

Feb 2012 · May 2012 · Stockholm

Apprenticeship in real estate construction.

Internship at Skanska

Nov 2010 · Jan 2011

Early industry exposure in large-scale construction.

Recommendation

“Simon is someone who constantly takes on new challenges. With his drive and solid sales skills, he both motivates and brings the group along toward new goals.”
— Martin Staudinger, LinkedIn recommendation

Latest articles

Link Building Strategies in Norway →SEO Casino Backlinks in Nordic Countries →

Get in touch

The fastest way to reach me is LinkedIn or via [email protected]. If you want to explore publishers directly, open Moody Marketplace.

LinkedIn → Open marketplace →